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- Tasks: Train store teams on digital platforms and drive adoption for real operational value.
- Company: Join AAG, a leader in automotive digital transformation with a supportive culture.
- Benefits: Enjoy competitive pay, travel opportunities, and a chance to shape the future of digital retail.
- Why this job: Be at the forefront of digital change and make a tangible impact in the automotive industry.
- Qualifications: Experience in training or coaching, strong communication skills, and digital literacy required.
- Other info: Field-based role with excellent growth potential in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
The Parts360 Stores Advisor drives the successful rollout and adoption of AAG UK & Ireland's digital platforms across the branch network. You will train store teams on Parts360, support the behaviour change needed for sustained usage, and help branches get real operational value from our digital ecosystem. This is a field-based role with regional responsibility (North or South), reporting directly to the Digital Programme Manager. It is designed as a 2-3 year transformation post, evolving into broader digital enablement roles as the organisation matures.
Key Responsibilities
- Digital Onboarding & Training
- Deliver structured Parts360 onboarding to all store roles (counter, telesales, BDMs, ASM’s).
- Assess each branch's digital maturity and tailor onboarding plans to their needs.
- Follow up with targeted coaching to reinforce learning and embed usage habits.
- Maintain consistent digital capability by supporting new starters as they join.
- Driving Behaviour Change
- Identify adoption blockers across processes, confidence, and skills.
- Coordinate with the Digital Team to resolve issues affecting store performance.
- Provide focused "adoption booster" interventions for stores below expected usage.
- Support Branch Managers in embedding digital tools into daily routines.
- Insight & Feedback Loop
- Capture structured user insights and report recurring themes to Product Owners.
- Contribute to improvements in UX, workflows, and training materials.
- Represent store needs accurately in discussions with the central Digital Team.
- Future Platform Onboarding
- Support customer visits where digital setup or guided onboarding is required.
- Travel & Coverage: Regional field role (North or South), with regular in-person store engagement. Some national travel for cross-team sessions or major initiatives.
KPIs
- No fixed visit quota; performance measured on outcomes.
- Demonstrated uplift in Parts360 adoption following onboarding and coaching.
- Quality and completeness of onboarding delivered across stores and roles.
- Reduction in recurring user issues post-onboarding.
- Store satisfaction and feedback on training and support.
- Insight contribution to product improvement cycles.
- Responsiveness and prioritisation of regional support needs.
Essential Skills & Experience
- Experience delivering training, coaching, or digital onboarding in operational, retail, or automotive settings.
- Strong facilitation and communication skills across multiple staff types.
- Ability to diagnose skill gaps and behavioural barriers.
- Highly organised and able to self-manage travel and workload in a field environment.
- Strong digital literacy; comfortable teaching and simplifying workflows.
Desirable
- Experience with CRM, POS, e-commerce or digital adoption programmes.
- Field-based or multi-site operational experience.
- Understanding of the automotive aftermarket or cataloguing systems.
Personal Attributes
- Approachable, credible, and able to build trust quickly.
- Persuasive but supportive -- encourages change without authority.
- Practical, hands-on problem solver.
- Patient, resilient, and motivated by improving store performance.
- Curious and committed to continuous learning.
Reporting Line
Reports directly to: Digital Programme Manager
Department
Digital & Applications
Contract & Evolution
This role is part of AAG's digital transformation programme and will evolve over 2-3 years into broader digital enablement across stores, customers, and new.
Parts360 Stores Advisor in Rotherham employer: Alliance Automotive Group UK & Ireland
Contact Detail:
Alliance Automotive Group UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Parts360 Stores Advisor in Rotherham
✨Tip Number 1
Get to know the company inside out! Research AAG UK & Ireland's digital platforms and their impact on store operations. This will help you speak their language during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Practice your training skills! Since this role involves onboarding and coaching, consider doing mock training sessions with friends or family. This will boost your confidence and help you refine your approach.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re proactive and serious about joining the team. Don’t miss out on this opportunity!
We think you need these skills to ace Parts360 Stores Advisor in Rotherham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in training and digital onboarding. We want to see how your skills align with the Parts360 role, so don’t hold back on showcasing relevant examples!
Showcase Your Communication Skills: Since this role involves a lot of interaction with store teams, it’s crucial to demonstrate your strong communication abilities. Use clear and engaging language in your application to reflect how you can connect with different staff types.
Highlight Your Problem-Solving Skills: We’re looking for someone who can diagnose issues and provide practical solutions. In your application, share specific instances where you’ve successfully tackled challenges in a training or operational setting.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Alliance Automotive Group UK & Ireland
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital platforms, especially Parts360. Familiarise yourself with its features and benefits, as well as any common issues users face. This will help you demonstrate your understanding and show that you're ready to support store teams effectively.
✨Show Off Your Training Skills
Since the role involves training and coaching, prepare to discuss your previous experiences in these areas. Think of specific examples where you've successfully delivered training or facilitated change. Be ready to explain how you tailored your approach to different audiences, as this will highlight your adaptability.
✨Be a Problem Solver
The job requires diagnosing skill gaps and behavioural barriers, so come prepared with examples of how you've tackled similar challenges in the past. Think about times when you've identified an issue and implemented a solution that improved performance or user adoption.
✨Engage with the Interviewers
During the interview, don't just answer questions—engage with your interviewers. Ask them about their experiences with Parts360 and the challenges they face. This shows your curiosity and commitment to understanding the role, plus it helps build rapport, which is crucial for a position that relies on trust and collaboration.
