At a Glance
- Tasks: Lead brand strategy and drive growth for Kelo-Cote™ across EMEA.
- Company: Fast-growing consumer healthcare company focused on skincare and wellness.
- Benefits: Competitive salary, hybrid work model, and progressive rewards.
- Other info: Join a dynamic team passionate about innovation and consumer wellbeing.
- Why this job: Make a real impact on brand growth and shape its future.
- Qualifications: Experience in brand marketing, preferably in Consumer Healthcare or FMCG.
The predicted salary is between 54000 - 66000 £ per year.
Offices in Chippenham and London | Hybrid, 2 days per week - EMEA Commercial
Are you a strong marketeer who drives marketing solutions by really knowing who your customer is? If you have Consumer Healthcare or FMCG experience (ideally in skincare) and are looking for a role where you can have real ownership of a brand, influence its commercial performance and shape its future across EMEA, please read on.
We're looking for a Senior Brand Manager to take ownership of Kelo-Cote™ across EMEA, leading the strategic and commercial development of the brand and helping shape its next phase of growth. This is a high-impact role combining brand strategy, P&L ownership, commercial thinking and creative marketing. You'll have the opportunity to influence everything from positioning, pricing and innovation through to digital activation, e-commerce and long-term growth plans.
What you'll be doing:
- Own and develop the brand strategy for Kelo-Cote™
- Drive profitable growth across net sales, gross margin and contribution
- Turn consumer, competitor and market insight into commercial opportunities
- Lead brand positioning, proposition, visual identity and integrated campaigns
- Own key elements of the P&L, pricing, forecasting and promotional investment
- Maximise growth across digital, e-commerce, Amazon UK and D2C
- Identify innovation and future growth opportunities
- Partner closely with Commercial, E-Commerce, Operations, Demand Planning and external agencies across EMEA
What we're looking for:
- Strong commercial acumen and evidence of delivering brand growth
- Consumer Healthcare or FMCG experience, ideally within skincare or a related consumer health category
- Experience across bricks-and-mortar retail, e-commerce and digital marketing
- Confidence working with P&Ls, pricing, budgets and commercial forecasts
- A creative mindset combined with a genuinely data-driven approach
- The energy and confidence to challenge thinking, influence stakeholders and make things happen
There has never been a more exciting time to join Alliance. We are proud of how far we have come, but even more excited about where we are going. As a fast-growing consumer healthcare company with a clear focus on skincare and Vitamins, Minerals & Supplements (VMS), we are building trusted brands that improve the health and wellbeing of millions of consumers around the world. At Alliance, our people are at the heart of our success. If you are energised by growth, innovation and the opportunity to make a real impact and like to be rewarded with a competitive and progressive rewards and benefits offering - it would be great to hear from you.
Senior Brand Manager employer: Alliance Pharmaceuticals Limited
At Alliance, we pride ourselves on fostering a collaborative and supportive work environment that values each team member's contributions. As a People Operations Co-ordinator in Chippenham, you'll enjoy flexible working arrangements, opportunities for professional growth, and the chance to engage in meaningful HR projects that enhance the employee experience. Join us to be part of a dynamic team dedicated to making a positive impact within the organisation.
Contact Details:
Alliance Pharmaceuticals Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Alliance Pharmaceuticals Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Alliance Pharmaceuticals Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Alliance Pharmaceuticals Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Alliance Pharmaceuticals Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Alliance Pharmaceuticals Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Alliance Pharmaceuticals Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Alliance Pharmaceuticals Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Alliance Pharmaceuticals Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Alliance Pharmaceuticals Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Alliance Pharmaceuticals Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
