Marketing Campaign Lead in Sheffield

What skills and experience we're looking for

INOVA Multi-Academy Trust is seeking to appoint a highly motivated and creative Marketing Campaign Lead to join our growing Marketing & Communications team.

This is an exciting opportunity for an ambitious marketing professional who is passionate about creating impactful campaigns that support education and make a real difference to communities.

Supporting a family of seven primary schools and three secondary schools across Sheffield, you will play a key role in strengthening our brand, engaging stakeholders and delivering high-quality marketing campaigns that support pupil recruitment, staff recruitment and Trust growth.

The Marketing Campaign Lead plays a pivotal role in campaign planning, coordination and creative development within INOVA Multi-Academy Trust's Marketing & Communications function.

Acting as the bridge between strategic priorities and delivery activity, the role ensures that marketing and communications campaigns are well-planned, creatively engaging and focused on measurable outcomes.

The postholder will lead the planning and coordination of integrated campaigns across the Trust, supporting key priorities including pupil recruitment, staff recruitment, stakeholder engagement and organisational growth.

Working closely with the Marketing & Communications Manager, you will translate strategic objectives into clear campaign plans, develop compelling messaging and narratives, and coordinate activity across multiple channels to maximise reach, engagement and impact.

This is an exciting opportunity for a marketing professional who combines creativity with strong organisational skills, enjoys managing multiple projects and is passionate about using communications to tell powerful stories, build relationships and deliver meaningful results.

What the school offers its staff

At INOVA Multi-Academy Trust, we believe wholeheartedly that our people are our greatest strength.

It is our talented, dedicated and passionate colleagues across our schools and central team who make it possible for our pupils to flourish.

When staff feel valued, supported and empowered, they create the conditions where children and young people can thrive.

We are committed to fostering a culture where colleagues feel respected, listened to and encouraged to bring their best selves to work every day.

INOVA staff consistently go above and beyond, demonstrating professionalism, creativity and care in everything they do.

Their commitment is the driving force behind the high aspirations we hold for every learner.

We also recognise that working in education can be fast-paced and demanding.

That's why we take a solutions-focused approach, removing barriers wherever possible and ensuring our people have what they need to succeed, whether that's protected time for wellbeing, access to outstanding professional development, or simply the space to pause for a much-needed cup of tea.

Joining INOVA means becoming part of a collaborative and forward-thinking organisation where your ideas will be valued, your development will be supported, and your work will have a direct impact on the lives of children, young people and the communities we serve.

• Company pension
• Access exclusive discount schemes for teachers and public service staff
• 26 days annual leave plus bank holidays, rising to 31 days after 5 years of service
• Further details about the role

The postholder is accountable for

• Planning and coordinating integrated marketing and communications campaigns.
• Ensuring campaign activity aligns with Trust priorities and objectives.
• Developing consistent messaging, content and creative direction across campaign activity.
• Monitoring campaign performance and supporting continuous improvement.
• Strategic Responsibilities
• Support the development and implementation of the Trust's Marketing and Communications Strategy.
• Translate strategic priorities into campaign plans and delivery programmes.
• Develop campaign concepts, messaging and creative approaches aligned to audience needs.
• Identify opportunities to improve campaign effectiveness and stakeholder engagement.
• Operational Responsibilities
• Lead campaigns from concept through to delivery and evaluation.
• Produce campaign briefs, timelines and delivery plans.
• Coordinate campaign activity across digital, social media, website, events and print channels.
• Oversee content planning and ensure consistency of messaging and tone.
• Work closely with the Graphic Designer to develop creative assets and campaign materials.
• Support development of websites and digital journeys.
• Introduce structured campaign planning cycles to improve efficiency and reduce reactive workload.
• Produce campaign presentations and materials to support stakeholder engagement.
• Performance, Insight and Analytics
• Define and monitor campaign KPIs.
• Track campaign performance across digital platforms and communication channels.
• Provide campaign insights and performance data to the Marketing & Communications Manager.
• Use analytics and evidence to inform continuous improvement.
• Governance, Compliance and Assurance
• Ensure campaign activity complies with Trust policies and brand guidelines.
• Maintain consistency of visual identity, tone and messaging.
• Support the delivery of accurate and professional communications.
• Ensure activity complies with relevant legislation and data protection requirements.
• Financial and Commercial Responsibilities
• Support effective use of resources and budgets.
• Ensure value for money in campaign activity and external supplier engagement where appropriate.
• Leadership, Culture and Capability
• Promote professional standards and collaborative ways of working.
• Support colleagues across schools and central teams in delivering effective campaigns.
• Contribute to continuous improvement and innovation within the Marketing & Communications function.
• Stakeholder Management and Professional Standards
• Work collaboratively with schools and central teams to identify campaign opportunities.
• Build effective working relationships with internal and external stakeholders.
• Provide professional advice on campaign planning and delivery.
• Represent the Trust positively and consistently.
• Other Clauses
• This is a Trust-wide role and the postholder will be required to travel regularly between Trust sites and schools within the allocated cluster, and occasionally to other Trust locations as required.

The postholder must therefore hold a full, clean UK driving licence, have access to a suitable vehicle for business use, and maintain appropriate business use motor insurance.

Mileage and authorised travel expenses will be reimbursed in line with the Trust’s Expenses Policy and prevailing mileage rates.

• The duties of this post may vary from time to time according to the needs of the school/Trust and are not exhaustive, the postholder may be required to undertake tasks, roles and responsibilities as may be reasonably assigned to them following consultation with the job holder.
• This job description will be kept under review and may be amended via consultation with the individual, Governing Body and/or Senior Leadership Team as required.

Trade union representation will be welcomed in any such discussions.

• The postholder is expected to participate and engage with workplace learning and development opportunities to continually improve their own performance.
• The postholder is expected to engage positively in a coaching culture to support personal development, performance improvement and continuous learning.
• The postholder may deal with sensitive material and should maintain confidentiality in all school related matters as set out in their statement of terms and condition of employment.
• You are expected to take reasonable care of your own health and safety and to be mindful of the safety of others, to cooperate with instructions, to minimise and mitigate potential hazards and risks to others and to appropriately report hazards, illnesses or injuries in accordance with our Health & Safety Policy.
• Commitment to safeguarding

Our organisation is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults.

We expect all staff, volunteers and trustees to share this commitment.

Our recruitment process follows the keeping children safe in education guidance.

Offers of employment may be subject to the following checks (where relevant): childcare disqualification Disclosure and Barring Service (DBS) medical online and social media prohibition from teaching right to work satisfactory references suitability to work with children You must tell us about any unspent conviction, cautions, reprimands or warnings under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975.

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