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- Tasks: Lead product marketing, shaping messaging and driving growth for a top scheduling tool.
- Company: Join Resource Guru, a remote-first team trusted by global brands like NASA and Accenture.
- Benefits: Enjoy a competitive salary, stock options, 30 days holiday, and flexible working hours.
- Other info: Collaborate with founders and embrace AI tools in a supportive, low-ego environment.
- Why this job: Make a real impact in a dynamic role with autonomy and the chance to shape strategy.
- Qualifications: Proven experience in B2B SaaS product marketing and strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Resource Guru is a blissfully simple scheduling tool that helps busy teams stay on track. We boost efficiency, improve resource utilisation, and increase project profitability - while promoting a healthy work/life balance. We’re proud to be one of the leaders in our category, trusted by customers in over 100 countries.
This is a senior, hands‑on Product Marketing role at the heart of our growth. You’ll own how Resource Guru is positioned, packaged, and communicated - translating product capabilities into clear customer value. You’ll work closely with Product, Design, Sales, Customer Success, and the founders to shape our narrative, drive adoption, and grow revenue.
Your day-to-day could include (not an exhaustive list):
- Product positioning & messaging: Define and refine ideal customer profiles and segmentation to focus GTM efforts. Own our core positioning, messaging frameworks, and value propositions across key customer segments. Translate features into compelling benefits and customer outcomes. Develop personas, JTBD insights, and competitive narratives. Contribute market and competitive insight to inform packaging and pricing decisions.
- Content & storytelling: Partner with other members of the team on website copy, product pages, blog content, and campaigns. Own product narratives across web, in‑app, email, and sales materials. Help shape thought leadership around scheduling, capacity planning, and modern team operations.
- Go‑to‑market & launches: Lead product launches end‑to‑end: planning, messaging, internal enablement, and external comms. Partner with Product to shape launch scopes and narratives. Create launch assets (pages, emails, announcements, demos, FAQs). Track and communicate the impact of launches, messaging changes, and enablement efforts.
- Sales & Customer Success enablement: Build and maintain sales collateral (pitch decks, one‑pagers, battlecards, case studies). Equip Sales and CS with clear product stories, objection handling, and competitive context. Support onboarding and lifecycle messaging.
- Customer & market insight: Run customer interviews and research to inform positioning and roadmap. Monitor competitors and market trends. Turn insights into actionable messaging and content.
- AI‑first ways of working: Use AI tools (e.g. ChatGPT, Claude, Gemini, etc.) to accelerate research, drafting, synthesis, and experimentation. Apply AI to analyse customer feedback, surface themes, and test messaging variants. Stay current on AI‑driven marketing workflows and bring practical ideas into the team.
- Cross‑functional collaboration: Work closely with Product Managers and Designers to influence roadmap framing. Partner with Marketing on campaigns and demand generation. Support founders on strategic narratives and investor/product storytelling.
What We’re Looking For: Proven experience as a Product Marketing Manager (or Senior PMM) in B2B SaaS. Strong track record of owning positioning, messaging, and launches. Excellent communicator in English, written and verbal. Experience working closely with Product and Engineering teams. Strong customer empathy and research skills. Familiarity with modern SaaS GTM processes (PLG, sales‑assisted, or hybrid). Comfortable working remotely and async - self‑directed with strong follow‑through.
Why You Might Love It Here: You’ll own product marketing end‑to‑end - real impact, real autonomy. You’ll help shape how thousands of teams understand and adopt Resource Guru. You’ll work closely with founders and a thoughtful, low‑ego team. Remote‑first, flexible working. Opportunity to grow with the company and influence strategy.
Our Hiring Process: Meet with Imogen (Talent/People Ops): 25‑30m video call. Meet with Percy (co‑founder): 45‑60m video call. Meet with Andrew (co‑founder): 45‑60m video call. Short take‑home task: 30‑45m. Reference checks. Offer!
What We’re Offering: A great salary, stock options, work from anywhere you like (within at least +/- 2 hours of UK time), 30 days paid holiday + Dec 24 – Jan 1 company holiday, birthday off + house move day off, flexible hours, annual training and conference allowance – £3,000, a home office equipment contribution upon joining (then every 3 years) – £1,000, budget to visit local or international colleagues, monthly health & wellbeing contribution – £100, pension contribution, international travel.
Senior Product Marketing Manager (£80-100K, Remote, Share Options) employer: Allianceled
Contact Detail:
Allianceled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (£80-100K, Remote, Share Options)
✨Tip Number 1
Get to know the company inside out! Research Resource Guru, understand their product, and be ready to discuss how your experience aligns with their mission. This shows genuine interest and helps you stand out.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or join relevant groups. A friendly chat can give you insider info and might even lead to a referral. We love seeing familiar faces!
✨Tip Number 3
Prepare for those interviews! Think about how you can demonstrate your skills in product marketing and your experience with AI tools. Have examples ready that showcase your strategic thinking and execution.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Resource Guru!
We think you need these skills to ace Senior Product Marketing Manager (£80-100K, Remote, Share Options)
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your passion for product marketing and how you can bring value to our team.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in B2B SaaS and product marketing. Use examples that demonstrate your skills in positioning, messaging, and launches, as these are key to what we’re looking for.
Show Your AI Savvy: Since we’re keen on using AI tools, mention any experience you have with them in your application. Share how you've integrated AI into your marketing workflows and how it has helped you achieve results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Allianceled
✨Know Your Product Inside Out
Before the interview, dive deep into Resource Guru's features and benefits. Understand how it stands out in the market and be ready to discuss how you would position it effectively. This will show your genuine interest and expertise in the product.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to demonstrate your problem-solving skills in real-world scenarios. Think of examples from your past experiences where you've successfully launched a product or crafted a compelling marketing message. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your AI Savvy
Since the role values AI-driven marketing, come prepared to discuss how you've used AI tools in your previous work. Share specific examples of how you've integrated these tools into your marketing strategies and the outcomes they produced. This will highlight your forward-thinking approach.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company's future plans, how they measure success in product marketing, or the team dynamics. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.