At a Glance
- Tasks: Lead innovative marketing campaigns to drive growth for Allica's lending products.
- Company: Join Allica Bank, the UK's fastest-growing fintech firm.
- Benefits: Enjoy flexible working, private health cover, and a supportive team culture.
- Other info: Full onboarding support and excellent career development opportunities.
- Why this job: Make a real impact in a dynamic environment with exciting challenges.
- Qualifications: Strong analytical skills and experience in growth marketing preferred.
The predicted salary is between 49500 - 60500 £ per year.
About Allica BankAllica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.Department Description Allica is building out its growth function, based around talented, empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business.Because we are working on one of the last untapped fintech opportunities, in a new team it will mean that we're often working on entirely new challenges and unpicking complexity as we move along. Role Description We are seeking a Growth Marketing Senior Analyst to build and scale growth marketing for Allica’s lending products. The role will lead targeted, insight-led campaigns from scratch, turning customer and market insight into content, campaign plans and measurable execution. Working closely with Marketing, Sales, Product Marketing, Financial Promotions, Data and Operations teams, you will plan, execute and optimise multi-channel campaigns across letters, email, LinkedIn ads and other relevant channels, ensuring activity is compliant, scalable and continuously improving. This role blends strategy, analysis and hands-on delivery: from segmenting audiences and developing propositions through to campaign operations, tracking, optimisation and performance reporting. Principal Accountabilities Segmentation & Insights Identify and prioritise high-value customer segments using behavioural, needs-based and value data. Turn customer insights into audience definitions, propositions, messaging and content that support acquisition. Strategy & ExecutionBuild a new lending growth marketing operation from scratch, covering campaign planning, content, execution operations and customer insight. Lead targeted, multi-channel campaigns across letters, email, LinkedIn ads and other relevant Run A/B testing to improve messaging, creative, targeting and channel mix. Performance & OptimisationEstablish clear reporting to measure performance from engagement through to funded loans. Collaboration & LeadershipWork closely with Marketing, Sales, Product Marketing, Financial Promotions, Data and Operations to align priorities and execute effectively. Reporting & Communication Communicate campaign insight, performance and recommendations clearly to senior stakeholders. Personal Attributes & Experience Hands-on, proactive and comfortable building new marketing operations from scratch. Strong analytical skills, able to turn data and customer insight into targeted campaign plans. experience from growth marketing in relevant lenders s would be a strong advantage. Comfortable with content development, campaign operations, A/B testing and performance optimisation. Confident using HubSpot or similar CRM and marketing automation platforms. Excellent collaboration and influencing skills, especially across Product Marketing, Financial Promotions, Sales and Data. Full onboarding support and continued development opportunitiesOptions for flexible workingRegular social activitiesPension contributionsDiscretionary bonus schemePrivate health coverLife assuranceFamily friendly policies including enhanced Maternity & Paternity leaveDon’t tick every box?Flexible workingWe know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. LocationLondon OfficeEmployment TypeFull timeLocation TypeHybridDepartmentGrowthPerformance Marketing
Marketing Promotions Effectiveness Senior Analyst in London employer: Allica Bank
Allica Bank is an excellent employer that prioritises the growth and development of its employees, particularly in the role of Strategic Remote SME Portfolio Manager. With a strong focus on nurturing client relationships and providing tailored banking solutions, the company fosters a collaborative work culture that encourages innovation and teamwork. Employees benefit from competitive pension contributions, private health cover, and flexible working options, making it a rewarding place to build a meaningful career in SME banking.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Promotions Effectiveness Senior Analyst in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Allica Bank. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Marketing Promotions Effectiveness Senior Analyst in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Allica Bank.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Allica Bank's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Allica Bank
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Allica Bank.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Allica Bank will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Allica Bank employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
