At a Glance
- Tasks: Manage and grow sales in the Independent Off Trade Channel across South East and London.
- Company: Join Alliance Wine, a leading wine importer with an award-winning portfolio.
- Benefits: Competitive salary, bonus scheme, car allowance, and opportunities for international travel.
- Other info: Flexible home-based role with excellent career growth and a collaborative culture.
- Why this job: Be part of a passionate team shaping the future of wine sales.
- Qualifications: 2+ years in independent retail sales, strong relationship-building skills, and a passion for wine.
The predicted salary is between 37125 - 45375 £ per year.
Alliance Wine has an exciting opportunity for an ambitious sales professional to join one of the UK's leading wine sales teams, working within the Independent Off Trade Channel.
About you
Are you currently selling to independent retailers and wholesalers in the UK? Do you thrive on building relationships, winning new business, and growing existing accounts? If you're excited by the opportunity to represent one of the UK's most respected wine portfolios and play a key role in an ambitious growth strategy, we'd love to hear from you.
We're looking for someone with at least 2 years experience in the Independent Off Trade who is commercially driven, passionate about wine, and motivated to grow both their territory and their career. We are looking for someone to take ownership of our South East territory. While you'll be responsible for developing this region, we're flexible on where you're based within the territory. This is a home based role with regular travel across your territory, as well as to our offices in London and Scotland. There will also be opportunities to travel internationally to visit producers and deepen your knowledge of our portfolio.
At Alliance Wine, we believe great businesses are built by great people. We're on a mission to create a better world of wine, and this is an exciting opportunity to make a genuine impact as we continue to grow our Independent Off Trade business. If you're ready to help shape the next chapter of our success, we'd love to hear from you.
The successful candidates should have:
- Minimum 2+ years’ experience selling to independent retailers, wholesalers, or comparable UK wine trade customers
- Strong understanding of the Independent Off Trade Channel and the needs of its customers
- A genuine passion for wine, supported by strong commercial awareness
- Excellent relationship-building skills and the ability to create trust with a wide range of customers
- A proactive, entrepreneurial mindset and the confidence to challenge the status quo and deliver rapid growth
- Strong organisational skills, with the ability to manage a sales territory and prioritise effectively
- Excellent communication, presentation, and negotiation skills
- Confidence working independently from a home base while staying closely connected to the wider team
- Willingness to travel regularly to customers, company offices, and producer visits where required
Your key responsibilities will include the following:
- Manage and grow sales within the Independent Off Trade Channel across an agreed territory
- Develop strong, commercially focused relationships with independent retailers, regional wholesalers, fine wine merchants, brokers, and other relevant customers
- Identify new business opportunities and convert them into sustainable, profitable growth
- Represent Alliance Wine’s portfolio with confidence, credibility, and passion
- Work closely with internal teams to deliver first-class service, sourcing solutions, and commercial support for customers
- Build territory plans that support customer development, distribution growth, and long‑term account retention
- Maintain accurate sales planning, forecasting, and customer activity records
- Stay close to market trends, competitor activity, and customer needs across the independent sector
- Champion Alliance Wine’s values and contribute to a collaborative, ambitious, and positive sales culture
About us
A specialist wine importer since 1984, Alliance Wine has built a loyal customer base and a reputation for creating successful partnerships with both customers and producers. With an award-winning portfolio and outstanding service, we were named Fine Wine Merchant of the Year (Sommelier Wine Awards 2026), Harpers No.1 Wine Wholesaler in 2025, Classic Regions Merchant of the Year (Sommelier Wine Awards 2024), and Spanish & Portuguese Specialist (International Wine Challenge 2023). Following the acquisition of H2Vin, we are entering an exciting new phase of premium growth. Our expanded portfolio now combines internationally acclaimed producers with exciting, progressive wineries from across the world, creating new opportunities and continued growth across the Independent Off Trade Channel. The sector covers a wide array of customers, from independent retailers and regional wholesalers to fine wine merchants and brokers. Our success has been built on exceptional service, a market leading portfolio, and industry-leading sourcing capabilities, making us a trusted partner across the sector.
Reporting to: Head of Independent Off-trade Sales
Location: Home based, with travel required; areas include South East and London
Contract: Permanent; Full-time
Salary: Competitive, dependent on experience; plus company bonus scheme and car allowance
Off Trade Sales Manager South East and London employer: Alliance Wine
Alliance Wine is an exceptional employer that values detail-oriented professionals who thrive in a collaborative environment. With a flexible hybrid working arrangement based in London or Beith, employees enjoy a supportive culture that fosters growth and innovation, alongside opportunities to engage with a diverse range of producers and wines from around the globe. The company prioritises employee development and offers a dynamic workplace where your contributions directly impact product success and market presence.
StudySmarter Expert Advice🤫
We think this is how you could land Off Trade Sales Manager South East and London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Off Trade Sales Manager South East and London at Alliance Wine, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Alliance Wine. Tailor your message to explain why you’re drawn to them and how you can contribute as a Off Trade Sales Manager South East and London. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Off Trade Sales Manager South East and London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Alliance Wine:When writing your cover letter, make sure to tailor your message specifically for Alliance Wine. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Alliance Wine
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Alliance Wine that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Alliance Wine that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Alliance Wine’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
