Senior Media Planner in London

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting. Our London team works with a wide range of clients across entertainment, tourism, culture, and lifestyle brands, delivering data-driven media campaigns that drive real-world impact.

We’re seeking a full-time, experienced Senior Media Planner for our media team. This position requires a highly organised individual who is able to work well within a team in a fast-paced and detail-oriented environment. This individual is expected to be resourceful, responsible, and to demonstrate initiative and innovation.

Responsibilities:

• Collaborate on digital marketing strategy development with clients and internal team
• Establish and maintain positive client, vendor, and internal relationships
• Participate in day-to-day communication with clients
• Oversee the work of junior team members on the account
• Handle execution of media campaigns from creation to completion
• Negotiate with media vendors and place approved media plans
• Identify target audiences and their characteristics, behaviours and media consumption habits
• Maintain media plans, budgets and insertion orders
• Work directly in advertising platforms including Meta Business Manager, Google Ads, Google Campaign Manager
• Manage, monitor, optimise, analyse, and report on campaigns
• Research and analyse data using internal and external data sets
• Evaluation of media campaign effectiveness to inform future campaigns

Required Qualifications:

• 3-4 years digital media planning and buying experience
• Knowledge of digital media is a must
• Previous experience at a digital media agency is preferred
• Dependable team player with a strong ability to work independently and amongst teams
• Demonstrated success in developing, managing, and executing digital marketing campaigns/initiatives on the agency and/or client side
• Ability to manage multiple concurrent clients/projects and meet tight deadlines
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Excellent written, verbal and mathematical skills
• Proficiency with digital marketing platforms, ad servers, and analytics tools, in particular Meta Business Manager, Google Ads, and Google Campaign Manager
• Proficiency in MS and Apple office suites

This role will be based in our London, UK office. This position works on a hybrid schedule coming into our London office 2 days per week.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.