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- Tasks: Support motorsport marketing activities, create engaging content, and coordinate events.
- Company: Join NAPA Racing UK, a leader in motorsport with over 100 years of heritage.
- Benefits: Enjoy a competitive salary, company vehicle access, and discounts on automotive parts.
- Why this job: Combine your passion for motorsport with creativity in a dynamic marketing role.
- Qualifications: Strong organisational skills and experience in social media content creation.
- Other info: Attend exciting BTCC events and grow your career in a fast-paced environment.
The predicted salary is between 30000 - 42000 £ per year.
Since 2021, NAPA Racing UK has been at the forefront of UK motorsport; however, the NAPA name has enjoyed over 100 years of automotive heritage. NAPA has been a consistent presence in American motorsport, racing and has achieved success in the biggest formulas. Competing at the top tier of motorsport, NAPA’s blue and yellow cars have raced in world‑renowned series, including NASCAR, IndyCar and Sprint Racing. NAPA entered the British Touring Car Championship (BTCC) with the multiple race‑winners Alliance Racing, creating NAPA Racing UK, and now stands as the team to beat since winning multiple championships across the MINI Challenge, British Truck Racing and BTCC. NAPA Racing UK has proudly been crowned BTCC Team Champions 3 years in a row and in 2025, you will find them competing in the UK’s highest profile championships, the BTCC, MINI CHALLENGE and BriSCA F1.
Location: Birmingham Business Park (Alliance Automotive Group)
Department: Marketing
Contract: Full‑time
Full driving license required
About the Role
NAPA Racing UK is looking for a highly organised, proactive, and creative Marketing Executive to support our fast‑paced motorsport marketing team. This role is perfect for someone who thrives in a dynamic environment, loves motorsport, and can balance hands‑on content creation with strong planning and coordination skills. You’ll play a key part in delivering the team’s marketing activity across the season supporting social media output, event activation, content capture, partner engagement, and day‑to‑day campaign delivery. A passion for motorsport and the ability to represent the brand confidently at live events is essential as you will attend and support the marketing and retail team at each of the British Touring Car Championship (BTCC) events.
Key Responsibilities
- Event Support & Activation
- Attend a minimum of 10 BTCC race weekends per calendar year, supporting the team with content capture, partner obligations, and fan engagement.
- Assist with event planning, logistics, and on‑site coordination to ensure smooth delivery of marketing activities.
- Represent NAPA Racing UK professionally at all events, working closely with drivers, partners, and the wider team.
- Support the management of race weekend ticket allocation and VIP guest experience.
- Social Media & Content Creation
- Support the planning, scheduling, and publishing of content across all NAPA Racing UK social media channels.
- Create engaging content including posts, reels, stories, graphics, and short‑form video.
- Work with photographers, videographers, and internal teams to ensure consistent brand identity and tone of voice.
- Monitor social performance and contribute ideas to grow reach, engagement, and fan loyalty.
- Marketing Coordination
- Assist in the delivery of marketing campaigns, partner activations, and seasonal promotions.
- Creative direction for supporting marketing collateral.
- Maintain marketing calendars, deadlines, and asset libraries with strong organisational discipline.
- Liaise with suppliers, partners, and internal departments to ensure timely delivery of materials.
- Support the creation of reports, presentations, and post‑event summaries.
- Create a closer connection with NAPA Auto Parts to NAPA Racing.
- Merchandise Product Management
- Support the retail store team at each race weekend.
- Support the marketing team on the ongoing ordering and stock management of NAPA Racing UK merchandise.
- Look at ways to maximise the brand across new and existing merchandise.
- Identify new merchandise opportunities.
Skills & Experience
- Strong organisational and time‑management skills with the ability to juggle multiple projects.
- Experience in social media planning, scheduling, and content creation.
- Confident communicator with a professional approach at events and in partner‑facing situations.
- Creative mindset with an eye for detail and brand consistency.
- Ability to work weekends and travel regularly throughout the BTCC season.
- Experience in motorsport, automotive, or sports marketing is an advantage but not essential.
- Excellent written and verbal communication skills in English.
- Strong IT skills and demonstrated proficiency in the use of Microsoft Office packages, including Excel, Word, PowerPoint, Outlook, and Teams.
- Experience with WordPress websites and Canva‑style design tools is preferable.
- Marketing or Social Media Marketing experience to degree level ideal not essential.
Benefits
- Access to a company vehicle when required for business use.
- On‑site free parking.
- AAG Benefits.
- Company pension.
- Discount on automotive parts.
Alliance Automotive Group is an equal opportunities employer.
Marketing Executive - NAPA Racing UK in Birmingham employer: Alliance Automotive Group
Contact Detail:
Alliance Automotive Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - NAPA Racing UK in Birmingham
✨Tip Number 1
Get to know the NAPA Racing UK brand inside out! Research their history, recent achievements, and what makes them tick. This will help you stand out in interviews and show your genuine passion for motorsport.
✨Tip Number 2
Network like a pro! Attend motorsport events, connect with industry professionals on LinkedIn, and engage with NAPA Racing UK’s social media. Building relationships can open doors that job applications alone can't.
✨Tip Number 3
Show off your creativity! Prepare a portfolio of your best marketing work, especially anything related to social media or event activation. This will give you an edge when discussing how you can contribute to their marketing efforts.
✨Tip Number 4
Don’t just apply; follow up! After submitting your application through our website, drop a friendly email to express your enthusiasm. A little persistence can go a long way in making a memorable impression.
We think you need these skills to ace Marketing Executive - NAPA Racing UK in Birmingham
Some tips for your application 🫡
Show Your Passion for Motorsport: When writing your application, let your love for motorsport shine through! Share any personal experiences or stories that connect you to the world of racing. We want to see that you're not just applying for a job, but that you're genuinely excited about being part of the NAPA Racing UK team.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant skills and experiences that match the role. We’re looking for someone who can juggle multiple projects and has a knack for social media, so don’t hold back on showcasing those talents!
Be Professional Yet Approachable: While we want to see your personality, it’s important to maintain a professional tone in your written application. Strike a balance between being friendly and showing that you can represent NAPA Racing UK confidently at events. Remember, first impressions count!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our team there!
How to prepare for a job interview at Alliance Automotive Group
✨Know Your Motorsport
Make sure you brush up on your motorsport knowledge, especially about NAPA Racing UK and its achievements. Being able to discuss recent races, team successes, and the brand's history will show your passion and commitment to the role.
✨Showcase Your Creativity
Prepare examples of your previous work in social media content creation or marketing campaigns. Bring along a portfolio or examples of engaging posts you've created, as this will demonstrate your creative mindset and ability to represent the brand effectively.
✨Be Organised and Proactive
Highlight your organisational skills by discussing how you've managed multiple projects in the past. Be ready to share specific strategies you use to stay on top of deadlines and coordinate events, as this is crucial for the fast-paced environment at NAPA Racing UK.
✨Engage with the Interviewers
Don't forget to ask questions during the interview! Show your interest in the team and the role by asking about upcoming events, marketing strategies, or how they measure success in their campaigns. This will help you connect with the interviewers and leave a lasting impression.