At a Glance
- Tasks: Create engaging copy for brokers and accountants across various platforms.
- Company: Join Allica Bank, the UK's fastest-growing fintech company.
- Benefits: Flexible working, private health cover, and a supportive team culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact by crafting clear, no-nonsense messaging for business owners.
- Qualifications: Experience in writing concise copy and understanding professional audiences.
The predicted salary is between 40000 - 50000 £ per year.
About Allica Bank: Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
Department Description: We are a small but mighty team responsible for telling Allica’s story to build trust, drive growth and bring our product and purpose to life for our key audiences: established business owners, brokers and accountants. Our team looks after brand marketing, communications, partnerships and includes our in-house creative studio.
Role Description: Business owners don’t have time for waffle. They want clear, simple communication that helps them get on with running their business. The same goes for the expert accountants and brokers that advise them. As Allica’s Copywriter for the partnerships marketing team, you’ll own all copy and messaging for two of Allica’s most important channels – brokers and accountants. You’ll sit as part of our in-house creative studio, delivering sharp, on-brand copy for our broker and accountancy channels.
You’ll take on the day-to-day content writing that keeps this critical part of Allica moving: from emails and web pages, to ads, brochures, blogs and social posts. Alongside thinking about how we can continue improving our messaging to better engage these audiences, and becoming an authoritative voice on what makes them tick.
Principal Accountabilities:
- Own partnerships messaging and tone of voice.
- Develop and manage messaging frameworks for our accountancy and broker channels.
- Ensure messaging is consistent and engaging for these two key audiences, while also in line with the Allica brand.
- Educate and inform yourself to become an authoritative voice on our broker and accountancy channels and how we best engage with them.
- Act as a tone of voice guardian for all partnerships content, ensuring all our content is no-nonsense, approachable and authoritative.
- Work with the partnerships marketing team to test and optimise messaging based on channel performance.
- Execute copy requests from the broker and accountancy partnerships marketing teams to fuel growth and engagement.
- Work closely with the designers and web team in the studio to bring strong creative to life.
- Take a holistic view of content and copy requests, owning delivery of projects where appropriate.
- Work closely with stakeholders across the business on go-to-market rollouts, product messaging and campaign support.
- Maintain Allica’s AI copywriting tools updated with fresh broker and accountancy channel messaging.
- Proactively explore how AI can enable you to be more productive.
- Create prompts, workflows and simple tools that help teams produce better drafts when self-serving.
- Help colleagues understand how to use AI safely and effectively, without replacing craft or judgement.
Personal Attributes & Experience:
- Experience writing clear, concise copy for multiple formats (emails, web pages, blogs, social, brochures and more).
- Strong long-form writing skills, with the ability to understand complex topics and turn them into simple, engaging content.
- Experience writing for a professional services audience (in particular brokers or accountants) or for business owners.
- Interested in understanding what motivates brokers, accountants and business owners, and how different audiences respond to messaging.
- A natural storyteller who can shape ideas, not just write to a tight brief.
- Excellent grammar, attention to detail and a love of straightforward, jargon-free language.
- Confident using AI as a supportive tool – able to critique and improve outputs rather than rely on them.
- Comfortable building prompts, templates or workflows that support good self-service copywriting.
- Strong organisational skills, able to juggle multiple requests and manage deadlines.
- A collaborative way of working – open to feedback, confident asking questions and comfortable partnering with designers, marketers and product teams.
- Curious, proactive and motivated to help build a more efficient copy function across the business.
Benefits:
- Full onboarding support and continued development opportunities.
- Options for flexible working.
- Regular social activities.
- Pension contributions.
- Discretionary bonus scheme.
- Private health cover.
- Life assurance.
- Family-friendly policies including enhanced Maternity & Paternity leave.
Copywriter in London employer: Allica Bank
Allica Bank is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. As the UK's fastest-growing fintech firm, we provide our employees with ample opportunities for professional growth, flexible working arrangements, and a supportive culture that values innovation and teamwork. With benefits like private health cover, enhanced family leave policies, and regular social activities, Allica Bank is committed to fostering a rewarding workplace for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Allica Bank. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Copywriter in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Allica Bank.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Allica Bank's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Allica Bank
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Allica Bank.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Allica Bank will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Allica Bank employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
