At a Glance
- Tasks: Lead global B2B marketing campaigns and drive impactful strategies for growth.
- Company: Innovative software business focused on cutting-edge technology solutions.
- Benefits: Competitive salary, 36 days annual leave, bonus, pension, and private medical.
- Other info: Full-time role with opportunities for international marketing initiatives.
- Why this job: Make a real impact in a growing tech company and shape its market presence.
- Qualifications: 2-4 years of B2B marketing experience and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Our client is an innovative software business delivering cutting-edge technology solutions to clients across global markets.
With a strong focus on growth, innovation and market leadership, the organisation is committed to expanding its international presence through impactful marketing initiatives that drive measurable commercial results.
This is an exciting opportunity for an experienced B2B marketing professional to join a growing technology business and play a pivotal role in shaping how its software portfolio is positioned in the marketplace.
You'll have the autonomy to make a real impact, influence strategy and execute campaigns that generate tangible business growth.
Your new role
As Senior Marketing Executive, you will take ownership of the marketing function, leading the development and delivery of global multichannel campaigns targeting enterprise and mid-market B2B audiences.
Working closely with the Marketing Director, product development teams and technical content specialists, you will be responsible for evaluating current market positioning, identifying growth opportunities and implementing data-driven marketing strategies that enhance brand visibility and drive pipeline growth.
Key responsibilities will include
- Designing, launching and managing end-to-end global B2B marketing campaigns.
- Leading the organisation's presence at industry exhibitions, client events and careers fairs, including logistics, branding collateral and promotional materials.
- Proactively assessing market opportunities and recommending new channels, initiatives and strategic improvements.
- Collaborating with technical content specialists to create compelling whitepapers, case studies, email campaigns and website content.
- Managing and optimising digital marketing channels, including Linked In Campaign Manager, SEO activities, targeted email marketing and website performance.
- Tracking campaign performance, analysing KPIs and reporting on pipeline contribution to continually improve results.
- Partnering with product development teams to ensure marketing activity aligns with product enhancements and commercial objectives.
- Supporting international marketing initiatives and engaging audiences across global markets.
- What you'll need to succeed
To be successful in this role, you'll be a proactive and commercially minded marketing professional who enjoys taking ownership and working independently.
You'll ideally possess
- 2-4 years' marketing experience within a B2B technology, Saa S or software environment.
- A proven track record of creating and delivering successful marketing campaigns from concept through to execution.
- Strong experience working autonomously, demonstrating initiative and the ability to identify opportunities without requiring close supervision.
- Experience marketing to international audiences and an understanding of different global market dynamics.
- Knowledge of digital marketing, lead generation and pipeline-focused campaign activity.
- Strong analytical skills with the ability to interpret marketing metrics and optimise performance.
- Experience using Adobe Illustrator and In Design.
- The ability to work full-time from the Guildford office and undertake occasional travel when required.
- What you get in return
This is offered as a permanent position, with an annual salary of £40,000 - £50,000.
Other benefits include (but are not limited to) 36 days annual leave (including bank holidays), discretionary bonus, pension, private medical and dental.
Please note that this position will be worked full time on-site.
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Senior Marketing Executive in Guildford employer: Allscreens Nationwide Ltd
Allscreens Nationwide is an exceptional employer, offering a supportive team culture where employees are valued and encouraged to thrive. With access to state-of-the-art training facilities and opportunities for career progression, our Automotive Glazing Technicians in Birmingham can expect not only competitive bonuses but also the chance to work with the latest technology in the industry. Join us and be part of a company that prioritises both employee well-being and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive in Guildford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allscreens Nationwide Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allscreens Nationwide Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allscreens Nationwide Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allscreens Nationwide Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive in Guildford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allscreens Nationwide Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allscreens Nationwide Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allscreens Nationwide Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allscreens Nationwide Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allscreens Nationwide Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allscreens Nationwide Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
