Band 5 Communications Officer in Birmingham

Handle, draft, and process complex and sensitive information, liaising with senior colleagues including making decisions about how information is presented. Research, draft and distribute publications for internal audiences, external stakeholders and local, national and specialist media. Write and produce high quality information for internal and external audiences, including articles, colleague briefings, display boards, leaflets, presentations. Produce displays and publicity materials. Liaise with selected agencies to design and print publications using established Trust brand guidelines.

Responsible for maintaining communications systems, writing e-bulletins/communication for a range of internal and external audiences using page tiger or associated software. Act as guardian of communication through notice boards and posters. Identify photography requirements and liaise with service leads and external stakeholders for photography sessions. Develop and produce monthly statistical reports in relation to communications activity, using Excel or similar system.

Develop and maintain good working relationships with communications colleagues in neighbouring NHS organisations and partner agencies to ensure that opportunities for joint working are maximised. Develop staff surveys and other feedback mechanisms, using Survey Monkey or other associated system. Develop and maintain distribution lists in liaison with other colleagues as appropriate, including colleague email and hard copy distribution lists.

Support the senior digital communications officer, with developing and delivering the Trust's digital strategy focusing on improved use of digital and social media to engage with a wider range of people. Under the guidance of the Head of Communications and Senior Digital Communications officer, have responsibility for the continued development and maintenance of the Trust's website, including ensuring content is up to date and responsive to audience needs, search engine optimisation and ensuring accessibility standards are met so that information is accessible, engaging, dynamic, relevant, and up to date.

Write, edit, and update content for the website and intranet, in keeping with the organisation's communications and engagement strategy and publication scheme, including uploading relevant documents in a timely fashion. Monitor and report website and social media statistics and trends monthly. This includes social media trends and campaigns run by the Trust.

Support and develop a range of digital communications including writing, editing, and distributing electronic briefings and bulletins, intranet content, web content, social media content and materials for projects and corporate activities. Use suitable social media and website metrics and other analysis tools to measure online activity. Produce reports to evaluate the effectiveness of digital activity and social media use.

Be the first point of contact for media enquiries responding speedily, accurately, and effectively, escalating to the senior external communications officer when necessary. Initiate, research, and draft proactive releases to promote the Trust and raise its profile. Ensure a proactive media plan is in place to maximise the Trust's positive media coverage and to support events and campaigns. Responsible for monitoring press coverage. Maintain distribution list and contacts databases.

Support the communications team and other departments in planning and managing complex events and activities such as open days, public meetings, annual general meeting, and VIP visits. Oversee the production of publicity and other material (written and electronic) to support events e.g., posters, news releases. Ensure the Trust's event and campaigns calendar is delivered, and feedback is analysed and reported to the head of communications manager.

Be responsible for organising events and supporting the communications team in any stakeholder and service user and public involvement activity ensuring all activities are carried out professionally and as agreed with the communications manager. Provide PR support for campaigns, such as researching, writing, and managing leaflet design and print, and identifying the most appropriate vehicles for marketing. Monitor external awards programmes and promote to colleagues, maintain a record of promotional activity, entries, and outcomes.

Support the senior internal comms officer, senior external comms officer and senior digital comms officer with any other communications projects/campaigns. Responsible for maintaining communications systems, writing e-bulletins/communication for a range of internal and external audiences using page tiger or associated software. Develop staff surveys and other feedback mechanisms, using Survey Monkey or other associated system.

Support the senior digital communications officer, with developing and delivering the Trust's digital strategy focusing on improved use of digital and social media to engage with a wider range of people. Develop and schedule tailored content for adults and young people for social media (Instagram, Facebook and LinkedIn) in relation to events, good news stories, awareness days and key Trust and NHS wide messaging. Basic design skills and using Canva to develop posters, screensavers and images for Trust publications. Basic video editing skills.

Co-ordinate and set up weekly webinars with members of our Executive team and promote these to staff. Co-ordinate our Team of the Month awards. Use AI to develop content for communications, analyse information and create imagery. Work with the rest of the team to respond to messages in our Communications Inbox. Work with the team to create opportunities for staff, patients, service users, carers and the public to feed back on our communications channels and help us to improve our work.