Senior Paid Media Manager - 12 Month FTC

London, England, United Kingdom , Permanent

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

We are looking for an experienced Senior Paid Media Manager to join the Performance Marketing team to lead growth across paid channels (PPC, Paid Social & Display).

As Senior Paid Media Manager, you will be supporting the Head of Performance Marketing in strategising, delivering and managing multi million £ paid channel campaigns across UK, US, Europe and Rest of the World.

WHAT WILL I BE DOING?

• Supporting the Head of Performance Marketing in driving channel growth strategies and best practices
• Setting the paid media strategy for the year, in line with wider business objectives.
• Day to day management of the PPC and Display channels whilst overseeing the management of Paid Social.
• Development and management of Paid Social Manager, supporting their day-to-day activity, setting budgets and strategies and ensuring the channel is running at best practice.
• Management of Paid Media agency through campaign optimisation, budget and target reviews, campaign briefing, coordination of briefs and assets
• Responsible for channels achieving targets, working to achieve results and adhere to best practices to maximise return on ad spend in line with our targets and initiatives
• Supporting the Head of Performance Marketing in budget management and forecasting and setting Paid Media specific budgets and targets for the year.
• Working closely and building solid working relationships with agency account directors, managers and executives as well as representatives from Meta, Google, Microsoft, TikTok and Pinterest
• Weekly and period reporting using Big Query, GA4 and platform data, presenting to the Head of Performance Marketing, digital teams and senior management.
• Being on top of all internal communications and searching for any content opportunities that can be promoted
• Forward planning campaigns and asset briefing to ensure all campaigns are approved and ready to go live on time
• Working closely with trade, CRM, organic, brand marketing, content, design, customer experience and dev teams, ensuring all activity is commercially focused and in line with the business trading plan.
• Managing our feed management agency to optimise and improve the product feed which runs across all paid channels
• Planning and leading A/B test of ad copy, creative and optimisation across all paid channels
• Coordinating ad hoc growth projects internally and with external agencies
• Keeping up to date with industry updates, trends and best practices, ensuring AllSaints is at the forefront of channel developments

WHAT SKILLS DO I NEED?

• Proven experience in biddable based media buying; PPC, Paid Social & Display
• Experienced in managing an agency on aggressive growth targets
• Working with large budgets with aggressive growth targets
• Proven experience with Google Ads, Microsoft Ads, Merchant Centre, GA4, Meta, TikTok & Pinterest
• Have test and learn mentality and experience conducting and reporting on tests
• Decision-making ability and a sense of responsibility
• High standards of numeracy and literacy
• Ability to work under pressure
• Strong use of initiative and proactivity
• Strong analytical skills
• Experience using Data Studio and Funnel preferable

ABOUT THE LOCATION

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location . Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future

BENEFITS

• A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
• We are a disability committed certified employer
• Employee discount for you to spend with family and friends
• 25 days holiday increasing to 28 days after 2 years continuous service
• Bank holidays, birthdays and volunteering days off
• Access to dental cash plan & free virtual GP appointments through Aviva
• UNUM employee assistance helpline
• Life assurance cover
• Access to discounted gym membership and corporate discounts
• Hybrid working in our historic East London studios, working hours are 9-5.30pm
• Free, confidential, wellbeing and lifestyle support with Retail Trust
• Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adaption, menopause)
• Health days for you to use either for physical or mental wellness
• Dedicated mental health support from our mental health first aiders
• Eye care vouchers, season ticket loans and much more!

#WeAreAllSaints

Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.

We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.

Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.

If you need any support or adjustments during your application, please get in touch with us and we are happy to help.