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- Tasks: Promote AAG products, deliver training, and provide technical support in the field.
- Company: Join a leading automotive parts distributor with a strong market presence.
- Benefits: Company van, laptop, mobile phone, and travel expenses covered.
- Why this job: Be the face of innovative products and make a real impact in the automotive industry.
- Qualifications: Strong technical knowledge and excellent communication skills required.
- Other info: Dynamic role with extensive travel across Scotland and Northern Ireland.
The predicted salary is between 36000 - 60000 £ per year.
Alliance Automotive Group UK & Ireland is a leading distributor of passenger and commercial vehicle parts to motor factors, garages, franchise networks and public services throughout the UK and Ireland. Our strategically designed network, supported by acquisitions, positions us as a market leader in providing automotive parts distribution services to the aftermarket. Supported by a top-tier logistics network comprising over 300 local stores, 20 Regional Distribution Centres, our state-of-the-art 1 million square foot National Distribution Centre, and a workforce of over 6,000 colleagues, our business model prioritises maintaining an extensive and readily available product range to uphold the quality of our service offerings.
The TechMate is a field-based technical ambassador responsible for promoting AAG private label brands through expert product knowledge, practical training, and best-practice guidance. This role strengthens market confidence in private label programmes by combining hands-on technical support with proactive commercial engagement. Acting as the technical face of the brand, the TechMate delivers product training and technical presentations to colleges, factors, garages, and internal sales teams. Through field workouts, troubleshooting visits, and live demonstrations, the role supports pull-through sales while reinforcing product quality, sourcing integrity, and application best practice.
Beyond training delivery, the TechMate provides frontline technical support—responding to customer enquiries, resolving product-related issues, and assisting with installation guidance. The role plays a key part in shaping continuous improvement by feeding structured market intelligence back to product management, pricing, and marketing teams. This includes identifying product range gaps, monitoring competitor activity, and highlighting opportunities to improve margin and market share. The position requires strong technical credibility, excellent communication skills, and the ability to build trusted relationships with customers and internal stakeholders. By maintaining up-to-date product expertise and promoting a consistently positive image of AAG private label brands, the TechMate helps drive brand loyalty, technical confidence, and sustainable commercial growth.
This is a field-based role that requires extensive travel and nights away. A company van will be provided along with company expenses, laptop and mobile phone. Location: Field based. Scotland & Northern Ireland.
Specific Responsibilities:- Promote a positive image of AAG private label products with staff, suppliers and customers at all times.
- Promote best practice.
- Technical visits & troubleshooting.
- Carry out field workouts with factors to help generate pull-through sales.
- Carry out technical presentations to colleges, factors and garages.
- Train our sales teams, customers and garages on GPC product, sourcing and quality.
- Support customer enquiries, visits, demonstrations, training and technical issues.
- Provide information to the management and product teams on all aspects of the private label programme.
- Regular feedback on competition (distributors and suppliers), their activities, strengths and weaknesses in the marketplace and how AAG can benefit from it.
- Regular input and feedback to pricing, product management and marketing teams with market detail to assist in the maximisation of product margin and increase market share.
- Identify gaps in the existing programme and advise product management teams.
- Maintain up-to-date product expertise.
Alliance Automotive Group is an equal opportunities employer.
Techmate in Rotherham employer: Alliance Automotive Group
Contact Detail:
Alliance Automotive Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Techmate in Rotherham
✨Tip Number 1
Get to know the company inside out! Research Alliance Automotive Group and their private label products. This will help you speak confidently about their offerings during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Practice your pitch! Be ready to explain how your technical skills and experience align with the TechMate role. Use examples from your past work to demonstrate your problem-solving abilities and how you’ve successfully trained others.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Alliance Automotive Group.
We think you need these skills to ace Techmate in Rotherham
Some tips for your application 🫡
Show Your Passion for the Automotive Industry: When writing your application, let your enthusiasm for the automotive sector shine through. We want to see how your experience and interests align with our mission at Alliance Automotive Group. Share any relevant projects or experiences that highlight your technical knowledge and commitment to quality.
Tailor Your Application: Make sure to customise your application for the TechMate role. Highlight specific skills and experiences that relate directly to the responsibilities mentioned in the job description. We love seeing candidates who take the time to connect their background with what we do here at AAG.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and overly complex language. Use bullet points where necessary to make your key achievements stand out. Remember, we want to get to know you quickly!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the TechMate position. Plus, it shows you’re serious about joining our team at Alliance Automotive Group.
How to prepare for a job interview at Alliance Automotive Group
✨Know Your Products Inside Out
As a TechMate, you'll be the technical ambassador for AAG private label brands. Make sure you thoroughly understand the products you'll be promoting. Research their features, benefits, and any common issues customers might face. This knowledge will help you answer questions confidently and demonstrate your expertise during the interview.
✨Showcase Your Communication Skills
Since the role involves delivering training and presentations, it's crucial to highlight your communication skills. Prepare examples of how you've effectively communicated complex information in the past. Practise explaining technical concepts in simple terms, as this will show your ability to engage with various audiences.
✨Demonstrate Your Problem-Solving Abilities
The TechMate role requires troubleshooting and providing technical support. Be ready to discuss specific instances where you've resolved product-related issues or improved processes. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your analytical thinking.
✨Research the Company and Market Trends
Familiarise yourself with Alliance Automotive Group's position in the market and their competitors. Understanding current trends in the automotive parts distribution sector will allow you to provide valuable insights during the interview. This shows your genuine interest in the role and helps you align your answers with the company's goals.