At a Glance
- Tasks: Lead our organic search strategy and drive growth in visibility and traffic.
- Company: Join MAB, a forward-thinking company passionate about home ownership and digital innovation.
- Benefits: Enjoy private medical insurance, 25 days annual leave, and flexible working hours.
- Other info: Be part of a diverse and inclusive culture that values your unique perspective.
- Why this job: Make an impact in the evolving world of AI-powered search and SEO.
- Qualifications: Proven SEO experience, strong analytical skills, and a passion for AI search.
The predicted salary is between 33750 - 41250 £ per year.
Hybrid - 2-3 days at our Derby office, the rest working from home. Up to £50,000 plus benefits.
At MAB, we're passionate about helping people achieve their home ownership ambitions while continuing to innovate in an ever-changing digital landscape. As search evolves beyond traditional search engines into AI-powered discovery platforms, we're looking for an SEO & GEO Manager who can help ensure our brand remains visible, trusted and easy to find wherever customers choose to search.
The Role
This is an exciting opportunity to take ownership of our organic search strategy and help shape how MAB is represented across both traditional search engines and emerging AI-powered platforms such as ChatGPT, Perplexity and Google AI Overviews. You'll combine technical expertise, content strategy and commercial insight to drive organic growth, improve online visibility and support lead generation across the business.
Working closely with our digital, content and web teams, you'll play a key role in identifying opportunities, influencing strategy and delivering measurable results that support our wider business objectives.
What You'll Be Doing
- Leading MAB's organic search strategy and performance, driving growth in visibility, traffic and lead quality.
- Developing our approach to Generative Engine Optimisation (GEO), ensuring content is accurately surfaced across AI-powered search and answer engines.
- Driving technical SEO improvements including site architecture, crawlability, indexation, structured data, page speed and Core Web Vitals.
- Partnering with content teams to identify keyword opportunities and create content strategies that support customer journeys.
- Building insightful reporting and presenting recommendations to stakeholders across the business.
- Monitoring industry trends, search algorithm developments and emerging AI search opportunities.
- Ensuring all activity aligns with regulatory and compliance requirements.
What We're Looking For
We're looking for a curious, commercially minded SEO pro who enjoys combining technical know-how with strategic thinking. You'll bring:
- Proven experience in an SEO-focused role, either in-house or agency side.
- A strong understanding of technical and content-led SEO.
- Knowledge of, or a genuine passion for, AI search and Generative Engine Optimisation.
- Experience using tools such as Google Search Console, GA4 and Semrush.
- Strong analytical skills with the ability to turn data into meaningful insights and recommendations.
- Excellent communication and stakeholder management skills.
- The ability to work effectively with developers, content specialists and business stakeholders.
- Experience within a regulated industry would be beneficial but is not essential.
Recruitment Process
- 1st stage: Teams interview
- 2nd stage: Face to face interview at our Derby office
What’s In It For You?
- Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service) plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts, free entertainment tickets, plus much more!
- Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)
- A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career
- A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work
Everyone is Welcome
At MAB, we value different experiences and perspectives which adds diversity and value to our culture. As an equal opportunities employer, we are committed to creating an environment where everyone feels welcomed, included and heard for who they are. We aspire to have a diverse and inclusive workplace and strongly encourage applicants from a wide range of backgrounds to apply and join us.
We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB.
Use of AI
We recognise that AI tools can be a helpful way to articulate your qualities, skills and experience when applying for roles. It’s important to us, however, that we see the real you throughout the recruitment process. We hire real people, not polished personas! We simply ask that you consider carefully how and where you use AI during your application, so we can hear your own thoughts and meet your authentic self.
Please note we are unable to consider candidates requiring visa sponsorship at this moment in time. We won't be accepting speculative CVs from recruitment agencies, with a full PSL in place.
SEO and GEO Manager employer: Allscreens Nationwide Ltd
Joining Marshall Audi Taunton as a Service Technician apprentice means becoming part of a dynamic team dedicated to delivering exceptional customer experiences in the prestigious car market. With comprehensive training, including travel and accommodation covered for your apprenticeship at the Volkswagen Group National Learning Centre, you will benefit from a supportive work culture that prioritises personal development and career progression. This role offers a unique opportunity to work with cutting-edge technology while receiving mentorship and gaining valuable qualifications that pave the way for a successful long-term career.
StudySmarter Expert Advice🤫
We think this is how you could land SEO and GEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allscreens Nationwide Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allscreens Nationwide Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allscreens Nationwide Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace SEO and GEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allscreens Nationwide Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allscreens Nationwide Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allscreens Nationwide Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allscreens Nationwide Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allscreens Nationwide Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allscreens Nationwide Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
