At a Glance
- Tasks: Craft compelling narratives and drive product adoption in the crypto space.
- Company: Join Cryptio, a leader in financial integrity for the crypto economy.
- Benefits: Enjoy flexible work, wellness programs, and a budget for your home office setup.
- Other info: Be part of an AI-first team that values creativity and autonomy.
- Why this job: Shape the future of digital assets and make a real impact in a growing industry.
- Qualifications: 2+ years in marketing or product marketing; fintech experience is a plus.
The predicted salary is between 36000 - 60000 £ per year.
We're Cryptio. We build infrastructure to bring financial integrity to the crypto economy. Our enterprise-grade back-office and data platform power mission-critical accounting, reporting, and operational workflows for institutions, corporates, and crypto-native organisations. We're trusted by leaders like Circle, Societe Generale, Uniswap, Gemini, and the Government of El Salvador. We've raised $26m from top investors including Point Nine, 1kx, Tim Draper, and Ledger Cathay.
The opportunity: We're hiring a Product Marketing Manager; a strategic, hands-on marketer who can craft clear narratives, drive adoption, and partner closely with Product, Sales, and Growth. You'll own positioning, messaging, and go-to-market strategy for our Loan Management and Tokenization Compliance products, playing a central role in how we scale and shape Cryptio's presence in the market. Crypto experience is not required; curiosity and a desire to work in this space absolutely is!
What you'll do:
- Develop sharp, differentiated product positioning and messaging for enterprise financial and fintech audiences
- Lead GTM planning and execution for launches and major product milestones
- Conduct market, customer, and competitive research to inform product and commercial strategy
- Build high-quality sales enablement materials (decks, one-pagers, battlecards, comparisons)
- Partner with Product and Sales on adoption, activation, and growth initiatives
- Define clear launch objectives, track performance, and run post-launch retros with a bias for continuous improvement
We're looking for someone who:
- Has 2+ years in marketing or product marketing (product management background also welcome)
- Brings fintech or adjacent industry experience (B2B or B2C); B2C PMM is a strong plus
- Communicates with exceptional clarity, both written and verbal
- Shows structured thinking, high aptitude, and a strong bias to action
- Thrives in project ownership and cross-functional execution
- Uses AI tools to accelerate research, content creation, and workflows
- Shows genuine interest in crypto and the future we're building at Cryptio
- Brings signs of creativity; brand instincts, PLG thinking, or novel campaign ideas
Why you'll love this role:
- Shape narratives and launches that influence how institutions adopt digital assets
- Take end-to-end ownership in a high-leverage, AI-first team
- Work closely with Product, Sales, and Growth to shape roadmap and GTM strategy
- Join a team that values clarity, autonomy, and practical execution
- See your work directly reflected in adoption, revenue, and market presence
Talent Screen - 30 min
1st Interview - 45 min with CPO
2nd Interview - 30 min with PMM
Case presentation - 1 hour
One additional day of annual leave each year, up to 30 total days
Your birth off
Mental health resources, wellbeing programs, and professional coaching
Family-friendly policies
Fitness and wellness budget
️ $200 home office setup budget
Training and development budget
*** we have additional benefits depending on location
If this sounds like you, we would love to hear from you.
Product Marketing Manager - Crypto in London employer: Allianceled
At Cryptio, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As a Product Marketing Manager, you'll have the opportunity to shape narratives in the rapidly evolving crypto space while enjoying a supportive work environment that prioritises employee wellbeing, professional growth, and autonomy. With unique benefits like a fitness budget, mental health resources, and a commitment to continuous improvement, Cryptio is dedicated to empowering its team members to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Crypto in London
✨Tip Number 1
Network like a pro! Reach out to folks in the crypto and fintech space on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for crypto! When you get the chance to chat with potential employers, share your thoughts on the industry and what excites you about it. This will help you stand out as someone genuinely interested in the field.
✨Tip Number 3
Prepare for interviews by researching Cryptio’s products and competitors. Be ready to discuss how you can contribute to their go-to-market strategy. Tailor your examples to show how your skills align with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Product Marketing Manager - Crypto in London
Some tips for your application 🫡
Craft Your Narrative:When applying, think about how your experiences align with our mission at Cryptio. We want to see your unique story and how you can contribute to shaping narratives in the crypto space.
Showcase Your Skills:Highlight your marketing or product marketing experience clearly. We’re looking for structured thinking and creativity, so don’t hold back on sharing examples of your past work that demonstrate these skills.
Be Curious About Crypto:Even if you don’t have direct crypto experience, show us your curiosity! Mention any research or projects you've done related to crypto, as we value a genuine interest in the future of this industry.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Allianceled
✨Know Your Product Inside Out
Before the interview, dive deep into Cryptio's Loan Management and Tokenization Compliance products. Understand their features, benefits, and how they stand out in the market. This will help you articulate clear narratives and demonstrate your strategic thinking during discussions.
✨Showcase Your Curiosity
While crypto experience isn't required, showing genuine curiosity about the space is crucial. Prepare some insightful questions about the industry trends or Cryptio's future plans. This will not only reflect your interest but also your proactive approach to learning.
✨Prepare for Cross-Functional Collaboration
Since the role involves partnering with Product, Sales, and Growth teams, think of examples from your past experiences where you've successfully collaborated across departments. Be ready to discuss how you can leverage these skills to drive adoption and growth at Cryptio.
✨Bring Your Creative Ideas
Cryptio values creativity and novel campaign ideas. Think of a few innovative marketing strategies or campaigns that could work for their products. Presenting these during your interview will show your initiative and ability to think outside the box.
