At a Glance
- Tasks: Plan and optimise paid media campaigns across various platforms for a dynamic brand portfolio.
- Company: Join a vibrant consumer brand company in York with a focus on innovation.
- Benefits: Enjoy a competitive salary, bonus scheme, generous leave, and healthcare perks.
- Other info: Collaborative culture with opportunities for professional growth and exciting team events.
- Why this job: Make an impact in a fast-paced environment while enhancing your marketing skills.
- Qualifications: Proven experience in paid media marketing and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
A great opportunity for an experienced paid media and campaign marketing professional to join the company in an office-based role, supporting brand visibility, consumer engagement and commercial impact across a busy consumer brand portfolio.
The official job title within the organisation is Paid Media Marketing Executive.
SALARY: £30,000 to £40,000 per annum (depending on experience) + Benefits
LOCATION: York, North Yorkshire
JOB TYPE: Full-Time, Permanent
WORKING HOURS: 37.5 Hours per Week Monday to Friday
JOB OVERVIEW
This is an exciting opportunity for an experienced Paid Media Marketing Executive to plan, execute and optimise paid media and PR campaigns across a varied brand portfolio. As the Paid Media Marketing Executive you will brief media agencies, review campaign plans, coordinate assets, track performance and support retail media activity across channels including TV, YouTube, Meta, streaming and gaming platforms. The Paid Media Marketing Executive will also manage PR agency relationships, coordinate micro influencer activity, monitor media budgets and provide clear campaign updates to internal teams and external stakeholders.
DUTIES
- Agency Briefing: Brief media agencies in a timely way, ensuring brand objectives, positioning, targeting, launch estimates and key driver items are clearly communicated.
- Paid Media Campaign Planning: Review agency plans, provide constructive feedback and help shape aligned paid media activity based on insights, media trends and platform performance.
- Media Plan Execution: Provide assets, copy and strategic links to support paid media activity across TV, YouTube, Meta, streaming and gaming platforms.
- Budget Tracking: Monitor and track paid media budgets in line with business strategy and agreed objectives.
- Retail Media Collaboration: Support joint promotions and media buys on retailer platforms, ensuring creative assets are delivered on time and within budget.
- Campaign Reporting: Track key campaign metrics including engagement, awareness, conversion and ROI, compiling reports for internal teams and external stakeholders.
- PR Management: Oversee third-party PR relationships, briefing, defining and executing PR campaigns and media collaborations.
- Influencer Coordination: Coordinate micro influencer activity as part of brand launches, supporting visibility, trust and user-generated content.
- Market Insight: Monitor marketing campaign trends, platform insights, consumer behaviour, competitor launches, retailer trends and product gaps.
- Cross-Functional Support: Work with marketing and sales teams to ensure sales tools, launch timelines, product priorities and brand messaging are aligned.
CANDIDATE REQUIREMENTS
- Strong marketing experience with proven paid media marketing experience.
- Experience building marketing campaigns across multiple platforms such as Meta and YouTube.
- Experience within a fast-moving consumer goods business.
- Experience working with external agencies and building strong working relationships.
- Strong communication skills with the ability to work effectively with internal teams and external partners.
- Excellent understanding of campaign reporting, analytics, KPIs and performance tracking.
- Analytical approach with the ability to interpret media, consumer and campaign insights.
- Fully compliant with UK immigration and employment laws and regulations.
BENEFITS
- Company bonus scheme confirmed upon completion of probation period.
- 25 days paid annual leave plus bank holidays, increasing to a maximum of 30 days for long service.
- Birthday day off paid.
- Annual Summer and Winter team events.
- Summer working hours at MD's discretion.
- Medicash Healthcare confirmed upon completion of probation period.
- Enhanced Maternity and Paternity Pay.
- Bright HR discounts and special offers.
Paid Media Executive employer: Allscreens Nationwide Ltd
Allscreens Nationwide is an exceptional employer, offering a supportive team culture where employees are valued and encouraged to thrive. With access to state-of-the-art training facilities and opportunities for career progression, our Automotive Glazing Technicians in Birmingham can expect not only competitive bonuses but also the chance to work with the latest technology in the industry. Join us and be part of a company that prioritises both employee well-being and customer satisfaction.
