At a Glance
- Tasks: Drive online traffic and revenue for NAPA Auto Parts websites through strategic digital marketing.
- Company: Join a leading automotive parts distributor with a strong market presence.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborate across teams to shape the future of online automotive retail.
- Why this job: Make a real impact in eCommerce while working with a passionate team.
- Qualifications: 5+ years in eCommerce or digital marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Alliance Automotive Group UK & Ireland is a leading distributor of passenger and commercial vehicle parts to motor factors, garages, franchise networks and public services throughout the UK and Ireland. Our strategically designed network, supported by acquisitions, positions us as a market leader in providing automotive parts distribution services to the aftermarket.
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites. This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data‑led digital growth strategy. The successful candidate will combine strategic planning with hands‑on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives. This is a Manager‑level role with direct accountability for online marketing performance and significant cross‑functional influence.
Key Accountabilities
- Web Performance Ownership: Own and deliver online traffic, and conversion targets across assigned websites. Monitor and optimise KPIs with internal and external partners including: Conversion rate (CVR), Average order value (AOV), Customer acquisition cost (CAC), Return on ad spend (ROAS), Organic traffic growth. Identify risks and opportunities through data analysis and market insight. Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
- Digital Strategy & Channel Management: Lead the SEO strategy (technical, on‑page, content and authority building). Oversee paid media activity in collaboration with external partners. Drive customer acquisition and retention initiatives across digital channels. Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Promotional & Trading Strategy: Develop and manage a commercially aligned promotional and trading calendar. Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives. Ensure product launches, seasonal activity, and key campaigns are effectively executed online. Use performance data to refine promotional effectiveness and margin contribution.
- Content & Brand Positioning: Oversee all non‑product digital content to ensure consistency of brand voice and messaging. Develop high‑performing landing pages to support lead generation and customer growth. Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
- Analytics, Reporting & Insight: Provide regular performance updates and actionable recommendations to senior stakeholders. Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends. Embed a test‑and‑learn culture across digital activity.
- Cross‑Functional Leadership: Act as the primary marketing owner of the online estate. Collaborate closely with IT / Wider Digital Team, Marketing, Product & Pricing, Supply Chain, Sales & Store Operations. Influence stakeholders through data‑driven insight and commercial reasoning. Ensure digital activity supports broader business and network objectives.
Required Experience & Skills
- Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years’ experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of SEO strategy, Paid media performance, UX optimisation, Digital merchandising, Promotional trading strategy.
- High level of commercial acumen and analytical capability.
- Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
- Strong project management and stakeholder engagement skills.
Preferred Experience
- Multi‑site or multi‑brand eCommerce management.
- Automotive, aftermarket, or retail sector experience.
- Experience managing both B2C and B2B / trade digital journeys.
- Experience working within a complex or matrix organisation.
Key Competencies
- Commercial ownership mindset.
- Strategic thinking with operational execution capability.
- Data‑driven decision‑making.
- Strong cross‑functional collaboration and influence.
- Customer‑centric approach.
- Results‑focused and accountable.
Alliance Automotive Group is an equal opportunities employer.
eCommerce Manager in Birmingham employer: Alliance Automotive Group
Alliance Automotive Group UK & Ireland is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide extensive training and development opportunities, ensuring our team members thrive in their careers. Our commitment to a supportive culture, combined with the advantages of working within a leading automotive parts distribution network, makes us an attractive choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at Alliance Automotive Group or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in eCommerce. Highlight how you drove traffic and conversions, as this will resonate with what they’re looking for in an eCommerce Growth Manager.
✨Tip Number 3
Get familiar with their brand! Dive into NAPA Auto Parts’ websites and understand their digital strategy. This knowledge will not only help you in interviews but also show your genuine interest in the role and company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re proactive and serious about joining the team. Don’t miss out on this opportunity!
We think you need these skills to ace eCommerce Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the eCommerce Manager role. Highlight your experience in digital marketing and online trading, focusing on metrics like conversion rates and customer acquisition costs that align with what we're looking for.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven traffic and revenue in previous positions, and don't forget to mention your strategic thinking skills!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your proficiency with tools like Google Analytics. Give us examples of how you've used data to drive decisions and improve performance in your past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our team!
How to prepare for a job interview at Alliance Automotive Group
✨Know Your Numbers
As an eCommerce Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like conversion rates, average order value, and customer acquisition costs. Be ready to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Digital Strategy Skills
Prepare to talk about your experience with SEO, paid media, and digital merchandising. Have specific examples ready that demonstrate how you've successfully executed a digital growth strategy and improved online performance in past positions.
✨Understand the Brand and Market
Research Alliance Automotive Group and their position in the automotive parts market. Familiarise yourself with their brand voice and how they cater to both B2B and B2C audiences. This will help you align your answers with their business objectives during the interview.
✨Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've successfully collaborated with IT, marketing, or sales teams to achieve a common goal. Highlight your ability to influence stakeholders with data-driven insights.
