At a Glance
- Tasks: Create and deliver exciting marketing campaigns that boost the Allianz UK brand.
- Company: Join Allianz, a leader in insurance with a commitment to inclusivity and innovation.
- Benefits: Enjoy flexible holidays, hybrid work, bonuses, and discounts on insurance products.
- Other info: Be part of a diverse team with excellent growth opportunities.
- Why this job: Make a real impact in a dynamic role while enhancing customer engagement.
- Qualifications: Experience in marketing and strong communication skills are essential.
The predicted salary is between 30000 - 40000 £ per year.
The Marketing & Communications Officer plays a key role in developing and delivering integrated marketing and communication activity that strengthens the Allianz UK brand, supports business goals, and enhances customer engagement. This hybrid role based in Bournemouth involves specialist expertise in campaign planning, communications delivery and performance measurement across multiple channels.
Responsibilities
- Plan, coordinate and deliver marketing and communication tactics that support wider business and brand objectives.
- Ensure all activities follow Allianz brand, governance and regulatory requirements.
- Deliver digital‑first marketing and communication activities using an optimal mix of channels.
- Monitor, analyse and report on campaign effectiveness, providing clear insights and optimisation recommendations.
- Maintain accuracy and integrity of customer and campaign data in line with Allianz data governance and GDPR requirements.
- Identify and escalate risks, issues or reputational considerations, and support proactive reputation management through consistent high‑quality communication delivery.
- Work collaboratively with colleagues across Marketing, Communications, Digital, Distribution and Operations, building trusted relationships with internal stakeholders and external partners.
- Contribute to crafting customer value propositions and communications that reflect Allianz UK’s tone of voice, championing customer needs and enhancing experience.
Qualifications
- Previous experience constructing presentations for Board and Executive audiences; experience in marketing, communications, customer experience or similar customer‑focused roles.
- Experience delivering digital and offline marketing activity.
- Strong market and customer insights skills, capable of analysis, interpretation and application.
- Experience in tactical marketing and communication planning.
- Digital marketing capability (e.g., social, email, paid digital, content platforms).
- Measuring and monitoring marketing effectiveness.
- Customer‑centric content development.
- Reputation and risk awareness.
- Strong written and verbal communication skills.
- Project and stakeholder management.
Desirable
- Responsible Artificial Intelligence usage.
- Qualifications in Marketing, Communications, Business or related disciplines.
- GCSE (or equivalent) in Maths and English, grade C/4 or above.
- Understanding of CRM workflows, segmentation and lifecycle marketing principles.
- Excellent communicator able to articulate technical concepts.
- Experience with Salesforce Marketing Cloud, Adobe or Braze platform.
- Confidence managing multiple workstreams independently in a fast‑paced, regulated or corporate environment.
Benefits
- Flexible buy/sell holiday options.
- Hybrid working.
- Annual performance‑related bonus.
- Contributory pension scheme.
- Development days.
- Discount up to 50% on a range of insurance products.
- Retail discounts.
- Volunteering days.
Equal Opportunities
At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal‑opportunity employer. We are committed to equal opportunities, gender equity and balanced gender representation, as demonstrated by our accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories and Armed Forces Covenant gold standard employer. We welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure success.
Digital Marketing Exec in Bournemouth employer: Allianz UK
Allianz UK is an exceptional employer, offering a dynamic work environment in Bournemouth that champions employee growth and inclusivity. With flexible working options, a strong focus on professional development, and a commitment to diversity, employees are empowered to thrive while contributing to impactful marketing initiatives. The company’s robust benefits package, including performance-related bonuses and generous discounts, further enhances the rewarding experience of being part of the Allianz team.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Exec in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in areas like campaign planning and customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Exec in Bournemouth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and communications. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Campaign Successes:When detailing your past experiences, focus on specific campaigns you've worked on. We love numbers, so include metrics that demonstrate your impact, like engagement rates or conversion improvements. This helps us see your effectiveness in action!
Keep It Professional Yet Engaging:While we appreciate a friendly tone, remember to maintain professionalism in your writing. Use clear language and avoid jargon unless it’s relevant to the role. We want to get to know you, but we also need to see your communication skills shine!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be set!
How to prepare for a job interview at Allianz UK
✨Know Your Stuff
Before the interview, dive deep into Allianz's brand values and recent marketing campaigns. Familiarise yourself with their tone of voice and customer engagement strategies. This will not only show your genuine interest but also help you align your answers with their objectives.
✨Showcase Your Digital Savvy
Be ready to discuss your experience with various digital marketing channels. Prepare examples of past campaigns you've worked on, focusing on how you measured their effectiveness and what insights you gained. Highlight any tools you’ve used, like Salesforce Marketing Cloud or Adobe, to demonstrate your technical skills.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and risk awareness. Think of scenarios where you had to manage multiple workstreams or handle reputational risks. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Build Rapport with Interviewers
Remember, interviews are a two-way street! Engage with your interviewers by asking insightful questions about their marketing strategies and team dynamics. This shows you're not just interested in the role but also in how you can contribute to their success.
