At a Glance
- Tasks: Lead global events strategy and create unforgettable experiences that reflect our brand's vision.
- Company: Join a diverse, innovative brand committed to sustainability and creativity.
- Benefits: Enjoy a generous wardrobe allowance, discounts, hybrid working, and 25+ days holiday.
- Other info: Work in vibrant Shoreditch with excellent career growth and a supportive team environment.
- Why this job: Make an impact in the fashion world while connecting with influential creatives and cultural tastemakers.
- Qualifications: Experience in high-profile global events and a passion for fashion and culture.
The predicted salary is between 56700 - 69300 £ per year.
We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards. We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.
Global Events Strategy
- Develop and lead AllSaints' annual global events strategy, ensuring every activation reflects the brand's evolving creative vision.
- Create a consistent global approach to eventing, working alongside AllSaints regional teams on local experiences.
- Establish event frameworks, creative standards and best practice for global eventing.
- Work closely with regional Marketing and PR teams to advise on event concepts, guest strategy and creative execution across Asia and other international territories.
Event Production
- Personally lead the planning and delivery of flagship events across London, Europe and North America, including Fashion Week activations, collection launches, cultural collaborations, retail experiences and community programming.
- Develop original event concepts that create genuine cultural relevance and earned conversation.
- Manage production agencies, suppliers, venues and budgets from concept through execution.
- Execute events for both brand and consumer functions, leading eventing for AllSaints retail and wholesale partners.
- Ensure every event reflects the elevated creative direction of Aaron Esh and the wider AllSaints brand.
VIP & Cultural Relations
- Build and nurture relationships with influential creatives, designers, musicians, artists, stylists, editors and cultural tastemakers.
- Develop a strategic global VIP programme encompassing seeding, dressing, gifting, talent attendance and relationship management.
- Identify emerging creative talent before they become mainstream, positioning AllSaints as an early supporter of the next generation of cultural voices.
- Manage guest strategy for key events and collaborate closely with PR partners and talent representatives.
- Lead talent dressing in collaboration with the PR team.
Cross-Functional Leadership
- Partner closely with Marketing, PR, Creative, Social and Retail teams to ensure events support wider business objectives.
- Collaborate with Aaron Esh's creative team to translate seasonal narratives into physical experiences.
- Support regional teams with strategic guidance, creative reviews and event planning where required.
Budget & Performance
- Manage global event budgets and supplier relationships.
- Produce post-event insights that inform future programming and strategy.
WHAT SKILLS DO I NEED?
- Experience producing end-to-end, high-profile global events and VIP/dressing programmes within fashion, luxury, or consumer lifestyle brands.
- Experience working within a fashion, editorial or a creative production house is highly advantageous.
- Proven track record of managing global event budgets, agency partners, and activations across London, Europe, North America, and Asia.
- Ability to translate elevated brand vision and seasonal narratives into culturally relevant physical experiences.
- Deep connections across music, art, design, and talent management, with a strong instinct for emerging cultural voices.
- Collaborative mindset to work seamlessly alongside Marketing, PR, Social, and Retail teams, paired with strong ROI tracking and post-event analysis.
ABOUT THE LOCATION
Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location: Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.
WHAT WE STAND FOR
- The Customer is the Boss.
- We work as one proud team to get the best for our customers.
- One Team: We are joined up and encourage others to share their ideas.
- We Do What We Say We Will: We know our goals, and we work with clear outcomes in mind.
- We Are Responsible: We are self aware, understand the impact we have on others and are positive about the future.
BENEFITS
- A generous wardrobe allowance so that you can wear our beautiful clothes to work each day.
- We are a disability committed certified employer.
- Employee discount for you to spend with family and friends.
- 25 days holiday increasing to 28 days after 2 years continuous service.
- Bank holidays, birthdays and volunteering days off.
- Access to dental cash plan & free virtual GP appointments through Aviva.
- UNUM employee assistance helpline.
- Life assurance cover.
- Access to discounted gym membership and corporate discounts.
- Hybrid working in our historic East London studios, working hours are 9-5.30pm.
- Free, confidential, wellbeing and lifestyle support with Retail Trust.
- Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adaption, menopause).
- Health days for you to use either for physical or mental wellness.
- Dedicated mental health support from our mental health first aiders.
- Eye care vouchers, season ticket loans and much more!
#WeAreAllSaints Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand. We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age. Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us. If you need any support or adjustments during your application, please get in touch with us and we are happy to help.
Senior Global Events & VIP Manager in London employer: ALLSAINTS Retail Limited
ALLSAINTS Retail Limited is an exceptional employer that values creativity and teamwork, offering a vibrant work culture in the heart of London. Employees benefit from flexible working hours, opportunities for personal growth, and a supportive environment that encourages innovation and collaboration. Join us to be part of a dynamic team that not only enhances the customer experience but also fosters your professional development in the fashion retail industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Global Events & VIP Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ALLSAINTS Retail Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ALLSAINTS Retail Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ALLSAINTS Retail Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Global Events & VIP Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ALLSAINTS Retail Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ALLSAINTS Retail Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about ALLSAINTS Retail Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ALLSAINTS Retail Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ALLSAINTS Retail Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ALLSAINTS Retail Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
