Brand Leader - Lakeside
Brand Leader - Lakeside

Brand Leader - Lakeside

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and inspire your team to create an exceptional shopping experience.
  • Company: AllSaints is a global fashion brand focused on making customers feel cool and confident.
  • Benefits: Enjoy a vibrant work environment, team development opportunities, and a chance to influence local community engagement.
  • Why this job: Join a dynamic team where your leadership can shine and make a real impact in-store.
  • Qualifications: Proven leadership skills, a passion for fashion, and strong relationship management abilities are essential.
  • Other info: Located in Lakeside, Essex, with a diverse customer base and a supportive team culture.

The predicted salary is between 36000 - 60000 £ per year.

Overview

AllSaints West Thurrock, England, United Kingdom

Join to apply for the Brand Leader – Lakeside role at AllSaints

THE ALLSAINTS TEAM

At AllSaints we are in the business of feelings – making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we\’d love to talk to you. We\’re a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards. We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

As our brand leader in store, you’re responsible for leading, managing and motivating your team to deliver an exceptional brand experience to our customers. For us, the store leadership role is not just about what happens within the store’s walls – although we want to deliver a wow, showroom experience to our customers every single day – it’s also about the community around you. You’ll take full ownership for delivering the AllSaints experience in your city, supporting any concession partnerships as well as engaging in the community and delivering amazing in-store service. The role will involve some exceptional time management, resilience, multitasking and determination to ensure that in store customer journey, the financial targets and delivery of business critical updates all happen appropriately. Leadership of your team of managers and stylists will be a key part of how you spend your time, upskilling and equipping team members with the commercial skills to succeed and deliver sales targets, as well as exceptional service that makes our customers feel amazing. You’ll also need to be able to build great relationships without relying on hierarchy since you’ll also have the opportunity to influence and partner with any local concessions and your surrounding community.

What will I be doing?

  • You will equip and incentivise your team with the latest product knowledge, brand strategies and people updates empowering them to deliver an inspiring in-store experience
  • You hold responsibility for the development of your team. By hosting annual appraisals for all team members, you will recognise and highlight achievements as well as identify areas of improvement, setting the objectives for each individual’s needs
  • Effectively plan and deliver monthly floor sets, promoting our new collections and driving sales across all product categories.
  • You will lead floor walks, occasionally at director level, with full understanding of your business, KPI performance and with reasoning behind any commercial decision
  • With support from your District Manager and the relationships built with brand support, you own all areas of your business. From customer experience, backstage stockroom operations and people policies to payroll, profit protection, health & safety and recruitment – this is your show!
  • One management team – you set the expectations, occasionally stepping into other roles to upskill and present on the spot feedback to drive the business forward
  • With the support of our reporting technologies, you walk our shop floors on a daily basis \”through the eyes of our customers\”, maximising on all trade opportunities, identifying and reacting to risks at the earliest stage with pace
  • Responsible for ensuring your management and Stylist teams adhere to wardrobe and grooming guidelines and operational excellence – you are a model store, showcasing achievements and the pride of team through our Google platforms
  • Awareness and handling of all employee related matters in store, you will work alongside your people and culture advisor to resolve issues in a timely and effective manner

What skills do I need?

  • You are an amazing leader who strives to get the best from your team, identifying strengths and inspiring our teams to dazzle our customers. You have a proven ability to grow our talent with strong examples of team development and progression
  • You love fashion! We need you to be an irresistible ambassador for AllSaints and a believer in the power of an amazing new outfit
  • You have strong relationship management skills, creating fun and inviting environments for both team and customers and the ability to influence our partners when needed
  • Tenacity and belief to succeed – you aim high, setting challenging targets and deadlines for your team to work toward
  • Strong business acumen – you know your business inside and out, actively using reporting technologies to drive commercial outcomes
  • Natural affinity for learning new systems and processes in a digital environment
  • Honest, trustworthy and dependable – you live by our brand values
  • A protector of the brand with dedication to customers, profit margins, product, teams and health & safety
  • Positive and inspiring: you’re a natural coach and want to help our teams do their best and feel appreciated

About the location

Our standalone store in Lakeside, Essex has been open since 2008 and usually trades from 09:00am – 21:00pm (subject to seasonal change). There is so much variety to each day, working with a large demographic of loyal customers! Store Location. Approximately a 45 minute journey from London Fenchurch Street station.

What We Stand For

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Apparel & Fashion

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Brand Leader - Lakeside employer: ALLSAINTS

At AllSaints, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. As a Brand Leader in Lakeside, you will not only lead a passionate team but also engage with a diverse community, all while enjoying opportunities for personal and professional growth within a globally recognised brand. With a commitment to sustainability and a focus on delivering exceptional customer experiences, AllSaints is an excellent employer for those looking to make a meaningful impact in the fashion industry.
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Contact Detail:

ALLSAINTS Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Leader - Lakeside

✨Tip Number 1

Familiarise yourself with AllSaints' brand values and culture. Understanding what makes the brand unique will help you connect with the team and demonstrate your passion for the role during any discussions.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've successfully managed and motivated teams in the past. Be ready to discuss specific situations where you inspired your team to achieve targets or improve customer experiences.

✨Tip Number 3

Engage with the local community around Lakeside. Being knowledgeable about local events, partnerships, and customer demographics can set you apart as a candidate who is genuinely invested in enhancing the AllSaints experience in that area.

✨Tip Number 4

Prepare to discuss your understanding of retail performance metrics and how you would use them to drive sales. Being able to articulate your approach to analysing KPIs and making data-driven decisions will show your business acumen.

We think you need these skills to ace Brand Leader - Lakeside

Leadership Skills
Team Development
Relationship Management
Customer Service Excellence
Sales Strategy
Time Management
Multitasking
Business Acumen
Fashion Knowledge
Communication Skills
Problem-Solving Skills
Digital Literacy
Coaching and Mentoring
Community Engagement
Operational Excellence

Some tips for your application 🫡

Understand the Brand: Before applying, take some time to understand AllSaints' brand values and culture. Familiarise yourself with their products and customer experience philosophy, as this will help you tailor your application to reflect their ethos.

Highlight Leadership Experience: In your CV and cover letter, emphasise your leadership skills and experiences. Provide specific examples of how you've motivated teams, managed performance, and delivered exceptional customer service in previous roles.

Showcase Your Passion for Fashion: Make sure to convey your love for fashion in your application. Discuss how your personal style aligns with AllSaints and how you can be an ambassador for the brand, inspiring both customers and your team.

Tailor Your Application: Customise your CV and cover letter for the Brand Leader position. Use keywords from the job description, such as 'team development', 'customer experience', and 'commercial outcomes', to demonstrate that you are a perfect fit for the role.

How to prepare for a job interview at ALLSAINTS

✨Show Your Passion for Fashion

As a Brand Leader, it's crucial to demonstrate your love for fashion during the interview. Share personal experiences or stories that highlight your enthusiasm for style and how it influences your leadership approach.

✨Highlight Leadership Skills

Prepare examples of how you've successfully led and developed teams in the past. Discuss specific instances where you motivated your team to achieve targets or improve customer experiences, showcasing your ability to inspire others.

✨Understand the Brand and Community

Research AllSaints thoroughly before the interview. Be ready to discuss how you can contribute to the brand's identity and community engagement, as well as how you would enhance the customer experience in the Lakeside store.

✨Demonstrate Business Acumen

Be prepared to talk about your understanding of retail metrics and how you use data to drive sales. Discuss your experience with managing KPIs and how you plan to leverage reporting technologies to maximise trade opportunities.

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