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- Tasks: Lead product marketing efforts and enhance user engagement for PDF Expert.
- Company: Join Readdle, a pioneer in personal productivity on Apple devices since 2007.
- Benefits: Customer-centric culture, professional growth, and a supportive team environment.
- Why this job: Make a real impact by connecting innovative products with customer needs.
- Qualifications: 8+ years in B2C marketing, especially with mobile apps; strong storytelling skills.
- Other info: Work in a dynamic, innovative culture that values new ideas and collaboration.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.
As a Head of Product Marketing, you will take ownership of leading our growth, adoption, and engagement efforts; and help connect our products with the productivity challenges that our customers face.
What will you do in this role:
- Refine PDF Expert’s value proposition and positioning.
- Contribute to the development of the value proposition, positioning, and messaging informed by user research, market insights, and business model. This should include recommendations for product enhancements, optimization, and the product pricing strategy.
- Own the conversion and activation journeys for all user segments, platforms, and regions.
- Work closely with the Lifecycle, Customer Support, Customer Insights, and Product teams to define user segments and journeys.
- Use best practices to create an optimization roadmap across all touchpoints and own the conversion KPIs.
- Run pricing and paywall tests.
- Create a roadmap of tests for improving the performance of both pricing and paywalls in all segments, platforms, and regions.
- Work closely with the Product, Lifecycle, and Customer Insights team to use best practice techniques to ensure we convert, activate, retain, and reactivate users at the key moment of purchase to grow user lifetimes and lifetime values.
- Be a subject matter expert. Identify user needs by deeply understanding our target customers and how our product delivers customer value.
- Be an expert in our competitive and market landscape, and ensure that our product and marketing evolve to harness new opportunities.
- Support new product launches. Work closely with a range of cross‑functional teams to manage onboarding and conversion for all new product launch projects.
- Drive growth. Own the onboarding, optimization, and conversion roadmap.
- Develop a clear understanding of the value exchange dynamics of the product.
- Work with a cross‑functional team in the identification and subsequent unlocking of growth levers through the process of rapid data‑driven experimentation.
About you:
- Experience marketing B2C products for at least 8+ years.
- You have extensive experience working with mobile apps, which is an absolute must‑have for this role.
- Experience launching new and innovative digital products, features, & services.
- Storytelling. We are looking for someone who can craft everything from messaging pillars to a press release, weaving together key elements for a powerful narrative that distinguishes PDF Expert from the rest.
- The desire for quality is built‑in. You can distinguish between great, good, and mediocre design. You will set up and maintain a quality bar for everything we produce.
- Results‑oriented. You should be driven and capable of digging into our numbers, and recommending or executing the necessary actions to push forward the business regardless of obstacles.
- Marketing Expertise. You should have deep knowledge of revenue levers and optimization techniques, and have a track record of success in digitally product‑led organizations.
- Insights‑informed and data‑driven approach. You get hands‑on with data and insights and pair that with your passion for outcomes to generate balanced and thoughtful hypotheses for Customer‑focused mindset.
- You have a deep empathy for users and are driven to make an impact in their lives.
- Values‑based leadership. Our teams span the globe and, in recent years, have had to deal with everything from a pandemic to war. You are comfortable working within and leading virtual teams of colleagues around the world to serve a global audience.
Nice‑to‑haves:
- Subscription revenue model expertise
- MBA from a top tier university
What you will get at Readdle:
- Customer‑centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
- Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
- A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
- Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
- Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.
Head of Product Marketing (PDF Expert) in London employer: Allianceled
Contact Detail:
Allianceled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing (PDF Expert) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Readdle. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your expertise! Prepare a mini-presentation or case study on how you would tackle the challenges mentioned in the job description. This will demonstrate your proactive approach and understanding of the role.
✨Tip Number 3
Be ready for interviews! Research common questions for product marketing roles and practice your answers. Tailor your responses to highlight your experience with mobile apps and B2C products.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Readdle team.
We think you need these skills to ace Head of Product Marketing (PDF Expert) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Product Marketing role. Highlight your experience with B2C products and mobile apps, as well as any relevant achievements that align with our mission at Readdle.
Showcase Your Storytelling Skills: We love a good story! Use your application to demonstrate how you can craft compelling narratives. Whether it’s through your previous work or a personal project, show us how you can weave together messaging that resonates with users.
Be Data-Driven: Since we value insights-informed approaches, include examples of how you've used data to drive marketing decisions in the past. This could be anything from conversion rates to user engagement metrics—show us your results!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Allianceled
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of PDF Expert and its unique value proposition. Familiarise yourself with its features, user feedback, and how it stands out in the market. This will help you articulate your vision for its growth and positioning.
✨Showcase Your Storytelling Skills
Prepare to demonstrate your ability to craft compelling narratives. Think about how you would communicate PDF Expert's benefits to different user segments. Bring examples of past messaging pillars or press releases you've created that effectively conveyed a product's value.
✨Be Data-Driven
Since this role requires a strong focus on metrics, come prepared with examples of how you've used data to drive marketing decisions. Discuss specific KPIs you've worked with and how you optimised conversion rates or user engagement based on insights.
✨Emphasise Collaboration
Highlight your experience working with cross-functional teams. Be ready to discuss how you've collaborated with product, customer support, and insights teams in the past to enhance user journeys and drive growth. This shows you're a team player who values diverse perspectives.