Search Optimization Specialist in London

Join to apply for the Search Optimization Specialist role at Allied Global Marketing
Allied Global Marketing is a leading full-service entertainment , culture , and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe , providing resources and relationships that our partners and clients know and trust.
Position Overview
Allied Global Marketing is seeking an innovative and experienced Search Optimization Specialist to join our Technology team. This role combines deep hands‑on expertise in Search Engine Optimization (SEO) and App Store Optimization (ASO) with strategic oversight of AI-driven workflows and tools.
Who You Are
You’re a hands‑on optimizer fluent in the evolving languages of search whether it’s metadata, structured data, or machine‑generated copy. You thrive in technical detail but think like a strategist, always aligning optimizations with performance goals. You’re curious about AI not just as a tool, but as a transformation—ready to experiment, implement, and iterate in real‑time.
Key Responsibilities
Lead and implement technical SEO projects, including:
Technical site audits and on‑page improvements
Schema markup and structured data development
Log file analysis and crawl budget optimization
Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces.
Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge.
Support strategy and