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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and manage brand initiatives across various platforms.
- Company: Join a dynamic global team at Allied World Europe, a leader in financial services.
- Benefits: Competitive salary, opportunities for growth, and a collaborative work environment.
- Why this job: Make a real impact in marketing while working with creative minds and innovative strategies.
- Qualifications: Bachelor's degree in marketing or business and 5+ years of B2B marketing experience.
- Other info: Opportunity to travel and engage in hands-on project management.
The predicted salary is between 36000 - 60000 £ per year.
As one of the leaders of Marketing and Communications for Allied World Europe, you will be part of a dynamic and collaborative global and regional marketing team. This role will take accountability for what, where and how we deploy brand, marketing and communications activities that directly support our commercial ambitions in our European region and beyond.
Duties and Responsibilities
- Spearhead, execute and manage marketing communications and branding initiatives across a mix of marketing mediums, such as: creative brand or product-marketing campaigns, broker and/or client relationship events, conferences and sponsorships, trade media relations and thought-leadership content, social media, and sales collateral and support, as required.
- Work with the SVP, Marketing & Communications, local leadership, line of business and distribution stakeholders, and the broader marketing communications team to understand business goals, prioritize marketing efforts and manage budgets.
- Support business development and distribution plans as requested by local leadership.
- Approach and execute initiatives holistically, ensuring all elements of the marketing mix are considered for maximum impact.
- Source and manage vendors (graphic design, printers, PR, merchandise, events etc.) to conceptualize and execute initiatives.
- Work with global brand manager and creative vendors, as required, to develop marketing collateral or equivalent.
- Identify and deliver appropriate media or thought-leadership opportunities for the country/line-of-business to maximize visibility.
- Adhere to brand and process standards, including collaboration with legal and compliance on campaigns and communications where necessary.
- Assist with other marcomms initiatives globally, as requested.
Qualifications
- Bachelor's degree in marketing, communications or business required.
- 5+ years’ experience in a generalist B2B marketing capacity, ideally with the last 2-5 years in a role driving the marketing agenda within a business.
- Financial Services marketing experience, including knowledge of General Insurance or intermediary marketing preferred.
- Strong written and verbal communication skills essential.
- Excellent track record leading brand and communications initiatives, able to generate campaign ideas and creative propositions.
- Demonstrated skills across the full marketing mix.
- Self-starter, strong organizational project management skills and ability to function independently with limited resources.
- Comfortable getting hands-on, delivering and executing copy, collaterals and events, where required.
- Superior negotiation, influencing, presentation and sales/marketing skills.
- Must be able to simultaneously manage multiple priorities and demands.
- Must be comfortable with multiple report structures.
- May be required to travel and/or work overtime when necessary to meet objectives.
Marketing Manager in City of London employer: Allied World
Contact Detail:
Allied World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, attend industry events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. Whether it’s social media content or event management, having tangible examples of your work can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. We want you to come across as genuinely interested and knowledgeable. Think about how your experience aligns with their goals and be ready to discuss how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience in B2B marketing and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills match our needs. Be sure to mention any relevant financial services experience, as it’s a big plus for us.
Showcase Your Communication Skills: Since strong written communication is essential for this role, make sure your application is clear, concise, and free of errors. We love creativity, so don’t hesitate to let your personality shine through while keeping it professional!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Allied World
✨Know Your Marketing Mix
Make sure you’re well-versed in the full marketing mix. Brush up on your knowledge of brand, product marketing, and communications strategies. Be ready to discuss how you’ve successfully executed campaigns across various mediums, as this role requires a holistic approach.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in B2B marketing, especially within financial services. Think about times when you led initiatives or managed budgets effectively, as these will resonate with the interviewers.
✨Demonstrate Collaboration Skills
This position involves working closely with various stakeholders. Be prepared to talk about how you’ve collaborated with teams or vendors in the past. Highlight your ability to influence and negotiate, as well as any successful partnerships you've built.
✨Be Ready for Hands-On Questions
Since the role may require you to get hands-on with copy and collateral, be ready to discuss your creative process. Share examples of how you’ve developed marketing materials or executed events, and don’t shy away from showcasing your organisational skills.
