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For Companies At a Glance
- Tasks: Craft targeted marketing campaigns using data insights to enhance customer experiences.
- Company: Join Allianz, a leading insurance brand with a focus on innovation and customer understanding.
- Benefits: Enjoy flexible working, competitive salary, and a range of perks tailored for you.
- Why this job: Make a real impact by transforming data into actionable strategies that drive business success.
- Qualifications: Strong analytical skills, proficiency in SQL and Excel, and a passion for marketing.
- Other info: Flexible hours, global career opportunities, and a supportive work environment await you.
The predicted salary is between 28800 - 38400 £ per year.
At Allianz, we are driven by understanding our customers and turning insight into action. As a Marketing Data Analyst, you will help craft segmented audiences for campaigns across acquisition, cross-sell, retention, and in-life journeys, and translate complex data into clear, actionable recommendations that improve customer experience and business performance.
You will work across digital and offline data to build holistic views of our customers, optimise journey touchpoints, and support experiments from design through to measurement — bringing creative problem-solving and an eye for impact.
Salary and Location
This is a hybrid role based in our Bournemouth office. Pay: Circa £32,000 per annum. Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.
What you will do
- Build audience selections for multichannel marketing campaigns (acquisition, cross-sell, retention, in-life).
- Extract, manipulate and prepare data for ETL, reporting, dashboards and campaign measurement.
- Create customer segmentations and clustering models to support targeting and optimisation.
- Generate insight into customer journeys and behaviours across omnichannel touchpoints; propose tests and measure outcomes.
- Bring together digital analytics and offline data sources to produce clear, story-led recommendations for stakeholders at all levels.
- Promote self-serve and automation where possible to focus effort on the highest-value questions.
- Conduct competitor analysis and benchmarking of website, marketing and product performance.
Essential skills
- Comfortable working with large datasets and a strong analytical toolkit.
- Proficiency with SQL, Excel and Power BI; familiarity with Databricks is a plus.
- Ability to interpret data and present insights to technical and non-technical audiences.
- Clear communication skills; confident engaging senior stakeholders.
- Understanding of marketing principles, customer profiling and segmentation.
Desirable
- Exposure to Salesforce and Adobe marketing tools.
- Experience with Python for advanced data work.
- Familiarity with digital analytics (e.g., Google Analytics, tag management) and implementation through to insight.
- Insurance or broader financial services experience.
- AI-readiness (nice-to-have): Experience using Generative AI tools (e.g., onsite webchat/chatbot systems) to enhance customer journeys or productivity is desirable but not essential.
We support the government scheme "Access to Work" please feel free to ask us about the access to work scheme.
What We Will Offer You
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from - so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:
- Flexible buy/sell holiday options
- Hybrid working
- Annual performance related bonus
- Contributory pension scheme
- Development days
- A discount up to 50% on a range of insurance products including car, home and pet
- Retail discounts
- Volunteering days
Our Ways of Working
Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us. Integrity, Fairness, Inclusion.
Marketing Data Analyst in Bournemouth employer: Allianz Management Services Ltd
Contact Detail:
Allianz Management Services Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real examples from your experience to demonstrate how you've turned data into actionable insights.
✨Tip Number 3
Don’t just apply through job boards; head over to our website and submit your application there. It shows you're genuinely interested in joining Allianz and helps us keep track of your application.
✨Tip Number 4
Follow up after interviews with a thank-you email. It’s a great way to reiterate your interest in the role and remind them of your key strengths. Plus, it shows good manners!
We think you need these skills to ace Marketing Data Analyst in Bournemouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Data Analyst role. Highlight your experience with SQL, Excel, and Power BI, and don’t forget to mention any relevant projects that showcase your analytical skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about data analysis and how your skills can help Allianz improve customer experiences. Keep it engaging and relevant!
Showcase Your Analytical Toolkit: In your application, be sure to mention your comfort with large datasets and any tools you’ve used for data manipulation and reporting. This will show us you have the right skills for the job!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Allianz Management Services Ltd
✨Know Your Data Tools
Make sure you're familiar with SQL, Excel, and Power BI before the interview. Brush up on your skills and be ready to discuss how you've used these tools in past projects. If you have experience with Databricks or Python, don't forget to mention that too!
✨Understand Customer Journeys
Get a good grasp of customer profiling and segmentation principles. Be prepared to talk about how you would analyse customer journeys and suggest improvements. Think of examples where you've turned data insights into actionable recommendations.
✨Communicate Clearly
Practice explaining complex data concepts in simple terms. You might be asked to present insights to both technical and non-technical audiences, so being able to communicate effectively is key. Consider doing mock interviews with friends to refine your delivery.
✨Show Your Problem-Solving Skills
Be ready to showcase your creative problem-solving abilities. Think of specific instances where you've tackled challenges using data analysis. Highlight any experiments you've designed and measured, as this will demonstrate your hands-on experience in optimising marketing campaigns.
