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For Companies At a Glance
- Tasks: Lead the shopper and trade marketing strategy across EMEA for innovative skincare and health brands.
- Company: Join a growing company focused on advanced skincare solutions and vitamins.
- Benefits: Enjoy a 25% bonus, generous leave, private healthcare, and more.
- Why this job: Shape a new function and make a real impact in a dynamic environment.
- Qualifications: Experience in FMCG or retail with strong shopper insights and collaboration skills.
- Other info: Opportunity to build a team and drive commercial growth across diverse channels.
The predicted salary is between 36000 - 60000 £ per year.
Head office - Chippenham, Wiltshire (UK HQ) - Hybrid
Team: EMEA Commercial
Reporting to: EMEA Commercial & Operational Director
Alliance is growing and we’re building something new and exciting! We’re looking for an experienced EMEA Shopper & Trade Marketing Leader to shape, build and own the shopper and trade agenda across EMEA. This is a rare opportunity to create a function from the ground up and make a visible commercial impact across brands, retailers, pharmacies, marketplaces and trade partners.
At Alliance, we specialise in advanced skincare solutions (KeloCote, Hydomol, and more) and vitamins, minerals & supplements (MacuShield, Forceval & Amberen). Backed by innovation and driven by purpose, we’re on an exciting journey of commercial acceleration and growth worldwide.
Your Mission
As our EMEA Shopper & Trade Marketing Lead, you’ll ensure our brands win where it matters most at the point of decision. Sitting at the intersection of Commercial, Marketing and E‑Commerce, you’ll transform brand strategy into retailer-relevant execution that drives visibility, conversion and sustainable growth.
What success looks like
- Stronger retailer partnerships and engagement
- Improved in‑store and online visibility
- Shopper activation that drives conversion and sales
- Seamless alignment between brand strategy and retail execution
- A scalable, clearly defined shopper & trade marketing function
What you’ll lead & deliver
- Own the Shopper & Trade Strategy
- Develop and define the shopper and trade marketing strategy across EMEA
- Translate brand plans into compelling shopper-led execution
- Identify opportunities along the full path to purchase to drive sell-in and sell-out
- Lead activation across pharmacies, retailers, marketplaces, wholesalers and distributors
- Drive in-store activation, retail media, POS, merchandising and shopper campaigns
- Ensure high-quality, consistent and scalable execution across channels
- Shopper Insight & Category Thinking
- Build deep understanding of shopper behaviour and category dynamics
- Use insights and retail data to shape activation and messaging
- Product, Price, Place & Promotion Ownership
- Optimise assortments and hero SKUs in line with portfolio strategy
- Partner closely on pricing, promotional mechanics and value communication
- Own activation frameworks and improve promotional ROI
- Ensure brand campaigns translate effectively into retail environments
- Deliver consistent brand presence across the full purchase journey
- Regulatory & Compliance Alignment
- Ensure all trade and shopper materials meet regulatory and medical standards
- Embed compliance into briefing, planning and approval processes
Ways of working, measurement & capability building
- Create playbooks, toolkits and ways of working for shopper & trade excellence
- Build KPIs, scorecards and visibility measures
Who we’re looking for
- Experience in FMCG, consumer health, beauty or retail
- Strong knowledge of retailer dynamics and customer planning
- A track record of building structure and capability in newly created roles
- Experience in regulated or pharmacy environments (ideal)
- Commercial sharpness and deep shopper understanding
- A collaborative approach with Sales, Marketing and SRM teams
Our benefits package
We offer an exceptional range of benefits designed to support your wellbeing, reward your contribution, and help you thrive both professionally and personally. Our benefits include:
- Discretionary annual bonus of 25%
- Generous leave entitlement: 25 days’ holiday plus bank holidays, an additional celebration day, a volunteering day, and a full Christmas–New Year shutdown
- Pension scheme with up to 10% employer contribution
- Life assurance at 4x basic salary
- Private healthcare through BUPA and MediCash
- Employee Assistance Programme for wellbeing support
- Employee recognition and referral schemes
- Electric car and cycle-to-work salary sacrifice schemes
EMEA Shopper & Trade Marketing Lead in Chippenham employer: Alliance Pharmaceuticals Limited
Contact Detail:
Alliance Pharmaceuticals Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Shopper & Trade Marketing Lead in Chippenham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to EMEA Shopper & Trade Marketing. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their shopper and trade marketing strategies, and think about how your experience can align with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with potential employers, highlight specific examples of how you've driven visibility and conversion in past roles. Numbers speak volumes, so don’t shy away from sharing your successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our exciting journey at Alliance. Let’s make an impact together!
We think you need these skills to ace EMEA Shopper & Trade Marketing Lead in Chippenham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the EMEA Shopper & Trade Marketing Lead role. Highlight your experience in FMCG, consumer health, or retail, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific examples of how you've built shopper strategies or improved retailer partnerships in the past.
Showcase Your Insights: Since this role involves deep understanding of shopper behaviour, include any insights or data you've worked with in previous roles. This will demonstrate your analytical skills and ability to drive conversion.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Alliance Pharmaceuticals Limited
✨Know Your Shopper & Trade Marketing
Dive deep into the specifics of shopper and trade marketing. Familiarise yourself with the latest trends in FMCG and consumer health, especially in the skincare and vitamins sector. Be ready to discuss how you would translate brand strategies into effective retail executions.
✨Showcase Your Commercial Acumen
Prepare examples that highlight your commercial sharpness. Think about past experiences where you've driven sales or improved visibility at the point of decision. This role is all about making a visible impact, so be ready to share your success stories.
✨Understand Retail Dynamics
Research the retailers and marketplaces relevant to the brands you'll be working with. Understand their dynamics and customer planning processes. This knowledge will help you demonstrate how you can build stronger partnerships and drive engagement.
✨Prepare for Regulatory Discussions
Since this role involves compliance, brush up on the regulatory standards related to trade and shopper materials. Be prepared to discuss how you would ensure that all marketing efforts meet these standards while still being effective and engaging.