At a Glance
- Tasks: Lead marketing strategies and drive commercial growth for NAPA Racing UK.
- Company: Join a top-tier motorsport team with a rich automotive heritage.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Must be available for all race weekends; exciting challenges await!
- Why this job: Be part of an award-winning team and make a real impact in motorsport marketing.
- Qualifications: Experience in marketing and strong leadership skills required.
The predicted salary is between 36000 - 60000 £ per year.
Since 2021, NAPA Racing UK has been at the forefront of UK motorsport; however, the NAPA name has enjoyed over 100 years of automotive heritage. NAPA has been a consistent presence in American motorsport, racing and has achieved success in the biggest formulas. Competing at the top tier of motorsport, NAPA’s blue and yellow cars have raced in world-renowned series, including NASCAR, IndyCar and Sprint Racing. NAPA entered the British Touring Car Championship (BTCC) with the multiple race-winners Alliance Racing, creating NAPA Racing UK, and now stands as the team to beat since winning multiple championships across the MINI Challenge, British Truck Racing and BTCC. NAPA Racing UK has proudly been crowned BTCC Team Champions 3 years in a row and in 2025, you will find them competing in the UK’s highest profile championships, the BTCC, MINI CHALLENGE and BriSCA F1.
Following the success of NAPA Racing UK, an exciting opportunity has arisen to lead the commercial growth and brand development of one of the UK’s leading motorsport programmes. The Commercial Marketing Manager will hold senior leadership responsibility for the race programme’s marketing and commercial strategy, overseeing the Brand Manager and Marketing Executive to drive growth across sponsorship, merchandising, events, and wider brand presence. This role is hands-on and commercially focused, playing a key part in steering the programme’s marketing plans and revenue streams as we enter our third year. Please note the role requires availability at all race weekends across the racing calendar.
Key Responsibilities
- Marketing Planning: Lead the development and execution of NAPA Racing UK’s marketing plans across all platforms, ensuring integration of commercial and brand strategies.
- Lead Generation: Identify and develop sponsorship and revenue generation opportunities throughout the calendar year, leveraging insights from across the team.
- IP Protection: Oversee protection and management of the NAPA Racing UK IP, ensuring consistent and compliant use to safeguard brand value.
- Sponsorship Management: Act as the main point of contact for sponsors, managing relationships, activations, and contracts to maximize value and satisfaction.
- Events: Oversee race weekend operations from a commercial standpoint, ensuring smooth delivery of activations (Minimum of 10 race weekends). Identify and propose additional commercial event opportunities to support brand and merchandise growth.
- Merchandise Product Management: Lead merchandise ordering, stock management, and explore new product opportunities to expand the brand’s reach and revenue.
- Reporting: Provide comprehensive reporting on commercial performance including sponsorship ROI and merchandise sales to senior stakeholders.
- Line Management: Line manage the Brand Manager and Marketing Executive, supporting their development and ensuring alignment with commercial objectives.
- Budget Management: Oversee management of the NAPA Racing commercial budget, driving revenue generation and cost efficiency.
- Trademarks: Take overall ownership of the governance and management of the NAPA Racing trademarks.
Commercial Marketing Manager - NAPA Racing UK in Birmingham employer: Alliance Automotive Group
Alliance Automotive Group is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the motorsport marketing sector. With a strong focus on employee development and growth opportunities, team members are encouraged to take ownership of their projects while enjoying a collaborative culture that values every contribution. Located at the heart of the racing community, employees benefit from unique networking opportunities and the thrill of being part of high-stakes events.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager - NAPA Racing UK in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the motorsport industry. Attend events, join online forums, and don’t be shy about reaching out to current employees at NAPA Racing UK. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for motorsport! When you get the chance to chat with potential employers, make sure to express your enthusiasm for the industry and NAPA Racing UK specifically. Share your thoughts on their recent successes and how you can contribute to their future growth.
✨Tip Number 3
Prepare for interviews by researching the latest trends in commercial marketing within motorsport. Be ready to discuss innovative ideas for sponsorship and merchandising that could elevate NAPA Racing UK's brand presence. We want to see your creativity shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the NAPA Racing UK team. Let’s get you on board!
We think you need these skills to ace Commercial Marketing Manager - NAPA Racing UK in Birmingham
Some tips for your application 🫡
Show Your Passion for Motorsport:When you're writing your application, let your love for motorsport shine through! We want to see how your enthusiasm aligns with NAPA Racing UK's mission and values. Share any relevant experiences or stories that highlight your connection to the racing world.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience in commercial marketing and how it relates to the responsibilities listed in the job description. We appreciate candidates who take the time to show us why they’re a perfect fit!
Be Clear and Concise:Keep your application straightforward and to the point. We love a well-structured application that clearly outlines your skills and experiences. Avoid jargon and make it easy for us to see why you’d be a great addition to our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at NAPA Racing UK.
How to prepare for a job interview at Alliance Automotive Group
✨Know Your Motorsport
Familiarise yourself with NAPA Racing UK's history and achievements in motorsport. Understand their key competitors and the significance of their presence in series like BTCC and NASCAR. This knowledge will show your passion for the industry and help you connect with the interviewers.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share examples of how you've driven growth through sponsorships or events, as this role is all about commercial strategy. Highlight any experience you have with merchandise management or brand development.
✨Demonstrate Leadership Skills
As a Commercial Marketing Manager, you'll be leading a team. Think of examples where you've successfully managed people or projects. Discuss how you motivate your team and ensure alignment with commercial objectives, as this will be crucial for the role.
✨Be Ready for Race Weekend Scenarios
Since the role requires availability at race weekends, prepare for questions about how you'd handle on-the-ground challenges during these events. Think about logistics, sponsor activations, and how to ensure everything runs smoothly while maximising brand exposure.
