At a Glance
- Tasks: Drive growth for innovative SME lending products using AI and no-code tools.
- Company: Join Allica Bank, the UK's fastest-growing fintech firm, making a real impact.
- Benefits: Competitive salary, flexible working, and opportunities for personal development.
- Other info: Dynamic environment with a focus on innovation and career advancement.
- Why this job: Be a foundational part of Kriya's growth journey and shape the future of fintech.
- Qualifications: Experience in growth strategies, AI tools, and a hands-on approach to experimentation.
The predicted salary is between 60000 - 80000 £ per year.
About Allica Bank
Allica is the UK’s fastest growing company – and the fastest‑growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities – representing over a third of our economy – yet they have largely been neglected by both traditional high‑street banks and modern fintech providers. This opportunity sits within Kriya, which recently became part of Allica Bank and is entering an exciting new chapter. As a leading fintech lender helping SMEs access fast, flexible funding solutions, Kriya combines entrepreneurial energy with the scale, backing and ambition of the wider Allica group. This role will play an important part in shaping Kriya’s next phase of growth.
Role Description
We're standing up a new growth function to scale our existing SME lending products and launch the next generation of them. This is a foundational hire: you’ll help shape how growth works at Kriya–Allica from day one, built AI‑native and experiment‑led from the ground up. You’ll find the highest‑impact growth bets across the business and prove them out – fast. You’ll use AI tools to build prototypes, landing pages, automations and lightweight integrations, run experiments end‑to‑end, and turn what works into clear recommendations for product and GTM. This is a hands‑on role for someone who’d rather ship a scrappy test on Monday than write a strategy doc for Friday.
Principal Accountabilities
- Find the bets. Map our funnels, spot the constraints, and propose where to focus across acquisition, activation, retention and monetisation.
- Form sharp hypotheses. Each with a clear mechanism, target segment, expected impact and success metric.
- Build and ship the test. Use AI tools (e.g. Claude Code, Codex, Cursor, v0, Lovable, etc.) plus no‑code (Webflow, Make, Retool, Zapier) to produce working prototypes, landing pages, onboarding flows, email sequences, internal tools, or whatever the experiment needs.
- Wire in the instrumentation to measure it.
- Read the results honestly. Set up the tracking, run the analysis, document the learning – even when the answer is “this didn’t work.”
- Double down on what scales. When something works, we do more of it and productionalise it so that we can reap ROI and grow revenues and profitability.
- Build the muscle. Maintain a public experiment backlog and reusable playbooks so the whole company gets sharper over time.
Recent Examples Of What This Looks Like
- An automated lead‑scoring brain that surfaces the highest‑intent SMEs for the Kriya‑Allica team to work actively, so sales effort goes where it converts.
- AI‑powered initial customer contact that auto‑generates indicative quotes and collects supporting documents, compressing days of back‑and‑forth into minutes.
- AI credit underwriting agents that risk‑assess applications and accelerate the path from application to decision.
- CRM reactivation campaigns that keep Kriya‑Allica front of mind for the tens of thousands of companies already in our database.
Growth Lead (Kriya) in Essex employer: Allica Bank
Allica Bank is an exceptional employer, offering a dynamic work environment where innovation meets purpose. As part of the UK's fastest-growing fintech firm, employees at Kriya benefit from a culture that encourages experimentation and rapid growth, with ample opportunities for professional development and collaboration. The company's commitment to supporting established SMEs not only drives meaningful impact in local communities but also fosters a sense of pride and fulfilment among its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead (Kriya) in Essex
✨Tip Number 1
Get your networking game on! Connect with people in the fintech space, especially those at Allica Bank or Kriya. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your growth experiments, prototypes, or any AI tools you've used. This is your chance to demonstrate how hands-on you are and how you can contribute to Kriya’s growth from day one.
✨Tip Number 3
Prepare for the interview by understanding Kriya’s current products and their market position. Think about how you can apply your experience to find high-impact growth bets. Bring ideas to the table – they’ll love your proactive approach!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Kriya team. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Growth Lead (Kriya) in Essex
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for fintech and how you can contribute to Kriya's growth.
Tailor Your Application:Make sure to customise your application for the Growth Lead role. Highlight your experience with AI tools and no-code solutions, and explain how you've used them to drive growth in previous roles. This will show us you’re a perfect fit!
Show Your Results:We love numbers! When discussing your past experiences, include specific metrics or outcomes that demonstrate your impact. Whether it’s increased revenue or improved customer engagement, we want to know how you’ve made a difference.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Allica Bank
✨Know Your Numbers
Before the interview, brush up on key metrics related to growth in fintech. Understand how SMEs operate and what drives their success. Being able to discuss specific numbers or case studies will show that you’re not just familiar with the industry but also passionate about making a difference.
✨Showcase Your Experimentation Mindset
Since this role is all about testing and iterating, come prepared with examples of past experiments you've run. Discuss what worked, what didn’t, and how you adapted your approach. This will demonstrate your hands-on attitude and willingness to learn from failures.
✨Familiarise Yourself with AI Tools
Get to grips with the AI tools mentioned in the job description, like Claude Code or Zapier. If possible, try to create a simple prototype or landing page using these tools before your interview. This will not only impress your interviewers but also give you practical insights into how you can contribute from day one.
✨Prepare Sharp Hypotheses
Think about potential growth opportunities for Kriya and formulate sharp hypotheses around them. Be ready to discuss your thought process, target segments, and expected impacts. This shows that you’re proactive and ready to hit the ground running in shaping the growth function.
