At a Glance
- Tasks: Lead digital marketing strategies and manage media campaigns for top brands.
- Company: Join a global leader in entertainment and lifestyle marketing with 30 years of experience.
- Benefits: Enjoy a hybrid work schedule, competitive salary, and a vibrant team culture.
- Other info: Dynamic environment with opportunities for growth and innovation.
- Why this job: Make an impact on exciting campaigns while working with industry experts.
- Qualifications: 3-4 years in digital media planning and a knack for teamwork.
The predicted salary is between 40000 - 50000 £ per year.
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting. Our London team works with a wide range of clients across entertainment, tourism, culture, and lifestyle brands, delivering data-driven media campaigns that drive real-world impact.
We’re seeking a full-time, experienced Senior Media Planner for our media team. This position requires a highly organised individual who is able to work well within a team in a fast-paced and detail-oriented environment. This individual is expected to be resourceful, responsible, and to demonstrate initiative and innovation.
Responsibilities:
- Collaborate on digital marketing strategy development with clients and internal team
- Establish and maintain positive client, vendor, and internal relationships
- Participate in day-to-day communication with clients
- Oversee the work of junior team members on the account
- Handle execution of media campaigns from creation to completion
- Negotiate with media vendors and place approved media plans
- Identify target audiences and their characteristics, behaviours and media consumption habits
- Maintain media plans, budgets and insertion orders
- Work directly in advertising platforms including Meta Business Manager, Google Ads, Google Campaign Manager
- Manage, monitor, optimise, analyse, and report on campaigns
- Research and analyse data using internal and external data sets
- Evaluation of media campaign effectiveness to inform future campaigns
Required Qualifications:
- 3-4 years digital media planning and buying experience.
- Knowledge of digital media is a must
- Previous experience at a digital media agency is preferred
- Dependable team player with a strong ability to work independently and amongst teams
- Demonstrated success in developing, managing, and executing digital marketing campaigns/initiatives on the agency and/or client side
- Ability to manage multiple concurrent clients/projects and meet tight deadlines
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Excellent written, verbal and mathematical skills
- Proficiency with digital marketing platforms, ad servers, and analytics tools. In particular Meta Business Manager, Google Ads, and Google Campaign Manager
- Proficiency in MS and Apple office suites
This role will be based in our London, UK office. This position works on a hybrid schedule coming into our London office 2 days per week.
Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Senior Media Planner employer: Allied Integrated Marketing
Allied Global Marketing is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration within its London office. With over 30 years of industry experience, employees benefit from working alongside a talented team on impactful campaigns for renowned brands, while enjoying opportunities for professional growth and development in a supportive environment. The hybrid work model allows for flexibility, ensuring a balanced approach to work and life.
Contact Details:
Allied Integrated Marketing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Planner
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allied Integrated Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allied Integrated Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allied Integrated Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allied Integrated Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Media Planner
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allied Integrated Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allied Integrated Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allied Integrated Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allied Integrated Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allied Integrated Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allied Integrated Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
