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- Tasks: Craft compelling narratives and drive product adoption in the crypto space.
- Company: Join Cryptio, a leader in financial integrity for the crypto economy.
- Benefits: Enjoy competitive salary, wellness programs, and a $200 home office budget.
- Why this job: Shape the future of digital assets and make a real impact.
- Qualifications: 2+ years in marketing; fintech experience is a plus.
- Other info: Work in an AI-first team with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We’re Cryptio. We build infrastructure to bring financial integrity to the crypto economy. Our enterprise-grade back-office and data platform power mission-critical accounting, reporting, and operational workflows for institutions, corporates, and crypto-native organisations. We’re trusted by leaders like Circle, Societe Generale, Uniswap, Gemini, and the Government of El Salvador. We’ve raised $26m from top investors including Point Nine, 1kx, Tim Draper, and Ledger Cathay.
The opportunity: We’re hiring a Product Marketing Manager; a strategic, hands-on marketer who can craft clear narratives, drive adoption, and partner closely with Product, Sales, and Growth. You’ll own positioning, messaging, and go-to-market strategy for our Loan Management and Tokenization Compliance products, playing a central role in how we scale and shape Cryptio’s presence in the market. Crypto experience is not required; curiosity and a desire to work in this space absolutely is!
What you’ll do:
- Develop sharp, differentiated product positioning and messaging for enterprise financial and fintech audiences
- Lead GTM planning and execution for launches and major product milestones
- Conduct market, customer, and competitive research to inform product and commercial strategy
- Build high-quality sales enablement materials (decks, one-pagers, battlecards, comparisons)
- Partner with Product and Sales on adoption, activation, and growth initiatives
- Define clear launch objectives, track performance, and run post-launch retros with a bias for continuous improvement
We’re looking for someone who:
- Has 2+ years in marketing or product marketing (product management background also welcome)
- Brings fintech or adjacent industry experience (B2B or B2C); B2C PMM is a strong plus
- Communicates with exceptional clarity, both written and verbal
- Shows structured thinking, high aptitude, and a strong bias to action
- Thrives in project ownership and cross-functional execution
- Uses AI tools to accelerate research, content creation, and workflows
- Shows genuine interest in crypto and the future we’re building at Cryptio
- Brings signs of creativity; brand instincts, PLG thinking, or novel campaign ideas
Why you’ll love this role:
- Shape narratives and launches that influence how institutions adopt digital assets
- Take end-to-end ownership in a high-leverage, AI-first team
- Work closely with Product, Sales, and Growth to shape roadmap and GTM strategy
- Join a team that values clarity, autonomy, and practical execution
- See your work directly reflected in adoption, revenue, and market presence
Talent Screen - 30 min
1st Interview - 45 min with CPO
2nd Interview - 30 min with PMM
Case presentation - 1 hour
One additional day of annual leave each year, up to 30 total days
Your birth off
Mental health resources, wellbeing programs, and professional coaching
Family-friendly policies
Fitness and wellness budget
$200 home office setup budget
Training and development budget
If this sounds like you, we would love to hear from you!
Product Marketing Manager - Crypto employer: Allianceled
Contact Detail:
Allianceled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Crypto
✨Tip Number 1
Network like a pro! Reach out to people in the crypto space on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for crypto! Whether it's through personal projects, blogs, or social media, let your enthusiasm shine. It’s all about making a memorable impression!
✨Tip Number 3
Prepare for interviews by understanding Cryptio's products inside and out. Be ready to discuss how you can contribute to their mission and bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Product Marketing Manager - Crypto
Some tips for your application 🫡
Craft Your Narrative: When applying, think about how your experiences align with the role. We want to see your unique story and how it connects to product marketing in the crypto space. Make sure to highlight any relevant projects or achievements that showcase your skills!
Be Clear and Concise: We love clarity! Use straightforward language and avoid jargon where possible. Your application should be easy to read and understand, so keep it structured and to the point. Remember, we’re looking for exceptional communication skills!
Show Your Curiosity: Even if you don’t have direct crypto experience, let your curiosity shine through! Share what excites you about the crypto economy and how you’ve engaged with it. We appreciate a genuine interest in the space and a willingness to learn.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Cryptio!
How to prepare for a job interview at Allianceled
✨Know Your Product Inside Out
Before the interview, dive deep into Cryptio's products, especially the Loan Management and Tokenization Compliance offerings. Understand their features, benefits, and how they stand out in the market. This will help you articulate clear narratives and demonstrate your strategic thinking.
✨Showcase Your Curiosity
Even if you don't have direct crypto experience, express your genuine interest in the space. Share any research or insights you've gathered about the crypto economy and how it relates to financial integrity. This will show that you're proactive and eager to learn.
✨Prepare for Cross-Functional Collaboration
Since the role involves partnering with Product, Sales, and Growth teams, think of examples from your past experiences where you've successfully collaborated across departments. Be ready to discuss how you can bring structured thinking and a bias for action to these partnerships.
✨Craft Your Own Go-To-Market Strategy
As part of your preparation, create a mock go-to-market strategy for a hypothetical product launch. Outline your positioning, messaging, and sales enablement materials. This exercise will not only sharpen your skills but also provide a concrete example to discuss during the interview.
