At a Glance
- Tasks: Drive growth for Kriya by launching innovative SME lending products and running impactful experiments.
- Company: Join Allica Bank, the UK's fastest-growing fintech, dedicated to supporting SMEs.
- Benefits: Enjoy flexible working, competitive pay, private health cover, and a supportive work environment.
- Other info: Dynamic team culture with opportunities for personal and professional development.
- Why this job: Be a foundational part of Kriya's growth journey and make a real difference for SMEs.
- Qualifications: 3+ years in growth roles with hands-on experience in AI tools and experiment design.
The predicted salary is between 60000 - 80000 € per year.
About Allica Bank
Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. This opportunity sits within Kriya, which recently became part of Allica Bank and is now entering an exciting new chapter. As a leading fintech lender helping SMEs access fast, flexible funding solutions, Kriya combines entrepreneurial energy with the scale, backing, and ambition of the wider Allica group. This role will play an important part in shaping Kriya’s next phase of growth.
Role Description
We're standing up a new growth function to scale our existing SME lending products and launch the next generation of them. This is a foundational hire: you'll help shape how growth works at Kriya-Allica from day one, built AI-native and experiment-led from the ground up. You’ll find the highest-impact growth bets across the business and prove them out - fast. You'll use AI tools to build prototypes, landing pages, automations and lightweight integrations, run experiments end-to-end, and turn what works into clear recommendations for product and GTM. This is a hands-on role for someone who'd rather ship a scrappy test on Monday than write a strategy doc for Friday.
Principal Accountabilities
- Find the bets. Map our funnels, spot the constraints, and propose where to focus across acquisition, activation, retention and monetisation.
- Form sharp hypotheses. Each one with a clear mechanism, target segment, expected impact and success metric.
- Build and ship the test. Use AI tools plus no-code to produce working prototypes, landing pages, onboarding flows, email sequences, internal tools, or whatever the experiment needs.
- Wire in the instrumentation to measure it.
- Read the results honestly. Set up the tracking, run the analysis, document the learning - even when the answer is "this didn't work."
- Double down on what scales. When something works, let's do more of it and productionalise it so that we can reap ROI and grow revenues and profitability.
- Build the muscle. Maintain a public experiment backlog and reusable playbooks so the whole company gets sharper over time.
Recent examples of what this looks like
- Automated lead-scoring brain that surfaces the highest-intent SMEs for the Kriya-Allica team to work actively, so sales effort goes where it converts.
- AI-powered initial customer contact that auto-generates indicative quotes and collects supporting documents, compressing days of back-and-forth into minutes.
- AI credit underwriting agents that risk-assess applications and accelerate the path from application to decision.
- CRM reactivation campaigns that keep Kriya-Allica front of mind for the tens of thousands of companies already in our database.
Personal Attributes & Experience
- 3+ years in growth, product, analytics or operator roles where you owned outcomes, not just outputs.
- A track record of designing and running experiments that moved revenue, CAC, LTV or conversion - and the analytical confidence to interpret them properly.
- Hands-on fluency with AI tools for building, not just writing.
- Comfort stitching together no-code, APIs, webhooks and lightweight backends to make experiments work end-to-end.
- High ownership and a strong commercial instinct - you connect every test back to revenue, positioning or unit economics.
Working at Allica Bank
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers. Our employees are at the heart of everything we do, so our benefits are designed with you in mind:
- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies including enhanced Maternity & Paternity leave
Flexible working
We know the '9-to-5' isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.
Growth Lead (Kriya) employer: Allica Bank
Allica Bank is an exceptional employer, offering a dynamic work environment where innovation meets purpose. As part of the UK's fastest-growing fintech firm, employees benefit from a culture that prioritises flexibility, continuous development, and a strong sense of community, all while contributing to meaningful solutions for established SMEs. With comprehensive benefits including private health cover, enhanced family leave, and a commitment to flexible working arrangements, Allica Bank empowers its team to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead (Kriya)
✨Tip Number 1
Get to know the company inside out! Research Allica Bank and Kriya, their mission, values, and recent projects. This will help you tailor your approach and show that you're genuinely interested in being part of their growth journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your skills! Create a portfolio or a personal project that demonstrates your ability to use AI tools and no-code solutions. This hands-on evidence can really set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the team at Kriya-Allica.
We think you need these skills to ace Growth Lead (Kriya)
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your unique experiences and insights that relate to the role.
Tailor Your Application:Make sure to customise your application for the Growth Lead position. Highlight your relevant experience in growth, product, or analytics, and show us how your skills align with what we're looking for at Kriya.
Showcase Your Hands-On Experience:We love candidates who can roll up their sleeves and get things done. Share specific examples of experiments you've run or projects you've led that demonstrate your ability to drive growth and use AI tools effectively.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Allica Bank
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics like CAC, LTV, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive results. This shows you understand the numbers that matter in a growth lead position.
✨Showcase Your Experimentation Skills
Prepare examples of experiments you've designed and run. Highlight the hypotheses, the process, and the outcomes. Allica Bank values hands-on experience, so demonstrate your ability to turn ideas into actionable tests quickly.
✨Familiarise Yourself with AI Tools
Since this role involves using AI tools for building prototypes and running experiments, make sure you're comfortable discussing specific tools like Claude Code or Webflow. If possible, bring examples of how you've used these tools in your previous work.
✨Connect Tests to Business Outcomes
Be ready to explain how your experiments have directly impacted revenue or customer engagement. Allica Bank is looking for someone who can tie their work back to business success, so come prepared with clear examples that illustrate this connection.
