At a Glance
- Tasks: Lead marketing analytics, optimise performance, and create dashboards using Power BI and Adobe Analytics.
- Company: Join Allianz UK, a leader in insurance with a focus on innovation.
- Benefits: Competitive salary of £47,000, hybrid work model, and opportunities for professional growth.
- Other info: Flexible working with just two office days per month.
- Why this job: Shape marketing strategies and make data-driven decisions that impact the business.
- Qualifications: Experience in marketing analytics and proficiency in Power BI and Adobe Analytics.
The predicted salary is between 47000 - 47000 £ per year.
Allianz UK is seeking a Marketing Reporting & Analytics Specialist to shape how marketing performance is measured, understood and optimised.
The role is hybrid (London or Bournemouth) with two days per month in the office, and a salary around £47,000 per year.
You will lead reporting and analytics across campaigns, customer behaviour and ROI, building scalable dashboards in Power BI and Adobe Analytics, while driving data literacy and data governance across teams.
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Marketing Analytics Lead: Power BI & Adobe Insights Hybrid in Bournemouth employer: Allianz UK
Allianz UK is an exceptional employer, offering a dynamic work environment that fosters leadership development and innovation in the insurance sector. With flexible working options, competitive annual bonuses, and exclusive discounts on insurance products, employees are empowered to thrive both personally and professionally in vibrant cities like Glasgow, Manchester, Leeds, and Birmingham.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Lead: Power BI & Adobe Insights Hybrid in Bournemouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allianz UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allianz UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allianz UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allianz UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analytics Lead: Power BI & Adobe Insights Hybrid in Bournemouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allianz UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allianz UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allianz UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allianz UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allianz UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allianz UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
