At a Glance
- Tasks: Lead and optimise multi-million £ paid media campaigns across various channels.
- Company: Join a global brand committed to sustainability and diversity.
- Benefits: Generous wardrobe allowance, employee discounts, hybrid working, and mental health support.
- Other info: Located in trendy Shoreditch with excellent career development opportunities.
- Why this job: Make a real impact in a vibrant team while driving growth in a dynamic environment.
- Qualifications: Proven experience in PPC, Paid Social & Display with strong analytical skills.
London, England, United Kingdom , Permanent
We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.
We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.
THE ROLE
We are looking for an experienced Senior Paid Media Manager to join the Performance Marketing team to lead growth across paid channels (PPC, Paid Social & Display).
As Senior Paid Media Manager, you will be supporting the Head of Performance Marketing in strategising, delivering and managing multi million £ paid channel campaigns across UK, US, Europe and Rest of the World.
WHAT WILL I BE DOING?
- Supporting the Head of Performance Marketing in driving channel growth strategies and best practices
- Setting the paid media strategy for the year, in line with wider business objectives.
- Day to day management of the PPC and Display channels whilst overseeing the management of Paid Social.
- Development and management of Paid Social Manager, supporting their day-to-day activity, setting budgets and strategies and ensuring the channel is running at best practice.
- Management of Paid Media agency through campaign optimisation, budget and target reviews, campaign briefing, coordination of briefs and assets
- Responsible for channels achieving targets, working to achieve results and adhere to best practices to maximise return on ad spend in line with our targets and initiatives
- Supporting the Head of Performance Marketing in budget management and forecasting and setting Paid Media specific budgets and targets for the year.
- Working closely and building solid working relationships with agency account directors, managers and executives as well as representatives from Meta, Google, Microsoft, TikTok and Pinterest
- Weekly and period reporting using Big Query, GA4 and platform data, presenting to the Head of Performance Marketing, digital teams and senior management.
- Being on top of all internal communications and searching for any content opportunities that can be promoted
- Forward planning campaigns and asset briefing to ensure all campaigns are approved and ready to go live on time
- Working closely with trade, CRM, organic, brand marketing, content, design, customer experience and dev teams, ensuring all activity is commercially focused and in line with the business trading plan.
- Managing our feed management agency to optimise and improve the product feed which runs across all paid channels
- Planning and leading A/B test of ad copy, creative and optimisation across all paid channels
- Coordinating ad hoc growth projects internally and with external agencies
- Keeping up to date with industry updates, trends and best practices, ensuring AllSaints is at the forefront of channel developments
WHAT SKILLS DO I NEED?
- Proven experience in biddable based media buying; PPC, Paid Social & Display
- Experienced in managing an agency on aggressive growth targets
- Working with large budgets with aggressive growth targets
- Proven experience with Google Ads, Microsoft Ads, Merchant Centre, GA4, Meta, TikTok & Pinterest
- Have test and learn mentality and experience conducting and reporting on tests
- Decision-making ability and a sense of responsibility
- High standards of numeracy and literacy
- Ability to work under pressure
- Strong use of initiative and proactivity
- Strong analytical skills
- Experience using Data Studio and Funnel preferable
ABOUT THE LOCATION
Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location . Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.
WHAT WE STAND FOR
The Customer is the Boss We work as one proud team to get the best for our customers
One Team We are joined up and encourage others to share their ideas
We Do What We Say We Will We know our goals, and we work with clear outcomes in mind
We Are Responsible We are self aware, understand the impact we have on others and are positive about the future
BENEFITS
- A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
- We are a disability committed certified employer
- Employee discount for you to spend with family and friends
- 25 days holiday increasing to 28 days after 2 years continuous service
- Bank holidays, birthdays and volunteering days off
- Access to dental cash plan & free virtual GP appointments through Aviva
- UNUM employee assistance helpline
- Life assurance cover
- Access to discounted gym membership and corporate discounts
- Hybrid working in our historic East London studios, working hours are 9-5.30pm
- Free, confidential, wellbeing and lifestyle support with Retail Trust
- Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adaption, menopause)
- Health days for you to use either for physical or mental wellness
- Dedicated mental health support from our mental health first aiders
- Eye care vouchers, season ticket loans and much more!
#WeAreAllSaints
Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.
We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.
Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.
If you need any support or adjustments during your application, please get in touch with us and we are happy to help.
#J-18808-Ljbffr
Senior Paid Media Manager - 12 Month FTC in London employer: ALLSAINTS Retail Limited
ALLSAINTS Retail Limited is an exceptional employer that values creativity and teamwork, offering a vibrant work culture in the heart of London. Employees benefit from flexible working hours, opportunities for personal growth, and a supportive environment that encourages innovation and collaboration. Join us to be part of a dynamic team that not only enhances the customer experience but also fosters your professional development in the fashion retail industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager - 12 Month FTC in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ALLSAINTS Retail Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ALLSAINTS Retail Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ALLSAINTS Retail Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ALLSAINTS Retail Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Manager - 12 Month FTC in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ALLSAINTS Retail Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ALLSAINTS Retail Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about ALLSAINTS Retail Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ALLSAINTS Retail Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ALLSAINTS Retail Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ALLSAINTS Retail Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
