About Allica BankAllica is the UK's fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. Department Description Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data. We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica's mission to empower established SMEs with the banking they deserve. Role DescriptionThe Growth Manager will play a key role in driving effective and sustainable growth across Allica's BRA customer journey — from onboarding through account activation and into deeper, embedded product usage. This role focuses on understanding customer behaviour end-to-end, identifying where customers stall or disengage, and building the strategies and capabilities needed to move them forward. Using a data-driven approach, the Growth Manager will lead the design and delivery of initiatives that improve activation, engagement, and long-term customer value — often working with limited precedent and translating diagnosis into tools, frameworks, and ways of working that the wider business relies on. They will build alignment across marketing, product, sales, RM, and data teams, ensuring growth strategy is coherently applied across the customer journey. Principal AccountabilitiesCustomer Behaviour & Cohort Analysis: Lead analysis of customer behaviour, lifecycle stages, and cohorts to identify key drivers of activation, engagement, and product usage, delving into complex problems to reach root-cause understanding rather than surface patterns. Data-Driven Insights & Strategic Recommendations: Own the growth and engagement metrics that matter most for the customer journey, translating insight into strategy that shapes how the team and wider business operate. Manage a robust experimentation pipeline, designing, prioritising, and overseeing tests across initiatives to ensure impactful, evidence-based decisions rather than one-off analysis. marketing, product, sales, RM, and data, managing differing stakeholder expectations to keep initiatives progressing. Framework & Capability Building: Take diagnosed problems through to operational reality, building the tools, scoring frameworks, and processes that other teams adopt and rely on. Proven experience conducting complex data and performance analysis, ideally using SQL to work with large datasets. CRM, analytics tools, automation platforms) to improve efficiency and scale. High bar for quality while maintaining pace, particularly on work with limited precedent. Full onboarding support and continued development opportunitiesOptions for flexible workingRegular social activitiesPension contributionsDiscretionary bonus schemePrivate health coverLife assuranceFamily friendly policies including enhanced Maternity & Paternity leaveDon't tick every box? Flexible workingWe know the '9-to-5' isn't right for everyone. That's why Allica Bank is fully committed to flexible and hybrid working.
Manager Digital Advertising in London employer: Allica Bank
Allica Bank is an exceptional employer, offering a dynamic work culture that prioritises employee development and collaboration within the thriving fintech sector. As an Emerging SME Relationship Manager, you will benefit from a supportive environment that encourages professional growth while engaging with the local business community to foster meaningful relationships. With competitive benefits and a commitment to innovation, Allica Bank stands out as a rewarding place to build your career.
