At a Glance
- Tasks: Lead market positioning and create impactful sales tools for a global tech company.
- Company: Join LiveU, a dynamic leader in broadcast and media technology.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and customer engagement.
- Why this job: Shape compelling narratives and influence strategy in a hands-on role.
- Qualifications: 3-5 years in Product Marketing or Sales Enablement with strong storytelling skills.
The predicted salary is between 36000 - 60000 £ per year.
LiveU is seeking a Product Marketing Manager (PMM) with 3–5 years of experience to join our global team. This role is ideal for a storyteller and strategist to lead LiveU's positioning in the market and equip our sales teams and partners with the tools they need to win.
As a Product Marketing Manager, you will play a significant role within the wider Product team, working across Product, Sales, and Marketing to balance hands‐on enablement execution with opportunities to influence strategic positioning and go‐to‐market planning.
Location: London, UK
Why You'll Love This Role
- You’ll be both hands‐on and strategic — shaping LiveU's market story while building the sales tools that directly drive impact.
- You’ll have the opportunity to influence positioning and GTM strategy, working closely with Product, Marketing, and Sales leadership.
- You’ll be the storyteller who translates technical capabilities — across SaaS, hardware, and services — into narratives that resonate with broadcasters, sports leagues, government agencies, and digital‐first media.
- You’ll see your work in action — from high‐visibility launches to critical sales cycles — with a direct line of sight to revenue impact.
What You'll Do
- Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas.
- Translate technical product features into compelling, customer‐centric narratives.
- Create competitive insights and battlecards to differentiate LiveU in the market.
- Develop enablement tools, such as demo platforms and stories to illustrate product value, discovery questions and objection‐handling guides to support sales teams.
- Build and maintain playbooks, decks, one‐pagers, FAQs, and ROI calculators.
- Deliver enablement training for sales and partners, ensuring readiness. Track adoption and effectiveness of enablement content.
Go-to-Market (GTM) & Launches
- Partner with Product Management and other stakeholders on product and feature launches.
- Prepare GTM assets, including launch decks, messaging briefs, and customer‐facing materials.
- Act as an internal and external evangelist, representing LiveU in webinars, tradeshows and events, and partner sessions.
Customer Stories & Insights
- Collaborate with Sales and Marketing to create case studies, testimonials, and solution briefs.
- Gather market and customer insights to refine positioning and GTM approaches.
- You will engage with customers directly, discuss our solutions and demonstrate them in customer meetings and tradeshows.
- Use AI‐powered research tools to accelerate insights and competitive intelligence.
- Measure the impact of enablement programs and share insights with Sales leadership.
- Optimize content and training based on usage data and field feedback.
- Leverage AI‐driven analytics to improve enablement programs and scale impact.
Requirements
- 3–5 years of experience in Product Marketing, Sales Enablement, or related roles in B2B SaaS or broadcast/media‐tech.
- A strategic storyteller with strong communication skills and the ability to simplify complexity.
- Proven experience creating sales collateral, enablement programs, and GTM content.
- Cross‐functional collaborator who thrives working with Sales, Product, and Marketing teams.
- Deep customer empathy, with the ability to understand buyer challenges and craft narratives that connect technology to business outcomes.
- Strong ability to translate technical solutions into business value for both technical and non‐technical audiences.
- Comfortable leveraging AI tools to support market research, content creation, competitive analysis, and sales enablement.
Product Marketing Manager in London employer: Allianceled
At LiveU, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. As a Product Marketing Manager, you will not only have the chance to shape our market narrative but also enjoy ample opportunities for professional growth and development, all while working alongside passionate teams dedicated to innovation in the broadcast and media technology space. With a focus on hands-on execution and strategic influence, you'll see the direct impact of your contributions on our success, making this role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers or during interviews, make sure to share compelling stories about your past experiences. This will help them see how you can bring value to their team.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for Product Marketing Managers and practice your responses. Tailor your answers to highlight your experience in creating sales collateral and enablement programs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the StudySmarter family.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft Your Story:As a Product Marketing Manager, storytelling is key! Make sure your application reflects your ability to translate complex ideas into engaging narratives. Share examples of how you've done this in previous roles.
Showcase Your Strategy Skills:We want to see your strategic side! Highlight any experience you have with go-to-market strategies or product launches. Use specific examples to demonstrate how your contributions made an impact.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the requirements in the job description. Mention your experience in B2B SaaS or media-tech and how it aligns with our needs.
Apply Through Our Website:We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Allianceled
✨Know Your Product Inside Out
Before the interview, dive deep into LiveU's products and services. Understand their features, benefits, and how they stand out in the market. This will help you articulate compelling narratives during the interview and show that you're genuinely interested in the role.
✨Craft Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare examples of how you've successfully translated technical features into customer-centric narratives in your previous roles. Practise these stories so you can deliver them confidently and clearly during the interview.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Sales, Product, and Marketing teams, think of examples where you've collaborated across departments. Be ready to discuss how you’ve navigated challenges and contributed to successful projects, showcasing your teamwork skills.
✨Leverage Data and Insights
Familiarise yourself with AI tools and analytics that can enhance product marketing strategies. Be prepared to discuss how you've used data to inform your decisions or improve enablement programs in the past. This will demonstrate your analytical mindset and ability to drive impact.
