At a Glance
- Tasks: Shape marketing performance through data analysis and innovative reporting solutions.
- Company: Join Allianz, the world's number one insurance brand with a focus on inclusivity.
- Benefits: Flexible working, competitive salary, annual bonus, and extensive career development opportunities.
- Other info: Hybrid role with a supportive culture that values work-life balance and diversity.
- Why this job: Make a real impact by transforming complex data into actionable insights for marketing success.
- Qualifications: Experience in Adobe Analytics, SQL, and advanced Power BI dashboard development.
The predicted salary is between 42300 - 51700 £ per year.
Role Description
Join our Marketing team as a Marketing Reporting & Analytics Specialist, where you will play a pivotal role in shaping how marketing performance is measured, understood and optimised.
You will be the subject matter expert for reporting, analytics and insight generation, helping stakeholders make informed decisions through robust data analysis, advanced reporting solutions and innovative use of technology, including AI.
Location
This role is be based in our London or Bournemouth office, please note that this is a hybrid working role with the expectation to attend the office 2 days per month.
Salary Information
Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.
About You
- Own the design, development and continuous improvement of marketing reporting and dashboard solutions using Power BI and Adobe.
- Act as the marketing subject matter expert for Adobe Analytics, delivering meaningful digital and customer insights.
- Build and maintain reporting assets, ensuring consistent KPI definitions, calculations and visual standards.
- Within Databricks use advanced SQL to extract, transform and analyse large, complex datasets from multiple sources.
- Develop reusable data models and reporting structures that improve efficiency and reporting accuracy.
- Conduct deep-dive analysis across campaign performance, customer behaviour, performance, attribution and ROI.
- Translate complex datasets into clear, actionable recommendations for marketing and business leaders.
- Support evidence-based decision making by identifying trends, opportunities and performance drivers.
- Develop and refine measurement frameworks, attribution methodologies and KPI hierarchies.
- Work closely with Data teams, IT, Digital Distribution team, Trading and Finance teams to maximise business performance and ROI’s.
- Champion experimentation, testing and continuous optimisation through data-driven insights.
- Explore emerging technologies, including AI and automation, to enhance marketing effectiveness and efficiency.
- Lead stakeholder discussions to gather reporting requirements and deliver impactful analytical solutions.
- Promote data literacy and best practice across the wider marketing function.
Essential Skills
- Proven expertise in Adobe suit including Analytics, Launch, Edge and AEP.
- Strong hands-on experience using SQL for complex querying, data transformation and analysis.
- Dashboard development and digital performance measurement.
- Significant experience designing and building advanced Power BI solutions, including data modelling and DAX.
- Experience working within marketing analytics, digital analytics, business intelligence or related analytical environments.
- Strong understanding of marketing performance measurement, attribution and customer journey analytics.
- Excellent numerical, analytical and problem-solving skills.
- Ability to interpret complex information and present insights clearly to both technical and non-technical audiences.
- Strong stakeholder management and communication skills.
- Experience developing dashboards, reports and automated analytical solutions.
- High attention to detail with a strong focus on data quality, governance and accuracy.
- Advanced Excel skills, including complex formulas, pivot tables and scenario modelling.
- Ability to manage multiple priorities and work effectively across cross-functional teams.
We support the government scheme “Access to Work” please feel free to ask us about the access to work scheme.
Desirable Skills
- Experience with additional analytics, tag management or digital measurement tools such as Adobe Launch, Google Analytics, Tealium or GTM.
- Knowledge of A/B testing, experimentation frameworks and statistical analysis techniques.
- Experience using Python, R or similar tools for advanced analytics and marketing use cases.
- Exposure to cloud-based data platforms such as Azure, AWS, GCP, Snowflake or Big Query.
- Familiarity with CRM, CDP, marketing automation and paid media platforms.
- Experience developing predictive analytics, propensity models or automated insight solutions.
- Responsible Artificial Intelligence usage.
- What We Will Offer You
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you.
We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training.
That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:
- Flexible buy/sell holiday options
- Hybrid working
- Annual performance related bonus
- Contributory pension scheme
- Development days
- A discount up to 50% on a range of insurance products including car, home and pet
- Retail discounts
- Volunteering days
- Our Ways of Working
Do you need flexibility with the hours you work?
Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.
Here at Allianz, we are signatories of the ABIs flexible working charter.
We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements.
Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
Integrity, Fairness, Inclusion & Trust
At Allianz, we are committed to fostering building an inclusive, accessible workplace where everyone can thrive.
As a Disability Confident employer, we welcome applications from disabled and neurodivergent candidates and offer tailored adjustments throughout the recruitment process and in the workplace, whether that’s assistive technology, ergonomic equipment, flexible working arrangements, mentoring or coaching.
We want to encourage candidates to speak with us about any adjustments they may need.
We’re here to support you.
If you have a disability or long‑term health condition and meet the essential criteria, you can choose to be considered through our Offer an Interview Scheme.
Contact our Resourcing team to opt into this scheme or for any assistance with during the recruitment process including larger text, hard copies, or spoken applications.
Hr-recruitment@allianz. co. uk
For any inquiries or to submit your application, please contact
Aoife Magee
If you are an at-risk candidate facing potential redeployment, please include this information in your CV.
We reserve the right to close the advert early if we reach enough applications.
Join us - Let’s Care for Tomorrow.
Senior Marketing Reporting and Analytics Specialist employer: Allianz
At Munich Re Specialty – Global Markets, we pride ourselves on being an exceptional employer that fosters a culture of support, innovation, and inclusivity. Our commitment to employee growth is reflected in our comprehensive benefits package, including generous annual leave, a non-contributory pension, and opportunities for professional development. Located in a vibrant community, we not only focus on individual success but also encourage our team to engage in local initiatives, making a meaningful impact both within and outside the workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Reporting and Analytics Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allianz and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allianz are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allianz on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allianz. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Reporting and Analytics Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allianz. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allianz:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allianz’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allianz
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allianz will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allianz, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
