At a Glance
- Tasks: Lead and execute diverse events, from concept to evaluation, driving innovation in marketing.
- Company: Join Allianz Global Corporate & Specialty, a leader in corporate events and brand reputation.
- Benefits: Enjoy hybrid work, competitive pay, generous bonuses, and health support.
- Other info: Embrace a dynamic environment with opportunities for international mobility and lifelong learning.
- Why this job: Make an impact by aligning events with commercial goals and enhancing brand strategy.
- Qualifications: 7+ years in corporate events, strong communication skills, and a passion for learning.
The predicted salary is between 60000 - 80000 € per year.
We’re seeking an experienced Senior Events and Marketing Manager to lead the strategic planning, management, and execution of a diverse portfolio of in‑person, virtual, and hybrid events. This role supports Allianz Global Corporate & Specialty’s business development, client engagement, thought leadership, and brand reputation goals. Acting as a strategic partner to senior stakeholders, you’ll ensure events align with commercial priorities and compliance standards while driving innovation in marketing and branding initiatives.
Key Responsibilities
- Plan and deliver a variety of events (conferences, client events, sponsorships, etc.) from concept to post‑event evaluation.
- Define objectives, target audiences, and success metrics to maximize ROI.
- Manage third‑party vendors, negotiate contracts, and ensure quality and cost efficiency.
- Oversee event budgets, financial reconciliation, and compliance with regulatory standards.
- Act as a compliance advisor for events and sponsorships, ensuring adherence to Allianz and industry standards.
- Collaborate with local and global teams to align activities with broader initiatives.
- Manage event‑related systems (e.g., Salesforce, Cvent), provide training, and ensure data accuracy.
- Produce post‑event analysis and ROI reports to drive continuous improvement.
Key Requirements
- Minimum 7 years of experience in corporate events and hospitality, preferably in insurance.
- Proven track record of delivering high‑profile events aligned with commercial objectives.
- Strong understanding of brand strategy, governance, and reputation management.
- Experience in global matrix organizations and proficiency in event technology platforms (e.g., Salesforce, Cvent).
- Excellent communication, influencing, and analytical skills with the ability to engage senior stakeholders.
- A willingness to learn and explore how AI can enhance your role and the broader organization.
- Degree in Event Management or related field preferred.
Benefits
- Hybrid working model with flexible arrangements.
- Competitive compensation and benefits package, including a generous bonus scheme and pension.
- Career development and digital learning programs.
- Health and wellbeing support, including private healthcare and generous parental leave benefits.
- Opportunities for international career mobility and lifelong learning.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability, sexual orientation, or any other characteristics protected under applicable local laws and regulations.
Senior Events and Marketing Manager employer: Allianz Commercial
Allianz Global Corporate & Specialty is an exceptional employer that prioritises employee growth and well-being, offering a hybrid working model and a competitive benefits package that includes generous bonuses and private healthcare. With a strong focus on career development and opportunities for international mobility, employees are encouraged to innovate and engage with senior stakeholders in a dynamic work culture that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Events and Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with potential employers and fellow professionals. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events and marketing campaigns. This visual evidence can really make you stand out during interviews and discussions with stakeholders.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Allianz, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and job listings tailored for you. Keep an eye on our updates and apply directly through us to increase your chances of getting noticed.
We think you need these skills to ace Senior Events and Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Events and Marketing Manager role. Highlight your experience in managing diverse events and how you've aligned them with commercial objectives. We want to see how your skills match our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of past successes in event management and marketing that align with our goals at Allianz.
Showcase Your Tech Savvy:Since we value proficiency in event technology platforms, make sure to mention your experience with tools like Salesforce and Cvent. We love seeing candidates who are comfortable with tech and can leverage it for better event outcomes!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Allianz Commercial
✨Know Your Events Inside Out
Before the interview, make sure you’re well-versed in the types of events the company hosts. Research Allianz Global Corporate & Specialty’s past events and think about how your experience aligns with their portfolio. This will show that you’re not just interested in the role but also invested in their brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples where you’ve successfully planned and executed events that met commercial objectives. Highlight how you defined success metrics and maximised ROI. This will demonstrate your ability to think strategically and align with the company's goals.
✨Be Ready to Talk Compliance
Since compliance is a key part of this role, brush up on relevant regulations and standards in the events industry. Be prepared to discuss how you’ve ensured adherence to compliance in your previous roles, as this will show you understand the importance of governance in event management.
✨Engage with Technology
Familiarise yourself with event technology platforms like Salesforce and Cvent. If you have experience using these tools, be ready to share how they’ve helped you manage events more efficiently. Showing your tech-savviness will highlight your readiness to embrace innovation in the role.
