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- Tasks: Lead the development and optimisation of our HaloCRM platform and its integrations.
- Company: Join Alliance Automotive Group, a top distributor in the automotive aftermarket across Europe.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer engagement and operational efficiency.
- Qualifications: Experience in CRM management and strong stakeholder engagement skills required.
- Other info: Dynamic role with a chance to shape the future of our CRM systems.
The predicted salary is between 36000 - 60000 £ per year.
Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. AAG serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees.
Location: Hybrid. Based in one of our main IT offices (Birmingham, Bradford or Rotherham). Travel to sites and other offices may be required.
We are hiring a hands-on CRM Product Owner to take ownership of our HaloCRM environment and its connected integrations, including WhatsApp and wider communications tooling. You will lead the consolidation of AAG's mixed CRM estate into a unified, scalable solution that supports our stores, garage network, affiliate partners, and internal stakeholders. As CRM Product Owner, you will be responsible for the day-to-day management, configuration, and optimisation of HaloCRM and its connected services. This role blends product ownership with hands-on platform administration and integration design. You will work closely with digital, commercial, and operational stakeholders to ensure the platform evolves in line with business needs and plays a central role in customer engagement and operational efficiency.
Responsibilities
- Lead the roadmap for AAG's CRM and integrations across multiple business units and user groups.
- Define and drive rationalisation of legacy CRM systems into a single HaloCRM platform.
- Engage stakeholders across Garage Networks, Affiliate Services, Sales, and Operations to gather requirements and prioritise enhancements.
- Translate business needs into backlog items, managing delivery and adoption across a cross-functional team.
- Configure HaloCRM workflows, screens, automations, and integrations.
- Manage user access, permissions, roles, and security settings in line with best practice.
- Implement communication workflows using WhatsApp, ticketing, or other integrated channels.
- Maintain detailed documentation of data models, permissions, and business rules.
- Design and manage integrations with other core platforms (e.g. ERP, eCommerce, affiliate portals).
- Support developers and third parties with API documentation, test cases, and deployment coordination.
- Evaluate and implement low-code/no-code tools where appropriate for operational automation.
- Champion structured change processes to minimise disruption and ensure alignment with business needs.
- Conduct training, provide user support, and drive adoption through comms and engagement initiatives.
- Coordinate focus groups to capture feedback and plan the rollout of new processes and system functionality to UAT delegates.
- Act as subject matter expert (SME) for all things CRM related to UK & Ireland.
IT Product Owner (CRM) in Bradford employer: Alliance Automotive Group
Contact Detail:
Alliance Automotive Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land IT Product Owner (CRM) in Bradford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and IT sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with CRM systems and integrations. Share specific examples of how you've improved processes or engaged stakeholders in previous roles.
✨Tip Number 3
Prepare for interviews by researching AAG and its CRM needs. Understand their current challenges and think about how you can contribute to their goals. Tailor your responses to show that you’re not just a fit for the role, but also passionate about their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at AAG and making an impact in the automotive aftermarket.
We think you need these skills to ace IT Product Owner (CRM) in Bradford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the IT Product Owner role. Highlight your experience with CRM systems, integrations, and stakeholder engagement. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you the perfect fit for AAG. Don’t forget to mention any relevant projects or achievements.
Showcase Your Technical Skills: Since this role involves hands-on platform administration, be sure to highlight your technical skills related to CRM systems, API integrations, and low-code/no-code tools. We love seeing candidates who can blend technical know-how with product ownership!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Alliance Automotive Group
✨Know Your CRM Inside Out
Before the interview, make sure you have a solid understanding of HaloCRM and its functionalities. Familiarise yourself with its features, integrations, and how it can be optimised for different user groups. This will show your potential employer that you're not just interested in the role but are also prepared to hit the ground running.
✨Engage with Stakeholders
Since the role involves working closely with various stakeholders, think about how you would approach gathering requirements from different teams. Prepare examples of how you've successfully engaged with stakeholders in the past, and be ready to discuss how you would prioritise their needs in the context of CRM enhancements.
✨Showcase Your Technical Skills
As a hands-on Product Owner, you'll need to demonstrate your technical prowess. Brush up on your knowledge of API documentation, low-code/no-code tools, and integration design. Be prepared to discuss any relevant projects where you've implemented these skills, as this will highlight your capability to manage the technical aspects of the role.
✨Prepare for Change Management Questions
Change management is crucial in this position, so expect questions about how you would handle transitions and minimise disruption. Think of specific examples where you've successfully managed change in a previous role, and be ready to explain your approach to championing structured processes that align with business needs.
