Marketing and Sales Operations Manager (Hubspot)

About Allica Bank

Allica is the UK’s fastest growing company – and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities – representing over a third of our economy – yet have been largely neglected both by traditional high street banks and modern fintech providers.

Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data. Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention—ensuring our banking solutions reach and resonate with the right SMEs at the right time.

Role Description

The marketing & sales operations Manager is responsible for optimizing and scaling the operational backbone of the marketing and sales functions to drive efficiency, effectiveness, and business growth. This role ensures seamless execution across marketing automation, CRM systems, data governance, reporting, and process optimization while aligning marketing and sales efforts with broader strategic objectives.

By leveraging data, technology, and process innovation, the marketing & sales operations Manager will enhance customer and lead management, audience segmentation and campaign performance. They will play a key role in ensuring data integrity, improving workflows, and enabling cross-functional collaboration to maximize efficiency and ROI.

This is a hands-on, analytical role that requires strong technical skills, process optimization expertise, and the ability to work across teams to support scalable growth.

Principal Accountabilities

1. Marketing Operations Support: Assist in the development and implementation of strategies that improve marketing and sales operational efficiency, ensuring smooth execution and alignment.

2. Marketing Technology Management: Maintain and optimize marketing technology systems, ensuring seamless CRM and automation tool integrations while troubleshooting issues.

3. Data Integrity & Governance: Ensure high standards of data accuracy, compliance (e.g., GDPR), and governance across marketing and sales operations.

4. Database Management & Segmentation: Manage audience databases to enable targeted engagement, ensuring prospects and customers receive the right messages at the right stage of their journey.

5. Marketing Automation Execution: Support the implementation and optimization of automation strategies, including lead scoring, nurturing, and campaign workflows to improve conversion rates.

6. Reporting & Analytics: Track key marketing and sales KPIs, generate reports, and provide actionable insights to improve decision-making and performance optimization.

7. Process Optimization & Cross-Functional Collaboration: Work closely with marketing, sales, and data teams to streamline processes, enhance operational effectiveness, and improve lead-to-revenue conversion.

Personal Attributes:

1. Analytical & Data-Driven: Strong ability to track, analyze, and interpret marketing and sales data to drive performance improvements.

2. Process-Oriented & Detail-Focused: Ability to refine workflows and build scalable processes that improve efficiency and execution.

3. Collaboration & Stakeholder Engagement: Works well across teams, ensuring marketing and sales are aligned in operational priorities.

4. Problem-Solver & Continuous Learner: Proactively identifies inefficiencies and implements improvements to drive better outcomes.

5. Customer-Centric Mindset: Uses data and insights to enhance customer engagement and marketing effectiveness.

Experience & Technical Skills:

1. Marketing & Sales Operations Experience: Proven experience in marketing or sales operations, with a strong understanding of CRM, automation tools, and lead management.

2. Data Management & Compliance: Experience working with data governance, GDPR compliance, and maintaining high data integrity standards.

3. Technology & Automation Proficiency: Hands-on experience with marketing automation platforms, CRM systems, and workflow integrations.

4. Reporting & Performance Tracking: Ability to generate reports, analyze trends, and provide insights using reporting tools (e.g., Excel, SQL, BI tools).

5. Process Optimization & Efficiency Improvements: Experience in refining and improving operational workflows to enhance team productivity.

This role is ideal for a detail-oriented, data-savvy operations professional who thrives in a fast-paced environment and is eager to improve marketing and sales processes to drive business growth.

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do, so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities

• Options for flexible working

• Regular social activities

• Pension contributions

• Discretionary bonus scheme

• Private health cover

• Life assurance

• Family friendly policies including enhanced Maternity & Paternity leave

Don’t tick every box?

Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!

Flexible working

We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.

Diversity

We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

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