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For Companies At a Glance
- Tasks: Lead marketing for new housing developments and create impactful campaigns.
- Company: Join Allison Homes, a fast-growing company in the property market.
- Benefits: Enjoy a competitive salary, flexible working, and a supportive environment.
- Why this job: Shape marketing strategies and make a real impact in a growing team.
- Qualifications: Strong B2C marketing experience and familiarity with digital platforms required.
- Other info: Based in Castle Donington, this role offers a chance to grow with the company.
The predicted salary is between 36000 - 60000 £ per year.
Are you a passionate property marketeer looking to make your mark in a fast-growing regional team? Allison Homes is on an exciting growth journey — and now is the perfect time to join us. We’re looking for a talented and driven Regional Marketing Manager to lead the marketing function for our newly established East Midlands region, based at our brand new offices in Castle Donington. This is a fantastic opportunity to shape and deliver the marketing strategy across a pipeline of brand new housing developments, as part of a supportive, ambitious team that’s building something special from the ground up.
About the role
As the Regional Marketing Manager for the East Midlands, you’ll play a key role in delivering strategic, site-specific marketing campaigns that support lead generation and sales performance across the region. Working in a fast-paced and collaborative environment, you’ll report to the Regional Sales and Marketing Director, while also working closely with the Group Marketing Department to ensure brand alignment and maximise marketing effectiveness. This is a rare opportunity to join a growing company at a formative stage of regional expansion.
Key responsibilities
- Lead and deliver marketing activity for all live and upcoming developments in the region
- Work closely with agency partners across PR, signage, social media, photography, media, digital, and advertising
- Manage the rollout of all new site launches including brochures, signage, marketing suites, and showhomes
- Develop and implement community engagement initiatives including sponsorships and charitable contributions
- Create and manage site-specific marketing plans using data insights and local market intelligence
- Monitor, measure, and continuously improve campaign performance
- Oversee website updates and drive digital performance in partnership with the Group Digital Coordinator
- Deliver and report on social, digital, and CRM campaigns as part of integrated activity
- Track and manage the regional marketing budget, ensuring accurate spend and approvals
- Proof and approve all marketing materials to ensure brand alignment and high quality
- Align regional activity with Group-wide strategies and brand guidelines
- Explore and implement new marketing initiatives to boost efficiency and effectiveness
- Build strong relationships with Sales, Technical, agency partners, and internal stakeholders
- Lead monthly marketing meetings and contribute to regional marketing calls and planning
What you’ll bring
- Strong B2C marketing experience or a formal marketing qualification
- Previous experience in a residential property or construction marketing role
- Ability to plan and execute integrated campaigns across digital and traditional channels
- Experience working with CMS platforms (e.g. WordPress) and website best practices
- Familiarity with Google Analytics and performance reporting
- Strong data analysis skills and the ability to turn insight into action
- Experience with e-marketing platforms (e.g. Spotler, Hubspot, Mailchimp)
- Proficiency with PowerPoint, Word, Excel, Google Docs, SharePoint, Canva
- Confident communicator and presenter with great interpersonal skills
- Excellent organisational and time management abilities
- Proactive and adaptable with a keen eye for detail
- A full driving licence and have use of own vehicle for business travel when required.
What you’ll get in return
- Competitive salary
- Car allowance or scheme
- Positive and supportive work environment
- Flexible working
- Simply Health Cash Plan
- Company pension
- Discretionary bonus or commission scheme
- Life assurance
- House purchase discount scheme on Allison Homes properties
Location: East Midlands Regional Office: 7 Boundary Court, Willow Farm Business Park, Castle Donington DE74 2UD
Job Type: Full-time, Permanent
Apply today by sending us your CV along with a covering email or letter to cv@allison-homes.com by the closing date of 27th June 2025.
Regional Marketing Manager employer: Allison Homes
Contact Detail:
Allison Homes Recruiting Team
cv@allison-homes.com
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Familiarise yourself with the East Midlands property market. Understanding local trends, demographics, and competitors will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the property and marketing sectors. Attend local events or join relevant online groups to connect with potential colleagues and gain insights into the industry.
✨Tip Number 3
Showcase your experience with integrated marketing campaigns. Be prepared to discuss specific examples of how you've successfully executed campaigns across both digital and traditional channels.
✨Tip Number 4
Highlight your data analysis skills. Be ready to explain how you've used data insights to inform marketing strategies and improve campaign performance in previous roles.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2C marketing experience and any qualifications you have. Focus on your previous roles in residential property or construction marketing, showcasing specific campaigns you've executed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the property market and explain why you're excited about the opportunity at Allison Homes. Mention how your skills align with their needs, particularly in leading marketing activities and managing budgets.
Showcase Data Analysis Skills: Since the role requires strong data analysis skills, include examples of how you've used data insights to inform marketing strategies in past positions. This will demonstrate your ability to turn insight into action.
Highlight Digital Proficiency: Mention your experience with CMS platforms, Google Analytics, and e-marketing tools like Hubspot or Mailchimp. This is crucial as the role involves overseeing digital performance and website updates.
How to prepare for a job interview at Allison Homes
✨Know Your Market
Familiarise yourself with the East Midlands property market and recent trends. Be prepared to discuss how your insights can shape marketing strategies for new housing developments.
✨Showcase Your Campaign Experience
Prepare examples of successful integrated marketing campaigns you've executed in the past. Highlight your ability to use both digital and traditional channels effectively.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you analyse data to inform marketing strategies. Share specific instances where your insights led to improved campaign performance.
✨Emphasise Collaboration Skills
Since the role involves working closely with various stakeholders, prepare to talk about your experience in collaborative environments. Highlight how you build strong relationships with teams and external partners.
