At a Glance
- Tasks: Drive impactful marketing strategies to engage clients and boost business development.
- Company: Join Allianz, a leading global insurance brand with a focus on innovation.
- Benefits: Enjoy flexible working, competitive salary, and a range of perks tailored for you.
- Other info: Hybrid role with opportunities for career growth and global exposure.
- Why this job: Make a real difference in a dynamic environment while developing your marketing skills.
- Qualifications: Degree in Marketing or related field; strong marketing and stakeholder management skills.
The predicted salary is between 40000 - 50000 £ per year.
As Allianz Commercial continues to expand its Client Relationship Management (CRM) capability, you will deliver targeted marketing activity that builds awareness, strengthens engagement with large clients and brokers, and supports business development. Working closely with the CRM team and stakeholders across the UK business, you will use the full marketing mix to raise Allianz's profile within key industry sectors and support commercial objectives.
This role is based in our Guildford office. It is a hybrid working role, with an expectation to attend the office at least two days per week. Some travel to London may be required on an ad hoc basis.
Salary Information
Pay: Circa £55,000 per year. This is based on your experience, skills and location and is part of our total rewards package.
About You
- You use client, broker and competitor/market insight to inform marketing decisions, identify opportunities and shape effective engagement activity.
- You develop and deliver marketing plans aligned to strategic objectives across digital and traditional channels that engage target audiences.
- You act as an audience champion, developing targeted marketing activity and communicating value propositions that resonate with key segments.
- You define success measures, monitor performance and use data‑driven insight to continuously improve results.
- You influence stakeholders across the business, providing expert marketing guidance and consultation.
- You collaborate effectively with internal teams and external agencies to deliver high‑impact marketing outcomes.
- You ensure all marketing and communications are accurate, compliant, on‑brand and delivered within budget.
Essential Skills
- Strong knowledge of marketing and communications principles and their application across business‑to‑business audiences.
- Experience creating, delivering and measuring targeted marketing activity, content and communications that engage audiences and communicate value effectively.
- Strong stakeholder management, influencing and relationship‑building skills, with the ability to work effectively across a matrix organisation.
- Excellent project management and organisational skills, managing multiple priorities simultaneously.
- Excellent communication and interpersonal skills.
- Degree‑level education or equivalent in Marketing, PR, Business or a related discipline.
Desirable Skills
- Experience within insurance, financial services or another regulated industry.
- Experience supporting business development, client engagement or relationship‑focused initiatives through marketing activity.
- Responsible Artificial Intelligence usage.
What We Will Offer You
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from – so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand.
- Flexible buy/sell holiday options
- Hybrid working
- Annual performance‑related bonus
- Contributory pension scheme
- Development days
- A discount up to 50% on a range of insurance products including car, home and pet
- Retail discounts
- Volunteering days
Our Ways of Working
We believe in supporting hybrid work patterns that balance the needs of our customers, with your personal circumstances and our business requirements. Our aim is to help innovation, creativity, and you to thrive – your work‑life balance is important to us.
Integrity, Fairness, Inclusion & Trust
At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. We are committed to equal opportunities, gender equity, and balanced gender representation. We are proud of our certifications, including EDGE, Women in Finance Charter, Disability Confident, Stonewall Diversity Champion, Race at Work, and Armed Forces Covenant.
Accessible Application for All
As part of the Disability Confident Scheme, we support candidates with disabilities or long‑term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role. We also offer tailored adjustments, assistive technology, ergonomic equipment, mentoring, coaching, and flexible work arrangements.
Senior Marketing Consultant in Guildford employer: Allianz UK
Allianz Commercial is an exceptional employer, offering a dynamic work environment in Guildford that promotes hybrid working and a strong focus on employee well-being. With a commitment to career development, flexible benefits, and a culture of integrity and inclusion, employees are empowered to thrive while contributing to meaningful marketing initiatives that drive business success. Join us to be part of a globally recognised insurance brand that values your growth and work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Consultant in Guildford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allianz UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allianz UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allianz UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allianz UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Consultant in Guildford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allianz UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allianz UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allianz UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allianz UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allianz UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allianz UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
