At a Glance
- Tasks: Lead brand strategy and develop innovative marketing campaigns to enhance brand success.
- Company: Join Allianz, a leading global insurance brand with a focus on innovation.
- Benefits: Enjoy flexible working, competitive salary, and a range of employee perks.
- Other info: Hybrid role with opportunities for professional development and inclusivity.
- Why this job: Make a real impact in brand management while growing your career in a supportive environment.
- Qualifications: Extensive brand management experience and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
We’re seeking an experienced and strategic Senior Brand Manager to join our brand management team. In this role, you’ll be responsible for managing our Allianz brands within the UK personal and commercial lines market, enhancing the positioning, growth, and overall success of our brand portfolio. You’ll monitor our brand health, collaborate with cross-functional teams, develop innovative campaigns and ensure consistent brand messaging across all touchpoints. Ideally, you will have a strong background in brand management, consumer insights, and strategic marketing, with a passion for building and nurturing brand equity in a competitive market. This role is a hybrid role, based in our Guildford or London office.
Salary Information
Pay: Circa £65,000 per year. Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.
About You
- Brand Strategy Execution: Work with the Head of Brand to deliver on our brand strategy objectives to drive growth and market share. Support the team in embedding brand positioning, messaging, and identity across all channels. Monitor and translate market trends, consumer insights, and competitive analysis into actionable brand plans. Own the setting, managing and reporting deliverables and KPIs Project management for any initiatives and activities which will support delivery of brand strategy KPIs.
- Brand Health & Performance Tracking: Oversee the monitoring of brand performance metrics to stakeholders including Senior Management highlighting key trends, opportunities and challenges. Conduct regular brand health assessments, consumer research, and competitor benchmarking to identify growth opportunities.
- Brand Campaign Development and Delivery: Lead the end-to-end development of integrated brand marketing campaigns for personal and commercial lines. Support the Advertising Manager in the creation of an ATL campaign for the personal lines market. Ensure campaigns are aligned with brand goals, resonate with target audiences and deliver measurable results across multiple channels.
- Reputation Management: Work with the PR team to oversee the safeguarding of the brand’s reputation, support with crisis management and proactively protecting our brand from potential risks.
- Budget Management: Manage the brand marketing budget, ensuring efficient allocation of resources to achieve business objectives.
- Stakeholder Management: Manage relationships with external agencies to ensure the timely and effective execution of brand initiatives. Work with the internal teams across the business to ensure consistency and delivery of our brand goals.
Essential Skills
- Extensive experience in brand management and delivering multi-channel marketing initiatives
- Demonstrated ability to align brand strategy with commercial business goals
- Strong analytical capability to interpret market research, consumer insights and performance data
- Excellent communication and presentation skills with the confidence to influence senior stakeholders
- Data-driven approach with experience tracking, analysing and optimising brand performance metrics
- Proven ability to manage multiple projects simultaneously with strong organisational skills
- Experience managing agency relationships and cross-functional stakeholders
- Strong leadership capability with experience supporting and developing others
- Familiarity with brand tracking tools, analytics platforms, and digital marketing technologies.
Desirable Skills
- Experience within insurance or financial services
- Knowledge of Adobe Creative Suite or other creative tools
- Responsible Artificial Intelligence usage
What We Will Offer You
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:
- Flexible buy/sell holiday options
- Hybrid working
- Annual performance related bonus
- Contributory pension scheme
- Development days
- A discount up to 50% on a range of insurance products including car, home and pet
- Retail discounts
- Volunteering days
Our Ways of Working
Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
Inclusive Support & Accessibility
At Allianz, we are committed to fostering building an inclusive, accessible workplace where everyone can thrive. As a Disability Confident employer, we welcome applications from disabled and neurodivergent candidates and offer tailored adjustments throughout the recruitment process and in the workplace, whether that’s assistive technology, ergonomic equipment, flexible working arrangements, mentoring or coaching. We want to encourage candidates to speak with us about any adjustments they may need. We’re here to support you.
If you have a disability or long‑term health condition and meet the essential criteria, you can choose to be considered through our Offer an Interview Scheme. Contact our Resourcing team to opt into this scheme or for any assistance with during the recruitment process including larger text, hard copies, or spoken applications.
For any inquiries or to submit your application, please contact: Matthew Irvine
Closing date: 14th July 2026. We reserve the right to close the advert early if we reach enough applications.
Join us – Let’s Care for Tomorrow.
Senior Brand Manager employer: Allianz
Allianz is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible working environment in the vibrant cities of Guildford and London. With a strong commitment to inclusivity, comprehensive benefits, and opportunities for career development within the world's leading insurance brand, employees can thrive while contributing to innovative brand strategies. Join us to be part of a supportive culture that values your contributions and encourages a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allianz and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allianz are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allianz on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allianz. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allianz. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allianz:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allianz’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allianz
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allianz will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allianz, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
