At a Glance
- Tasks: Lead exciting marketing campaigns and engage with local communities to boost charity visibility.
- Company: Join a dynamic charity making a real difference in Coventry and Warwickshire.
- Benefits: Gain valuable experience, develop your skills, and enjoy a supportive work environment.
- Other info: Flexible working hours and opportunities for personal development.
- Why this job: Make an impact while building relationships and enhancing community engagement.
- Qualifications: Passion for marketing and strong communication skills are essential.
The predicted salary is between 23400 - 28600 £ per year.
General:
- To adhere to all relevant policies.
- To comply with all relevant legislation.
- To undertake appropriate training and personal development as required for the role.
- To support the work of the Central Operations Manager in the event of sickness, holiday, or other exceptional circumstances.
- To portray a positive image of the organisation both internally and externally, and set high standards of personal integrity and professionalism, leading by personal example.
- To undertake such other duties as may be reasonably required, consistent with the nature and grade of the post.
Duties and Responsibilities:
- To be an active, integrated, and cohesive member of the central administration team in order to contribute fully to the delivery of the charity's strategic marketing and communications objectives.
- To work with the Central Operations Manager to improve the profile, visibility, and reputation of the charity across Coventry and Warwickshire.
- To work effectively with all people, developing productive relationships with colleagues, volunteers, external partners, and the Board of Trustees.
- To contribute to the preparation of reports and information for the Central Operations Manager and other leadership team members as required.
- To represent the organisation as required.
- To lead on key marketing, communications, promotional activities, projects, and campaigns as required.
Specific Responsibilities:
- To develop and cultivate positive relationships within local communities across Coventry and Warwickshire.
- To identify opportunities to increase awareness of the charity, promote its services, strengthen community engagement, and enhance the organisation's profile.
- To promote the work of Age UK Coventry & Warwickshire through the creation and distribution of marketing and promotional materials, ensuring consistency with organisational branding, including assisting with the recruitment process.
- To develop a database of supporters of the charity and cultivate a long-term relationship between them and the charity.
- To manage and develop the charity's social media channels, creating engaging content and supporting audience growth and engagement.
- To support managers in their relationships with external organisations.
- To contribute to monitoring, reporting, and evaluating the effectiveness of marketing, communications, and promotional activities.
- Utilise national and local campaigns to celebrate the work of the charity and increasing awareness of its services, projects, and impact.
- Contribute towards the development and maintenance of the web site, charitable publications, and materials.
- To support the promotion of legacy giving through marketing campaigns, awareness activities, and the development of appropriate promotional materials.
- To prepare and distribute press releases, case studies, news stories, and promotional content to local media outlets and other appropriate channels.
- To create, manage, and monitor digital advertising campaigns, including social media and search engine advertising.
- To produce and distribute internal communications, including staff newsletters and organisational updates.
- To plan, create, and deliver email marketing campaigns to promote services, events, campaigns, volunteering opportunities, and organisational news.
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We think you need these skills to ace Marketing Officer in Royal Leamington Spa
Marketing Strategy
Communication Skills
Relationship Building
Social Media Management
Content Creation
Campaign Management
Report Preparation
