At a Glance
- Tasks: Create and optimise engaging digital content using Adobe tools to enhance user experience.
- Company: Join Allianz, a leading global insurance brand with a focus on innovation and inclusivity.
- Benefits: Enjoy flexible working, competitive salary, bonuses, and discounts on insurance products.
- Other info: Flexible hybrid work environment with excellent career development opportunities.
- Why this job: Make an impact by driving website performance and personalisation in a dynamic team.
- Qualifications: 2-4 years of content editing experience and proficiency in Adobe Experience Manager.
The predicted salary is between 35000 - 40000 £ per year.
We are seeking a highly skilled Digital Content Specialist to join our brand digital team to help drive the performance and usability of our websites. This role blends advanced content editing with technical and UX expertise across Adobe Experience Cloud tools.
The role will support the digital team in developing, maintaining and updating website content, ensuring content is up to date and continuously optimised for visitor experience and search performance. This will involve the use of Adobe Experience Manager (AEM) ensuring accuracy, consistency and adherence to brand and regulatory standards is maintained.
The role involves the setup, and analysis of Adobe Analytics dashboards providing the business stakeholders with valuable insight into website and content performance. The individual will use this data to develop and test strategies for optimisation.
The role will collaborate closely with the wider business teams utilising Adobe Experience Platform to activate and drive personalisation activities across our digital touch points, providing insight into performance.
Location: We offer a flexible hybrid working arrangement, with core hub days on Tuesdays and Fridays at our Guildford office. Additionally, you’ll join us one day per month in our London office for wider team collaboration.
Salary Information: Circa salary £35,000 - £40,000/year. Pay is based on experience, skills, and location and is part of our total reward package.
About You:
- Use Adobe Analytics to monitor content performance, identify opportunities, and support data-driven content decisions and regular reporting to the business on website performance.
- Ensure content follows best practices for UX, mobile responsiveness, and digital accessibility (WCAG 2.2), (with experience in producing high fidelity wireframes in Figma – desirable).
- Use Adobe Experience platform and Adobe Target to drive personalisation and optimisation activities across our digital touch points.
- Collaborate with business stakeholders to ensure website content remains accurate, up to date and continuously optimised for visitor experience and their business needs.
- Edit, publish, and maintain digital content across AEM, ensuring accuracy, consistency, and adherence to brand and regulatory standards.
- Perform ongoing technical SEO audits and optimisation activities, including schema markup, metadata, internal linking, accessibility, error management and site speed improvements.
- Maintain quality assurance processes for content deployment, including testing across devices/browsers and validating analytics tracking.
- Contribute to content governance documentation, including component usage guidelines, publishing workflows, and SEO/UX standards.
Essential Skills:
- 2-4+ years of experience as a content editor, digital producer, or similar role.
- Hands-on experience with Adobe Experience Manager (AEM) - including component-based authoring, page building, and asset management.
- Proficiency in Adobe Analytics - creating reports, interpreting data, and analysing user behaviour and content performance.
- Strong understanding of technical SEO principles, tools (e.g., Screaming Frog, Google Search Console, SEMrush), and best practices.
- Solid grasp of website UX (user experience), IA (information architecture), and accessibility standards.
- Ability to understand HTML, CSS, and basic JavaScript (read-only for troubleshooting preferred).
- Excellent attention to detail, with strong editorial judgment and technical problem-solving skills.
- Ability to work in a fast-paced environment with multiple stakeholders and competing priorities.
- Deep understanding of the Agile development methodology.
Desirable Skills:
- Responsible Artificial Intelligence usage.
What We Will Offer You:
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:
- Flexible buy/sell holiday options
- Hybrid working
- Annual performance related bonus
- Contributory pension scheme
- Development days
- A discount up to 50% on a range of insurance products including car, home and pet
- Retail discounts
- Volunteering days
Our Ways of Working:
Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
Integrity, Fairness, Inclusion & Trust:
At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer. We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success. We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.
Accessible Application for All:
As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role. Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.
For any inquiries or to submit your application, please contact: Conor McCourt. If you are an at-risk candidate facing potential redeployment, please include this information in your CV. Closing date: 31.08.2026. We reserve the right to close the advert early if we reach enough applications. Join us - Let’s Care for Tomorrow.
Digital Content Specialist employer: Allianz
At Munich Re Specialty – Global Markets, we pride ourselves on being an exceptional employer that fosters a culture of support, innovation, and inclusivity. Our commitment to employee growth is reflected in our comprehensive benefits package, including generous annual leave, a non-contributory pension, and opportunities for professional development. Located in a vibrant community, we not only focus on individual success but also encourage our team to engage in local initiatives, making a meaningful impact both within and outside the workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Specialist
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
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Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Allianz looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
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✨Apply Directly Via Company Websites
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We think you need these skills to ace Digital Content Specialist
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Allianz, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Allianz and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Allianz
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Allianz might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Allianz.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
