Product Marketing Manager

Location: Fully Remote, UK

Contract Type: Full-time, permanent, 40 hour per week Mon-Fri

Salary: £50,000 - £55,000

Reports to: Lead Marketing Manager

About Vable

Vable helps international law firms, consultancies, and government departments turn information overload into competitive advantage. Our platform aggregates content from thousands of sources and makes it simple to curate, personalise, and share what matters. Lawyers and business leaders get the intelligence they need - custom briefings, sector updates, thought leadership - without manually trawling through hundreds of sources daily.

We’re entering an exciting growth phase at Vable. AI is transforming what’s possible in content intelligence - reducing complexity, accelerating setup, and making sophisticated capabilities accessible to more organisations. This shift is opening new markets and redefining what clients expect from their content intelligence partner.

The Opportunity

We’re looking for someone who can make an immediate impact - someone who’s comfortable working independently and thrives on owning product marketing execution from strategy through to delivery. This isn’t a junior role. We need a product marketing leader who has repeatedly launched complex SaaS platforms, who actively studies competitors and market dynamics, who can translate real user experience into winning sales narratives, and who takes full ownership of positioning Vable’s products to win in the market while equipping product, marketing and sales with customer insight, commercial proof and competitive intelligence that directly improves deal outcomes.

You’ll report to the Lead Marketing Manager, working closely with product and sales to shape positioning, launches, and market strategy. You’ll have a strong influence on direction and full ownership of execution - both strategic thinking and hands-on delivery. With a growing product roadmap and upcoming developments aimed at new audiences, you’ll play a pivotal part in bringing products to market with sharp positioning, compelling messaging, and maximum impact.

This Role is For You If You Thrive On:

• Autonomy and ownership - You identify what needs doing and make it happen
• Connecting the dots - You’re the bridge between product, sales, and marketing
• Strategy meets execution - You craft positioning frameworks and write the sales deck
• Product obsession - You become obsessive about understanding every detail
• Enabling others - Your messaging helps sales win and product teams understand the market

What You’ll Be Doing (Day to Day)

• Product & Market Insight
  • Independently track and analyse the competitive landscape, including messaging, positioning, and product differentiation
  • Build and maintain comprehensive customer personas and audience insights that inform strategy across teams
  • Proactively support product teams with market and customer intelligence to influence development and prioritisation decisions
  • Translate complex product features into customer-focused value propositions that resonate with technical and executive buyers
• Positioning & Messaging
  • Develop and own product positioning, messaging frameworks, and value propositions
  • Ensure messaging consistency across marketing, sales, and customer-facing teams
  • Create and maintain core assets (positioning docs, messaging guides, pitch materials) as the single source of truth
  • Continuously improve messaging based on performance data and market feedback
• Go-to-Market & Launches
  • Lead product launch planning and execution, coordinating cross-functionally to ensure successful delivery
  • Partner strategically with sales to ensure teams have the right messaging, context, and materials to win deals
  • Drive enablement through sales decks, competitive battlecards, FAQs, objection handling, and internal communications
  • Gather post-launch feedback systematically and use it to inform future improvements and product direction
• Cross-Functional Collaboration
  • Act as the connective tissue between marketing, product, and sales
  • Proactively share insights, competitive intelligence, and customer feedback to keep teams aligned
  • Contribute to brainstorming and planning discussions to help the wider team stay dynamic and forward-looking

What You’ll Bring

Essential

• 3-5+ years in product marketing within B2B SaaS, with proven success launching complex products and executing GTM strategies
• Bachelor’s degree or equivalent in Marketing or related field, or higher qualification
• Deep understanding of positioning products with multiple stakeholders in the buying journey
• Strong market research, competitive analysis, and customer insight capabilities with a data-informed approach to decisions
• Proven ability to work autonomously - you identify priorities, create plans, and execute with minimal oversight
• Exceptional written communication skills and ability to translate technical features into compelling, benefit-driven messaging
• Experience working cross-functionally with product and sales teams
• Genuinely curious and techy - energised by understanding complex products
• Comfortable working remotely in a distributed team environment
• The right to live and work in the UK, without sponsorship

Desirable

• Experience working in a fully remote or distributed team environment
• Familiarity with products aimed at professional services, legal, or information management sectors
• Experience working with products serving different or evolving audiences (e.g., launching to new market segments)
• Proven experience with sales enablement materials and GTM planning in growth-stage SaaS companies
• A proactive mindset with a track record of improving how teams work together
• Experience mentoring or coaching others in product marketing best practices

Not Right for You If...

• You need close direction and frequent check-ins
• You prefer large corporate environments with established hierarchies and processes
• You prefer working on single campaigns rather than the full product marketing remit
• You’re more comfortable with brand marketing or demand gen than product marketing
• You work best with established playbooks rather than creating your own
• You’re early in your product marketing career and need significant mentorship

What Success Looks Like

• First 90 Days: Deep product knowledge, strong relationships across teams, first launch delivered with new positioning and collateral
• First 6 Months: Transformed product messaging, sales enabled with collateral that wins deals, improved key metrics (win rates, sales cycle, or product adoption)
• First Year: Repeatable launch processes established, strong influence on product roadmap, you’re the recognised product marketing expert teams turn to proactively

Why This Role Matters

Vable's entering a pivotal year with a product roadmap that unlocks new audiences and meaningfully elevates customer experience. This only works if positioning is sharp, messaging is compelling, and teams are enabled to execute with confidence. You’ll drive how our products are understood and purchased, helping shape strategy with the Lead Marketing Manager while owning execution. Your work will directly impact win rates, product decisions, and how confidently we talk about what we build. With significant autonomy, you’ll shape how product marketing works at Vable.

What We Offer

• Work from home budget and learning budget
• Private health care following successful probation
• Opportunity to own product marketing execution and strongly influence strategy
• Significant autonomy in your day-to-day work
• Remote-first culture with genuine flexibility
• Clear path to grow the role based on your strengths and the company's evolution
• Collaborative, values-driven team culture

Ready to Apply?

Submit your CV with a short cover note and respond to some questions. Our selection process is thorough but efficient, giving you the opportunity to demonstrate your skills. The exact format may vary, but typically includes:

• Initial conversation with our People team - a time to learn about your background, motivation, and fit for the role.
• Technical and practical interview - this stage will be with our Lead Marketing Manager and another applicable member of Vable.
• Take-home, timed exercise
• Final interview - this is with senior members of the team to discuss collaboration style, ownership, and growth potential.

Total process: 2-3 weeks and around 5 hours

We’re excited to meet the next Vabler who will bring this role to life. If you’ve read this and can see yourself in it, we’d love to hear from you.

With your permission, we record recruitment calls to ensure fairness, accuracy and collaboration across our fully remote team. At Vable, we value diversity and inclusion. We welcome applications from all backgrounds and experiences, and hire based on skills, potential, and passion for the role.