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- Tasks: Lead the charge in shaping our market presence and driving product launches.
- Company: Join a dynamic team at Shippeo, a leader in B2B SaaS solutions.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for growth.
- Why this job: Make a real impact by influencing product strategy and market success.
- Qualifications: 5+ years in B2B SaaS Product Marketing with strong communication skills.
- Other info: Work in a high-growth environment with international exposure.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Reporting to the Head of Product Marketing, you will be the strategic architect of Shippeo’s market presence. You will drive GTM strategy, own product launches and act as the voice of the market within the company. This is a high‑influence role sitting at the intersection of Product, Sales, and Marketing, owning how our products are understood, valued, packaged and sold.
Please note: While ideally based in London or Paris, we are open to considering applicants based further afield. As we operate internationally, we kindly request all candidates to submit their CV in English. Unfortunately, applications submitted in any other language will not be considered.
Contract Type: Full‑time
Function: Product Marketing Manager
Core competencies & technical skills
- Strategic GTM orchestration
- GTM strategy leadership: Mastery of the end‑to‑end GTM strategy, from defining target audiences, value propositions and packaging, to post‑launch commercial impact reporting.
- Operational integration: Ability to partner with RevOps to hard‑code GTM strategies into business systems and processes.
- Differentiated positioning: Ability to define a product’s unique "right to win" aligned to customer needs and competitive realities.
- Market intelligence & analysis
- Competitive intelligence: Expert‑level ability to conduct research and surface opportunities/threats across segments, verticals, and use cases.
- Customer insights: Skill in mapping complex buying journeys and distilling customer needs into actionable product roadmap inputs.
- Data‑driven decision making: Mastery of analyzing market trends, customer behavior, and product performance to iterate on strategy.
- Narrative design & storytelling
- Technical translation: Talent for turning complex, technical SaaS features into human‑centric language that resonates with different persona groups.
- Content architecture: Ability to build high‑impact enablement programmes and assets (pitch decks, battlecards, demos, and talk tracks) that ensure sales consistency and confidence.
- Marketing activation: Work with broader Marketing teams to build programmes that bring the product story to life in the market.
- Performance measurement: Ability to define, track, and report on KPIs that prove the commercial success of product marketing initiatives.
- Cross‑Functional Influence
- Stakeholder management: Ability to lead and unite Product, Sales, and Marketing teams around a shared vision and common goals.
- Strategic influence: Skill in influencing product, pricing and commercial decisions by presenting compelling market data and customer feedback leadership.
Success Indicators
- Conversion rates: You will measurably improve conversion rates through the funnel.
- Strategic clarity: You will become the "go‑to" expert for who Shippeo targets, how we show up and win in the market.
- Market insight: You deliver market insight that influences product, pricing and commercial decisions.
- Differentiated positioning: You establish clear, differentiated positioning that drives adoption and revenue impact.
- Consistent narrative: We show up externally with a confident, coherent narrative across all channels, from the website to sales motions.
Experience & Requirements
- Experience: 5+ years in B2B SaaS Product Marketing, with experience in driving GTM strategy and leading successful product launches.
- Communication & languages: Exceptional written and verbal skills in English; you are as comfortable writing a one‑pager as you are presenting to leadership. French or other European languages are a plus.
- Mindset: You are autonomous, proactive, and comfortable navigating the ambiguity of a high‑growth environment.
- Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
(Senior) Product Marketing Manager employer: Allianceled
Contact Detail:
Allianceled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land (Senior) Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. Show us you know what makes Shippeo tick and how you can contribute to our GTM strategy!
✨Tip Number 3
Practice your storytelling skills. Be ready to translate complex ideas into relatable narratives that resonate with different audiences. We love a good story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always looking for passionate candidates like you!
We think you need these skills to ace (Senior) Product Marketing Manager
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your experience in B2B SaaS Product Marketing and showcase your successes in driving GTM strategies and product launches. Remember, we want to see how you can bring value to our team!
Tailor Your Cover Letter: Don’t just send a generic cover letter. Tailor it to reflect your understanding of our market presence and how your skills align with the role. We love seeing candidates who can connect their experiences to what we do at StudySmarter!
Showcase Your Storytelling Skills: As a Product Marketing Manager, storytelling is key! Use your application to demonstrate how you can translate complex ideas into relatable narratives. This will show us that you can effectively communicate our product's value to different audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Allianceled
✨Master the GTM Strategy
Before your interview, dive deep into the company's go-to-market (GTM) strategies. Understand how they define target audiences and value propositions. Be ready to discuss your own experiences in orchestrating successful GTM strategies and how you can bring that expertise to the table.
✨Showcase Your Market Intelligence Skills
Prepare to demonstrate your ability to conduct competitive intelligence and customer insights analysis. Bring examples of how you've mapped buying journeys or identified market opportunities in previous roles. This will show that you can provide valuable insights that align with the company's goals.
✨Craft a Compelling Narrative
Think about how you can translate complex product features into relatable stories. Prepare a few examples of how you've created impactful content or enablement programmes in the past. This will highlight your storytelling skills and your ability to resonate with different audience personas.
✨Emphasise Cross-Functional Collaboration
Be ready to discuss your experience in leading cross-functional teams. Share specific instances where you've united Product, Sales, and Marketing around a common vision. This will illustrate your strategic influence and stakeholder management skills, which are crucial for this role.
