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- Tasks: Lead product marketing efforts and enhance user engagement for PDF Expert.
- Company: Join Readdle, a pioneer in personal productivity on Apple devices since 2007.
- Benefits: Customer-centric culture, professional growth, and a supportive team environment.
- Other info: Work in a dynamic, innovative culture that values creativity and new ideas.
- Why this job: Make a real impact by connecting innovative products with customer needs.
- Qualifications: 8+ years in B2C marketing, especially with mobile apps; strong storytelling skills.
The predicted salary is between 43200 - 72000 £ per year.
Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.
As a Head of Product Marketing, you will take ownership of leading our growth, adoption, and engagement efforts; and help connect our products with the productivity challenges that our customers face.
What will you do in this role:
- Refine PDF Expert’s value proposition and positioning.
- Contribute to the development of the value proposition, positioning, and messaging informed by user research, market insights, and business model.
- Own the conversion and activation journeys for all user segments, platforms, and regions.
- Work closely with the Lifecycle, Customer Support, Customer Insights, and Product teams to define user segments and journeys.
- Create an optimization roadmap across all touchpoints and own the conversion KPIs.
- Run pricing and paywall tests.
- Create a roadmap of tests for improving the performance of both pricing and paywalls in all segments, platforms, and regions.
- Work closely with the Product, Lifecycle, and Customer Insights team to ensure we convert, activate, retain, and reactivate users at the key moment of purchase.
- Identify user needs by deeply understanding our target customers and how our product delivers customer value.
- Support new product launches.
- Drive growth through onboarding, optimization, and conversion roadmap.
About you:
- Experience marketing B2C products for at least 8+ years.
- Extensive experience working with mobile apps.
- Experience launching new and innovative digital products, features, & services.
- Strong storytelling skills.
- Results-oriented with a data-driven approach.
- Deep knowledge of revenue levers and optimization techniques.
- Customer-focused mindset with empathy for users.
- Values-based leadership.
Nice-to-haves:
- Subscription revenue model expertise.
- MBA from a top tier university.
What you will get at Readdle:
- Customer-centric culture.
- Professional growth.
- A team of amazing people.
- Impact on our products.
- Innovative culture.
Head of Product Marketing (PDF Expert) employer: Allianceled
Contact Detail:
Allianceled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing (PDF Expert)
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Readdle. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your expertise! Prepare a mini-presentation or case study on how you would tackle the challenges mentioned in the job description. This will demonstrate your proactive approach and understanding of the role.
✨Tip Number 3
Be ready for interviews! Brush up on your storytelling skills and think about how you can weave your experiences into compelling narratives that align with Readdle's mission and values.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Head of Product Marketing (PDF Expert)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Product Marketing role. Highlight your experience with B2C products and mobile apps, as well as any relevant achievements that align with our mission at Readdle.
Showcase Your Storytelling Skills: We love a good story! When you write your application, weave in examples of how you've crafted compelling narratives in your previous roles. This will demonstrate your ability to connect with our customers and differentiate PDF Expert.
Be Data-Driven: Since we value insights-informed approaches, include specific metrics or results from your past marketing campaigns. Show us how you've used data to drive decisions and improve user engagement—this is key for the role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Readdle.
How to prepare for a job interview at Allianceled
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of PDF Expert and its unique value proposition. Familiarise yourself with its features, user feedback, and how it stands out in the market. This will help you articulate your vision for its growth and positioning.
✨Showcase Your Storytelling Skills
Prepare to discuss how you would craft compelling narratives around PDF Expert. Think about messaging pillars and how to communicate the product's benefits effectively. Bring examples of past marketing campaigns where your storytelling made a significant impact.
✨Demonstrate Data-Driven Decision Making
Be ready to share specific examples of how you've used data to inform marketing strategies in previous roles. Discuss your experience with conversion KPIs and optimisation techniques, and how you’ve successfully driven growth through data insights.
✨Emphasise Your Customer-Centric Approach
Highlight your empathy for users and how it has shaped your marketing strategies. Prepare to discuss how you would identify user needs and enhance their experience with PDF Expert. Show that you understand the importance of a customer-first mindset in driving product success.