At a Glance
- Tasks: Lead marketing strategies and manage exciting campaigns across Germany and beyond.
- Company: Dynamic company based in London with a hybrid work culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in marketing while working with a creative team.
- Qualifications: Fluent in German and English with 2-3 years of marketing experience.
- Other info: Join a vibrant team and enhance your marketing skills in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting for a Marketing and Communications Lead for a permanent role based in London. This is a Hybrid role, working 3 days in office, 2 from home. For this role the successful candidate must be able to speak fluent German and fluent English.
Role Purpose
To drive, manage and implement regional marketing and communication strategy. Co-ordinate promotional activity throughout the Germany and Out of Germany regions, to support business growth. To manage multiple, integrated promotional campaigns from brief through to delivery and post campaign review. To maintain blog, website and social media accounts. To provide relevant communications support to teams and departments across the organisation.
Duties and Responsibilities
- Managing and co-ordinating campaign activities and project manage above and below the line marketing activity to achieve objectives/targets.
- Take ownership of the marketing calendar and budget allocation.
- Develop the initial campaign strategies and timing and activity plans for key campaigns throughout the year.
- Define, track and report on key KPIs (campaign performance, lead conversion, ROI, cost per lead) and present insights with recommendations for optimisation.
- Manage the implementation, communication, tracking and measurement of campaigns to ensure all activity is delivered on time and within budget.
- Make autonomous decisions on campaign adaptation and content planning based on market insight and performance.
- Work with key stakeholders to implement campaign activity: this includes the in-house Design Team, Field Teams, Legal, IT, Digital Acquisition and Communications teams.
- Provide marketing mentoring and support to other Associates and country teams across the company as required.
Candidate Specification
- Minimum of two to three years marketing experience (which has been gained within the private sector ideally).
- Managing agency relationships from client side - formulating, proposing and co-ordinating public-facing marketing campaigns using mix of media (TV, digital, radio, outdoor, press and social media).
- Can demonstrate a positive and proactive ability in a wide range of marketing and communications activities.
- Robust up to date knowledge of marketing trends/activities.
- Good communicator both orally and in writing in both German and English.
- Good attention to detail and proof-reading ability.
- Excellent organisation and time management skills.
- Ability to work as a team member whilst at the same time work on own initiative.
- Be able to organise and effectively manage multiple concurrent projects as and when required.
- Ability to manage and schedule large and varied workloads.
- Knowledge and experience of CRM systems and Mailchimp.
- Understanding and working knowledge of Google Analytics.
- Computer literate in a variety of packages including Word, PowerPoint and Excel.
Marketing and Communications Lead in City of London employer: Alliance Personnel
Contact Detail:
Alliance Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Lead in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in managing campaigns and using analytics to drive results.
✨Tip Number 3
Showcase your skills! Create a portfolio of your past marketing campaigns and projects. This will give potential employers a tangible sense of what you can bring to the table, especially in a role that requires creativity and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Marketing and Communications Lead in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing and Communications Lead role. Highlight your relevant experience, especially in managing campaigns and working with various media. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in marketing and communications that relate to what we do at StudySmarter.
Show Off Your Language Skills: Since fluency in both German and English is a must, make sure to showcase your language skills clearly in your application. We love candidates who can communicate effectively in both languages, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Alliance Personnel
✨Know Your Campaigns
Before the interview, brush up on recent marketing campaigns that have caught your eye, especially those relevant to the company. Be ready to discuss what worked, what didn’t, and how you would approach similar campaigns. This shows your proactive thinking and understanding of the industry.
✨Fluent in Two Languages? Show It!
Since fluency in both German and English is a must, prepare to switch between the two languages during the interview. Practise common marketing terms and phrases in both languages so you can demonstrate your bilingual skills effortlessly. This will impress the interviewers and show you’re ready for the role.
✨Bring Your Data Game
Familiarise yourself with key performance indicators (KPIs) relevant to marketing campaigns. Be prepared to discuss how you’ve tracked and reported on campaign performance in the past. Highlight any experience with tools like Google Analytics or CRM systems, as this will showcase your analytical skills and attention to detail.
✨Show Your Team Spirit
This role requires collaboration with various teams, so be ready to share examples of how you’ve successfully worked in a team environment. Discuss any mentoring experiences you’ve had, as well as how you’ve supported colleagues in achieving their marketing goals. This will demonstrate your ability to work well with others while also taking initiative.
