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- Tasks: Lead and accelerate category performance for consumer healthcare brands across EMEA.
- Company: Join Alliance Pharma, a dynamic player in the healthcare industry.
- Benefits: Hybrid work model, competitive salary, and opportunities for travel and growth.
- Other info: Collaborative environment with a focus on innovation and excellence.
- Why this job: Shape the future of category leadership and make a real impact in healthcare.
- Qualifications: Experience in regional category management and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re Hiring: EMEA Category Manager at Alliance Pharma
Head office – Chippenham, Wiltshire – 2 days a week hybrid, will require EMEA travel.
Reporting to EMEA Commercial and Operations Director, you will drive regional category growth, shape strategic impact, and elevate our consumer healthcare brands.
Alliance Pharma is looking for an exceptional EMEA Category Manager to lead and accelerate category performance across the region primarily for our Consumer Health brands Kelo‑Cote, MacuShield, and Ashton & Parsons. This is a high‑visibility, strategically critical role at the intersection of Global Marketing, EMEA Commercial, and local market execution. If you thrive in complex, multicultural environments and love transforming insights into growth, we want to meet you.
What you’ll own & influence:
- Be the strategic bridge for EMEA.
- Act as the regional category lead, translating global brand strategy into actionable, localised category plans.
- Connect cross‑functional teams across Brand Marketing, Sales, Trade Marketing, Medical, Insight & Supply Chain.
- Embed a scalable EMEA Category Management framework across markets with varied maturity.
- Drive category strategy and growth.
- Lead the 1–3-year category vision for Scar Care, Eye Health and Baby Care.
- Build compelling annual EMEA growth stories and activation priorities.
- Identify gaps, unmet needs and new category/portfolio opportunities.
- Strengthen our influence with customers through confident category leadership.
Champion Category Management Excellence:
- Define EMEA assortment, distribution and merchandising principles.
- Lead regional range review frameworks and toolkits.
- Deliver monthly EMEA category trackers and cross‑market insights.
- Monitor competitive actions on pricing, claims, and promotional intensity.
Build capability across EMEA:
- Elevate local teams through best‑practice frameworks, tools, coaching and insight-driven storytelling.
- Raise the standard of category thinking across the region.
What we’re looking for:
- Regional/Multi‑market Category Management experience (Consumer Health, FMCG or Pharma).
- Proven customer-facing category leadership and storytelling impact.
- Strength with insights, analytics, performance tracking and space/range planning.
- A strategic yet pragmatic mindset - comfortable balancing scientific credibility with commercial ambition.
- Experience influencing across countries, cultures and functions.
- Curiosity, resilience and a passion for driving scalable excellence.
Why Join Alliance Pharma?
You’ll shape the future of category leadership across EMEA, build credibility with major customers, and play a pivotal role in accelerating growth. If you’re ready to drive transformation and elevate category performance regionally, we’d love to hear from you. Apply now and help build the future of Consumer Healthcare at Alliance.
EMEA Category Manager in Wakefield employer: Alliance Pharmaceuticals Limited
Contact Detail:
Alliance Pharmaceuticals Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Category Manager in Wakefield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections you make, the better your chances of landing that EMEA Category Manager role.
✨Tip Number 2
Prepare for interviews by researching Alliance Pharma and their Consumer Health brands. Understand their market position and be ready to discuss how you can drive category growth. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice your storytelling skills! You’ll need to demonstrate your insights and analytics prowess, so think of examples from your past experiences that showcase your impact. Make it relatable and engaging – they want to see your personality shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Alliance Pharma and ready to take on the challenge of elevating category performance across EMEA.
We think you need these skills to ace EMEA Category Manager in Wakefield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the EMEA Category Manager role. Highlight your regional category management experience and any relevant achievements in consumer health or FMCG. We want to see how you can drive growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about category management and how your skills align with our needs. Don’t forget to mention your experience in multicultural environments – we love that!
Showcase Your Insights: We’re all about data-driven decisions, so include examples of how you've used insights and analytics to influence category strategy. Share specific stories that demonstrate your impact on growth and performance tracking.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Alliance Pharmaceuticals Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into Alliance Pharma's consumer healthcare brands like Kelo-Cote and MacuShield. Understand their market positioning, target audience, and recent developments. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Category Management Skills
Prepare specific examples of how you've successfully driven category growth in previous roles. Be ready to discuss your experience with insights, analytics, and performance tracking. Highlight any frameworks or tools you've implemented that could be beneficial for Alliance Pharma.
✨Emphasise Cross-Functional Collaboration
Since this role requires connecting various teams, think of instances where you've effectively collaborated across functions. Share stories that illustrate your ability to bridge gaps between marketing, sales, and supply chain, showcasing your strategic mindset and adaptability.
✨Be Ready to Discuss Market Trends
Stay updated on current trends in the consumer health sector, especially within EMEA. Be prepared to discuss how these trends could impact category strategy and growth. Showing your awareness of the competitive landscape will demonstrate your proactive approach and strategic vision.