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For Companies At a Glance
- Tasks: Lead user research and develop marketing strategies for innovative AI-driven products.
- Company: Join Goodnotes, a visionary tech company transforming digital note-taking.
- Benefits: Flexible hours, health insurance, personal development budget, and sponsored office visits.
- Why this job: Be the strategist behind impactful marketing that empowers creativity and productivity.
- Qualifications: 3-6 years in marketing, experience with AI products, and strong research skills.
- Other info: Collaborative culture focused on learning, growth, and user obsession.
The predicted salary is between 36000 - 60000 £ per year.
At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.
Our Values:
- Dream big — Be visionary, strategic, and open to innovation
- Build great things — Work in service of our users, always improving and pushing higher
- Operate as an owner — Take responsibility with bold decision-making and bias for action
- Win like a sports team — Be trusting and collaborative while empowering others
- Learn and grow fast — Never stop learning and iterate fast
- Share our passion — Share ideas and practice enthusiasm and joy
- Be user obsessed — Empathetic, inquisitive, practical
About the Role
As a Product Marketing Manager, you will act as the "CEO" of a specific user segment. You will own the comprehensive understanding of this audience—uncovering their workflows, motivations, and pain points through rigorous research. You won’t just be a marketer; you will be a strategist and a system-builder. You will translate insights into "Source of Truth" personas, architect systematic Go-to-Market (GTM) plans for new features (including AI), and enable the entire company to build with your user in mind.
This is the role for you if you’re excited to work on:
- Unlocking Truths through Rigor: You don’t guess; you validate. You are excited to lead a systematic research agenda—conducting deep-dive interviews, running surveys, and analyzing behavioral data to build data-backed personas and knowledge bases that serve as the internal source of truth.
- Architecting the GTM "Machine": You are systematic and process-obsessed. You don’t just execute launches; you build the frameworks, trackers, and retro processes that allow us to launch features to different segments without friction. You bring order to chaos.
- Strategic Positioning & Narrative: You love the puzzle of differentiation. You can map the competitive landscape, identify our "wedge" in the market, and craft messaging that clearly articulates why Goodnotes is the superior choice for your specific audience.
- Hypothesis-Driven Marketing: You treat marketing as a science. You are eager to set up experiments, pilot new messaging, and use data to iterate on our strategy before scaling it to the wider market.
- Internal Enablement: You want to be the knowledge hub. You are excited to create the "Market Playbook"—the organized libraries of personas, competitor battle cards, and messaging guides—that empower our Product, Sales, and Exec teams to make smarter decisions.
The skills you will need to be successful:
- 3-6 years of marketing/product marketing experience, ideally in B2C (Consumer Apps), SaaS, or AI
- Experience marketing to multiple user segments: You understand how to craft positioning that resonates with both students and professionals, and can navigate the nuances of each audience's needs, pain points, and decision-making processes.
- Proven experience launching AI or ML-driven products: You understand the nuances of marketing AI (trust, privacy, iteration) and can navigate the rapid pace of this sector.
- Research & Insights Excellence: You have a strong track record of conducting user research, synthesizing competitive intelligence, and translating insights into compelling positioning and GTM strategies.
- Data Fluency: You are comfortable working with data to extract actionable insights, identify trends and patterns, and recommend strategic next steps based on your analysis.
The interview process:
- An introductory call with someone from our talent acquisition team.
- A role-specific call with someone from the product Marketing team to discuss your background and skillset for this role more in detail.
- A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. This call will also include a live assessment.
- A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes.
- AI Literacy Interview.
What’s in it for you:
- Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness.
- Sponsored visits to our Hong Kong or London office every 2 years.
- Company-wide annual offsite.
- Flexible working hours and location.
- Medical insurance for you and your dependents.
Product Marketing Manager - Insights employer: Allianceled
Contact Detail:
Allianceled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Insights
✨Tip Number 1
Get to know the company inside out! Research Goodnotes' products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Practice your storytelling skills. When you get the chance to chat with the team, share your experiences in a way that highlights your problem-solving abilities and how you've tackled challenges in previous roles.
✨Tip Number 3
Prepare insightful questions for your interviews. This not only shows your enthusiasm but also helps you gauge if Goodnotes is the right fit for you. Think about what you want to learn from them!
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email can go a long way in leaving a positive impression. Plus, it’s a great opportunity to reiterate your excitement about the role.
We think you need these skills to ace Product Marketing Manager - Insights
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for the role shine through in your application. We want to see that you’re genuinely excited about transforming digital note-taking and how your skills can contribute to our mission.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experiences that align with the job description. We love seeing how your background fits into our vision and values!
Be Data-Driven: Since this role is all about insights, don’t shy away from showcasing your experience with data. Share examples of how you've used research and analytics to drive marketing strategies in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Allianceled
✨Know Your Audience
Before the interview, dive deep into understanding Goodnotes' user segments. Familiarise yourself with their workflows, motivations, and pain points. This will not only help you answer questions more effectively but also demonstrate your commitment to being user-obsessed.
✨Showcase Your Research Skills
Prepare to discuss your experience in conducting user research and synthesising insights. Bring examples of how you've used data to inform marketing strategies or product launches. This aligns perfectly with the role's focus on rigorous research and data fluency.
✨Be Process-Obsessed
Highlight your ability to create systematic frameworks for Go-to-Market plans. Share specific instances where you've built processes that improved efficiency or reduced friction during launches. This will resonate well with their value of operating as an owner.
✨Craft a Compelling Narrative
Think about how you would position Goodnotes in the market. Prepare to discuss your approach to differentiation and messaging. Being able to articulate why Goodnotes is the superior choice for its audience will show that you can think strategically and creatively.