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For Companies At a Glance
- Tasks: Coordinate product launches and create compelling messaging for HomeLINK products.
- Company: Aico, a values-driven organisation transforming home interactions.
- Benefits: Competitive salary, company benefits, and opportunities for professional growth.
- Other info: Gain hands-on experience in product marketing within a supportive environment.
- Why this job: Join a new team and influence how innovative smart home products reach the market.
- Qualifications: Recent graduate or early-career professional with a passion for technology and marketing.
The predicted salary is between 30000 - 35000 £ per year.
About Us
At Aico, we are transforming the way people interact with their homes. Our mission is to create safer, healthier, and more sustainable homes by connecting devices, data, and people. We are a values-driven organisation, committed to delivering measurable social and environmental impact for communities across the UK.
The Role
The Associate Product Marketing Manager will coordinate how we launch and communicate HomeLINK products to customers, partners, and the wider market. You will keep track of what is launching, when, ensure messaging is clear and compelling, and support the teams who bring products to life, from sales enablement to campaign execution. This is a hands-on, execution-focused role within our Market & Product Insight function, working closely with product, marketing, sales, and customer success teams.
This is a new role within a new team. You will have significant influence over working practices, launch processes, and documentation standards. But you won’t be doing this alone – you will have the backing of an established marketing team with design support, content resources, and experienced colleagues. This combination of autonomy and support is rare at Associate level. If you are early in your career with a strong interest in technology and smart homes, and you are curious about how products get to market, this role will give you that foundation.
Key Responsibilities
- Launch Coordination & Sequencing: Maintain the product marketing roadmap, tracking upcoming launches, updates, features, insights, and success stories. Plan and sequence launches to avoid saturation and ensure appropriate spacing. Build realistic timelines and feed launch plans into events, campaigns, and partner activities.
- Messaging & Content Support: Develop messaging frameworks – core narratives, key messages, and positioning for the marketing team to execute. Plan build-up activity: teasers, partnerships, social content, and PR angles beyond simple announcements. Create sales enablement materials: pitch decks, one-pager, FAQs, and competitive positioning. Contribute to SME pieces and provide technical accuracy checks for marketing content.
- Product Expertise & Internal Support: Develop deep HomeLINK expertise to support marketing, sales, customer success, and leadership, working alongside specialists in TEC, decarbonisation, and disrepair use cases. Support thematic campaigns with product context, data points, and customer stories. Brief designers, copywriters, and agencies on product details and attend product reviews to stay current.
What You’ll Bring
- Recent graduate or early-career professional (0-2 years) with a background in marketing, business, communications, or STEM.
- Strong interest in technology and smart homes, genuine curiosity about how IoT and data are transforming how we live.
- Excellent written communication skills and ability to explain complex topics simply.
- Strong organisational skills – you can track multiple moving parts and manage timelines effectively.
- Comfort with ambiguity and a collaborative, proactive approach.
Desirable
- Internship or placement in product marketing, product management, or technical marketing.
- Knowledge of social housing, IoT, PropTech, or connected home technology.
- Experience creating presentations, sales materials, or product documentation.
What You’ll Learn
- How to translate technical features into customer benefits and commercial value.
- How to plan and execute product launches end-to-end.
- How to develop positioning and messaging that differentiates products.
- How to create sales enablement materials that help sales influence decisions.
- How to work cross-functionally and use market intelligence to inform decisions.
Salary & Benefits
£30,000 - £35,000 depending on experience, plus company benefits.
How to Apply
Send your CV and a short cover note (300-500 words) explaining:
- Why you are interested in product marketing specifically.
- What you understand about the difference between this role and traditional marketing.
- An example of coordinating multiple moving parts or explaining something complex to different audiences.
We are looking for thoughtfulness and self-awareness, not perfect experience. We are hiring for potential and learning agility, not a specific background.
Associate Product Marketing Manager in Bristol employer: Allianceled
Contact Detail:
Allianceled Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Product Marketing Manager in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching Aico and their HomeLINK products. Understand their mission and values, and think about how your skills align with their goals. We want to see your passion for technology and smart homes shine through!
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re interested in product marketing and how you can contribute to the team. We love candidates who can clearly articulate their thoughts and show genuine enthusiasm for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for fresh talent who can bring new ideas to the table, so make sure you stand out!
We think you need these skills to ace Associate Product Marketing Manager in Bristol
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you write your cover note, make sure to express why product marketing excites you. We want to see your enthusiasm for the role and how it aligns with our mission at Aico. Be genuine and let your personality shine through!
Differentiate Yourself: In your application, clearly explain how this role differs from traditional marketing. We’re looking for candidates who understand the nuances of product marketing, so don’t hold back on showcasing your insights and knowledge!
Tell a Compelling Story: Use your cover note to share an example of when you coordinated multiple moving parts or simplified a complex topic for different audiences. We love a good story, and it’ll help us see your skills in action!
Keep It Clear and Concise: Remember, clarity is key! Make sure your CV and cover note are well-structured and easy to read. We appreciate straightforward communication, so keep it professional yet approachable. And don’t forget to apply through our website!
How to prepare for a job interview at Allianceled
✨Know Your Product Inside Out
Before the interview, dive deep into Aico's HomeLINK products. Understand their features, benefits, and how they fit into the smart home landscape. This knowledge will help you articulate your passion for technology and demonstrate your ability to communicate complex topics simply.
✨Showcase Your Organisational Skills
Prepare examples that highlight your organisational skills, especially in managing multiple projects or timelines. Think of a time when you coordinated various elements to achieve a goal. This will resonate well with the role's focus on launch coordination and sequencing.
✨Craft Compelling Messaging
Practice developing clear and compelling messaging frameworks. You might be asked how you would position a product or create sales enablement materials. Show your creativity and ability to simplify complex information into engaging narratives.
✨Embrace Collaboration
Aico values teamwork, so be ready to discuss your collaborative experiences. Share instances where you worked with different teams or stakeholders to achieve a common goal. Highlight your proactive approach and comfort with ambiguity, as these traits are essential for success in this role.